As the back-end person of the SurfTheTurf.com team, I am responsible for the group's marketing and technology. Visit our web sites and see the next era of home shopping - www.SurfTheTurf.com.
Get to know John Hokkanen
Our Team Has Many Skills - My professional work began as a software engineer. By the age of 17, I had begun working in the aerospace industry developing avionics software. However, a desire to expand my horizons eventually led me to get a study Political Theory and then go to the University of Virginia School of Law. While practicing as a litigator for the US Government, I began to explore how technology could help professional service providers (lawyers at that time) and redefine what kinds of services they provided to clients. After we moved to Encinitas and my wife began her real estate business, I left the legal field to use my technology and Internet skills to build her business and then our team of real estate agents. My focus is on marketing and technology, both of which play an important role in how we service both buyer and seller clients.
Home Sellers - Sell High & Sell Quickly - The home sales market rises and falls. In any market, selling a home for the highest possible price within a reasonable timeframe means finding the one buyer who loves the house. In addition, a listing agent must work with buyers' agents with professionalism and integrity to conclude transactions succssfully. Home sellers must know their agent has the personnel, experience and tools to minimize delays and get the job done on time.
Home Buyers - Locate the Ideal Purchase, Negotiate the Price, and Avoid Pitfalls - With so much money on the line, home buyers want and need to avoid any mistakes. They need to find the home that meets their specific needs so they are happy and do not have to move. They need to negotiate the right price to minimize loss if the market falls. They need to make sure that they know what they are buying and are well-represented so they are not surprised once they move in. Home buyers must know that their agent has the knowledge and experience to be their advisor and advocate.
Successful real estate teams proactively find ways to sell homes at higher prices for sellers and to locate and negotiate ideal purchases for buyers. Agents who passively watch the market without strengthening their internal resources fall behind. The key is a comprehensive approach that weaves skills, technologies, and resources to respond to an evolving sales market. As one of the strongest real estate teams in San Diego County, the Surf The Turf Team continually positions itself to meet the needs of today's and tomorrow's home sellers and buyers. Our array of core competencies and breadth of professional services are among the most comprehensive in the United States.
A good example of how we provide exceptional value to our clients are our brochures. Typically, we print 5,000 brochures for every listing that we take. Some people ask, "What in the world do you do with 5,000 brochures?" The answer is simple: Get them into the community! Selling a home is about maximum exposure of the property to as many potential buyers as possible.
Click here to see some other samples. Our ExpertsWe have built our team around area expertise, and that is why we do not let just any agent join our ranks. Just as law firms have partners who are experts in corporate, tax, or family law, we have experts who specialize by location and each of us represents both sellers and buyers. Thus, you work with an agent who knows your area of interest. Because we are a team, you get the expertise needed even when selling in one area and buying in another.
John Hokkanen's Blog Posts
People have asked about our DVDs and video technologies. We have been producing DVD home tours of our listings for years, and our innovation in this area has shown us that DVDs are instrumental in many ways:
Since the DVD is placed on every brochure, each person who drives by may preview the home in the comfort of his or her living room.
Accessibility of the home is important, and DVD video makes a difference when a home is less accessible due to pets, sickness or other reasons.
Because the story told through the video is entirely under our control, we can present a home in the most compelling way. This can even involve the filming of local features, like parks and community pools, or interviewing of neighbors.
DVD video allows a potential buyer to share the home with others whose opinions matter (e.g., parents, friends, etc.) and allows the buyer to revisit the home again and again. This helps buyers share and maintain their excitement for a home.
Broker, SurfTheTurf.com, Inc.
A California Real Estate Brokerage