Erin McGinnis, Marin Home Stager Staging (Picture it SOLD! Home Staging) Home Stager



Erin McGinnis
Marin Home Stager Staging
location_on Novato, CA — Picture it SOLD! Home Staging
Get to Know Erin McGinnis

Picture it SOLD! Home Staging is a full-service staging company serving Marin County, Sonoma County and other parts of the Bay Area. We work with homeowners, builders and Realtors to make homes irresistible to buyers. Our proven staging techniques enhance a home's best features and minimize its shortcomings.

We know that home staging is an effective real estate sales tool essential in preparing every home for market, whether it's a one-bedroom condo or a six-bedroom estate property. We have services for every budget.

Our lead home staging professional, Erin McGinnis, has been professionally trained in the field of home staging. This is important. Many people confuse interior decorating with home staging, but there is a critical difference. Staging is not decorating! While interior design principles are key, staging is about depersonalizing and preparing a home for wide appeal. Decorating involves personalizing a space for a homeowner. Only a trained staging professional can properly stage a home for sale.

Picture it SOLD! is uniquely positioned to provide effective home staging in this market. In addition to her home staging training, Erin also holds a California Real Estate License. This allows her to see many new homes each week and follow the market's activity. The result is a unique perspective we use to properly stage your home. We know what the competition is doing, and make recommendations based on what is successful in your neighborhood.  We also stay on top of the latest trends in buying habits so we can effectively stage every house for a quick sale.

While Erin is the creative leader, her business partner, Kathy Catanho, has a solid foundation and impressive track record in the business world. She served as the Vice President/Owner of a corporate events company that operated five Bay Area venues with more than 100 employees. One aspect of her business was "staging" high-end, themed corporate events. Kathy also has three decades worth of real estate investment and property management experience.



Picture it SOLD! Home Staging, based in Marin County, is your partner in the successful marketing of your home or listing.  It is our job to know what buyers are looking for, and to use that knowledge and expertise to emphasize a home's features and downplay its drawbacks. We are marketers.  Our goal with every house is to: a) understand the likely Buyer Profile, and b) stage the home to appeal emotionally to this particular buyer(s).  We stay on top of the latest trends in home buying and home decor in order to strike the right emotional chord with everyone who enters the house.

A staggering 87% of buyers begin their home search online, according to the NAR.  This means your listing has to look fabulous in pictures.  If the rooms look overcrowded, cluttered, outdated and/or dark, potential buyers will cross your house off their list before ever stepping foot on the property.   Wouldn't you?  Hire Picture it SOLD! Home Staging to give your listing the best possible chance of selling.

Realtors: Mention home staging in your listing presentation as a value-added service!  For less than the cost of a home inspection, we can transform the look of the house and stage emotional connection points to make buyers feel at home in your listing.  Win every listing by offering staging as part of your service! This demonstrates to potential clients that you are serious about wanting to get their house sold, and not just signing on to collect a paycheck.


Picture it SOLD! Home Staging and Redesign. We are professional home stagers serving Marin, Sonoma and the San Francisco Bay Area. We are based in Marin County, CA.