Michael White (The Write Dynamic)

I specialize in writing compelling direct mail and personal marketing brochures, postcards, slogans, house fliers, and newsletter articles for industries of all types.

Get to know Michael White

I'm a copywriter who specializes in writing compelling marketing materials for the high-tech and real estate industries. I was born and raised in Orange County, California, and previously worked as a brochure writer for a Newport Beach-based advertising agency that worked exclusively with real estate agent clients. While there, I worked one-on-one with real estate agents and brokers--both individuals and teams--to develop their own personalized brochures and marketing collateral. One of my former clients went on to appear as the featured real estate agent on an episode of House Hunters.

I work with a talented graphic designer who also previously worked with the same Newport Beach-based advertising agency. She and I can create eye-catching and engaging real estate marketing materials designed to highlight your unique personality and talents, emphasize your expertise and market knowledge, and boost your client base and listings.

Michael White's Blog Posts


My writing

Well, simply put, as a direct response and Web copywriter, my expertise is helping people connect in the best way possible with prospects and clients. I help build rapport and trust. I do it by finding out what makes people tick, what keeps them up and night, what makes them happy, what makes them feel secure--their "pain points" as we call them. Then, I structure the message--whether electronic or print--to best connect with the audience.

I've been doing this for years. I've worked as a corporate communications writer, as a brochure writer for a Newport Beach, California-based advertising agency that specializes in creating marketing materials for real estate agent clients, and for the high-tech industry.

But enough gab. Here's what I can write for real estate professionals:

Personal brochuresIdentity packages (stationery, business cards)House fliersPostcardsNewsletter articlesWebsitesWeb log editorial assistance

Give me a call to discuss your needs or e-mail me at white410@charter.net to request samples of my work or just to chat.

Languages (1)
  • English