Let’s talk value and the equity that you have in your home. Let us use the metaphor of a suit case filled with money and this suitcase is your home. It is my job to make sure that your suitcase is as filled with as much money as possible when you are thinking about selling your beloved home. This means that we need to do a lot of pre-planning ahead of the listing and or any marketing of your home. I will educate and guide you with learning how to get your home ready to be seen by potential buyers. I will also make sure that when you have your home situated, that we sit down together and do comparative market analysis on your home to ascertain what your home can sell for in the given market. This will be done by looking at recent homes sold and also recent homes actively being sold within a half mile radius to your home location to create a picture of where you and your lovely home stand in the market. Next, I will give you the protection that you deserve when entering the market. What does this mean? Simply put, I will make sure that no other agent or broker takes advantage of you and any particular circumstances which may make you more vulnerable to losing money out of your suitcase. Once we begin marketing your home, I will make sure to start with our best foot forward. I will hire and pay for a professional photographer to come out to your home to take those photographs that will highlight the beauty that is your home. We will make sure to take plenty of well lit, well contrasted, well angled photographs that will draw in the attention of those agents on the MLS and those clients on the many Internet sites. As a part of my marketing campaign I will make it my mission to have as many people view your home as possible and this can be done in many ways to include using my incredible network of in-house agents (nearly 200) that cover the Los Angeles area! As an aside, I would like to mention that I belong to the number one brokerage in the Valley with our agents and our brokers creating more sustainable deals than any other brokerage in our area! My marketing efforts will not stop here, our in-house marketing department will help us in creating not a flyer but a full color house specific pamphlet that will highlight those special features in your home! But, I just need you to know that my job does not stop here, I will not only ensure that we get interest in your home, but I will talk to and I will market personally to each and every potential buyer to explain to them why your home is a much better deal that the home down the street! My marketing strategy will create a list of potential buyers, each with their offer, but an offer is not where we want to end up! We want a successful transaction! This means that me and my in-house lending team will vet each possible buyer by cross qualifying the buyers to make sure that we do not have issues during the escrow process. It used to be that a strong FICO score and a pre-approval letter and maybe proof of funds would suffice, but in today’s market, it is crucial that you allow me to help you find the right buyer for your home! These are a few things that I, as a Professional Realtor, bring to you and to your sale! Don’t wait, call me and allow me to talk with you so that I can show you all of the amazing tools, knowledge and experience that I can provide you with to make sure that your home sale goes as smoothly as possible! www.RalphSantos.com