Shell Brodnax, CEO- RESA (Real Estate Staging Association)
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The Real Estate Staging Association (RESA) is the trade association for the real estate staging industry. RESA advances excellence and professionalism in real estate staging.

Get to know Shell Brodnax

The Real Estate Staging Association (RESA) is a member governed trade association for Home Stagers. RESA  was formed in order to support all professional real estate stagers or Home Stagers in North America. RESA is a portal to the home staging industry and is a source of education and business tools focusing on the needs of home stagers. Members have access to up to date information relative to the home staging industry, marketing support services and access to home staging continuing education providers. 

 

 

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With her vast real world experience, Shell understands what it takes to grow a successful business. Her proven techniques have been used to take mom and pop shops and turn them into multi-million dollar companies. In addition to having served in numerous managerial roles, such as Director of Marketing/National Accounts, she's versed in what it takes to create and implement marketing strategies that work. Her "work smarter, not harder" approach has been used to help educate others on how to effectively and efficiently grow their business. Her background in creating and managing departments for large corporations, led to her involvement in the staging industry. Having assisted many home stagers in the field of developing and growing their business she understands the importance a trade organization has for the home staging industry. As a result, she founded the Real Estate Staging Association. With over 1,000 members, stagers across the country now have resources immediately available to them. She developed the Staging Career Center as a means to further assist the industry and help home stagers grow vibrant, profitable businesses. Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) The trade association for professional home stagers was named as Finalist in the Best Executive - Non-Profit or Government - Up to 100 Employees category in the 6th annual Stevie Awards for Women in Business. More than 1,100 entries were submitted this year for consideration in 54 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program.

For Shell Brodnax, President/CEO-RESA

Stevie Award Finalist Best Female Executive 2009 Stevie Award Finalist Best Overall Company (RESA) 2009 President/CEO RESA 2007-Current President Staging Career Center 2006-Current Central Valley Women's Council of Realtors Business Women of the Year 2007 Marketing and Sponsorship Chairperson  Woman's Council of Realtors® 2004 Contra Costa Chapter President and Co-Founder of a non-profit dog rescue, Seniors Saving Seniors 1997 to current Fundraising Committee Chair German Shepherd Rescue of Northern California.  1998 to 2001 Marketing and Sponsorship Chairperson  Woman's Council of Realtors® 2007 Central Valley Chapter, Fundraising Committee Member