RE:STYLE, a leading home staging company, staged $10.9 million in SOLD! real estate in 2007. RE:STYLE's work has been seen on HGTV's National Open House & the Today Show.
Get to know Kathi Presutti
Get The Selling Advantage From Michigan's Premiere Staging ResourceKathi Presutti is the owner of RE:STYLE LLC, and an Accredited Staging Professional (ASP). With a design degree from the University of Michigan, and a successful career as an advertising executive (she was an Executive Creative Director) behind her, she looks at home staging from a marketing point of view. To Kathi, every home for sale is actually a house that is a product on the market, in competition with every other house, including new-builds. RE:STYLE has many success stories, which can be found at www.ReStyleStaging.com
Kathi Presutti's Blog Posts
RE:STYLE works with Realtors and their clients, and also directly with homeowners. But RE:STYLE has a special affinity for staging vacant properties, drawing on its extensive inventory of accessories, artwork and smaller pieces of furniture. Vacant properties are particularly prone to staying on the market longer, as buyers are often unable to visualize how their furnishings will fit into the space. Vacant properties also leave buyers cold because they aren't as warm and inviting as lived-in properties, lacking that WOW factor that makes buyers remember them, and fall in love at first sight.
RE:STYLE's statistics mirror the national ones; houses that are staged by RE:STYLE sell twice as quickly as un-staged homes. What a difference that can make in this challenging buyers' market!
Remember, the investment in staging is always less than that first price reduction! The cost of staging doesn't need to be expensive. In lived-in houses, the idea is to use as much of the homeowners' possessions as possible. And when staging a vacant house, it's important to remember all the money that'll be saved by selling the house just one or two months more quickly: mortgage payment, heat, electricity, taxes, insurance, maintenance, etc.
There are many ways to cover the investment in staging
RE:STYLE offers one-hour verbal consultations at a nominal cost, often paid for by Realtors as a way to give added value to their clients. Some Realtors (often top producers--does that tell you something?) will pay for several hours of staging, or even share the cost of staging a vacant property. By asking homeowners to pay upfront, and then reimbursing them at closing, a Realtor can help ensure that the listing stays with him/her.
Our work is designed to sell...
RE:STYLE your house and restyle your life. Staging with RE:STYLE helps homeowners to move on with their lives. Living in a staged house can be a very freeing feeling. When the clutter is gone, so is the stress. Even if you aren't selling, you may enjoy staging your house to live!