For 25 remarkable years I have married my knowledge of the mortgage business with the latest technology to create a stress-free loan process enabling homeowners to choose the loan that's best for them
Get to know Alan Gross
For 25 remarkable years I have married my knowledge of the mortgage business with the latest technology to create a stress-free mortgage loan process enabling homeowners to choose the loan option that's best for them.
Most loan officers are sales people who spend their time out of the office searching for new business. By necessity, once they have a new loan application, they seem to "disappear" to look for new business. What I do is invest 100% of my time delivering World Class Service to my clients. As a result, my valued clients refer their family, friends and co-workers for advice when buying or refinancing real estate... Your referrals are the basis of my future business. I truly understand how important service is to you.
A Personal Lender for Life...
Being your personal lender for life is not only my business philosophy, but a life long commitment to providing you exemplary personalized service beyond your expectations. It is also my philosophy to listen, hear and truly understand your needs, a quality of business conduct that seems to have been forgotten in today's highly automated society.
As your personal lender for life it is my job to not only understand your needs but also respond to them promptly, professionally and with integrity. It is my pledge to provide you with sound mortgage advice, helping you to understand the strategies of decision making and the future implications of the decisions you make.
As a personal lender for life I feel it necessary to provide all of my clients with a relationship they have grown to trust. To provide value and service after the transactions so that the changing needs of each of my clients are addressed on a continuous basis.
The views expressed on this site are those of the individual author and do not necessarily represent those of Hilltop Holdings, PlainsCapital Corporation or its subsidiaries. https://www.primelending.com/legal-disclosures/index/
Equal Housing Lender
Alan Gross's Blog Posts
Most Mortgage Loan Officers do business as if they will never see or hear from those clients again! Because they have that mindset, oftentimes customer service slips or discrepancies appear... they just want to get that deal done and move on to the next one. They never build trust with that client and they are typically afraid of "losing them" to another Mortgage Loan Officer so they "have to get the deal done fast, regardless of the consequences". You feel the pressure.
My way of doing business is to think of our relationship with a client as a long-term association... not for just one transaction. I work hard to prove myself to my clientele... that I have their best interests in mind... and they in turn give me their loyalty. Because of this different mindset on both sides, the pressure is off! I am willing to work with my alliance partners and purchasers for as long as they need to in order to make them feel comfortable with the home buying, selling and mortgage process.
I tell the truth and live with the consequences. Again and again I have found that people prefer to work this way. My concern is about our clients' well being, their goals and what is best for them always! I never pressure someone to sell now, buy now, refinance now or to do anything that is NOT according to their schedule... it MUST be what's best for my client! And if you think about it, that's why I get so much referral business... it comes full circle!