I've been involved in the online space since 2001. Before that, I worked on the 101st floor of the World Trade Center and lost over 1,000 coworkers in the September 11 attacks.

That day changed everything. I made a decision to transition to online marketing — not just for flexibility, but to build something lasting from home.

I was fortunate to learn from the late Eric Ward, one of the pioneers of link building who was responisble for the launch of Amazon.com and promoted websites before Google and Yahoo even existed. Eric taught me the importance of contextual relevance, manual outreach, and relationships with topically focused sites — principles I still follow today.

Now, I manage SEO and outreach for Torsx, a Brooklyn-based boutique real estate agency known for its exclusive listings and deep local expertise. I help amplify their content, connect with real estate professionals, and ensure that their unique voice stands out online — especially in an industry where location and credibility matter more than ever.

On ActiveRain, I share content and ideas rooted in both data and lived experience — whether it's trends in property management, the value of local listings, or best practices in marketing urban rentals.