Wendy Rich-Soto, Realtor/Broker Associate, Getting you to your next with a zero failure rate! (Keller Williams Realty, South Bay )

San Pedro, Rancho Palos Verdes, Hermosa Beach, Rolling Hills Estates,

Manhattan Beach, Redondo Beach, Palos Verdes Estates

San Pedro , CA 90731

After 20 years of experience, I've found that doing what others won't for clients always sets me apart. Find out what my team & I can do to help you sell or buy a home. Let us help you succeed!

Get to know Wendy Rich-Soto, Realtor/Broker Associate

About 20 years ago I was in the process of trying to sell my home.  My children were getting older and we needed more space.  So I met a Realtor who said that she could help me.  I never knew that meeting would change my life in so many ways.  The process of selling my home turned into a nightmare.  My Realtor seemed to have wanted to hang a sign in my yard and sign a listing agreement, but that was about it. When it came to marketing or questions she just wasn't available.  

I had to step in and do things to get my home to sell.  After it was all said and done, I received a visit from her father who was also her broker.  He said, "I like you! I think you've got what it takes to make it in this business! How would you like to come to work for me?" While I was surprised, I KNEW I had a knack for real estate.  Let's just say he had a good eye! :-)

Since then, I have sold over 950+ homes in my 19 year career. I've met so many people and made so many friends! I love the work I do because it gives me a sense of fulfillment.  When a client says thank you with tears in their eyes, you know you've done a good job!

I am passionate about Real Estate and I am passionate about the clients that I have the priviledge to represent.  Their needs are what drives me to help them succeed.  I feel that it is a huge honor to be a Realtor!

I have survived the downturn of 2008 moving to LA that year from Northern California after losing everything including my marriage and my home. I know what it is like to lose it all and I know the joy of rebulding a life too! 

I have worked for new home builders, sat on board of directors for offices I work in, managed two Keller Williams offices, coached new agents to success and now run my own successful team, Wendy Rich-Soto and Associates. I recently obtained my brokers license to be of even more value to my clients. 

I live in the Los Angeles South Bay area but cover a wide territory for my clients.  I am the mother of 3 grown daughters & grandma to 3 little granddaughters. I am an advocate against child abuse and an avid supporter of CPS reform.I love to paint and can always be seen with a camera in my hand!  I am a cancer survivor and MS warrior! I am a dog person and own the most adorable Westie ever! I bought a fantastic 1931 home with harbor views which sang to me the first moment I saw it! 

Take a look at this video which gives you a real insight as to how I work;

 Wendy Rich-Soto, Top Producing Realtor in San Pedro & Beach Cities



Wendy Rich-Soto, Realtor/Broker Associate's Blog Posts



What value can a Realtor offer you?

In my mind the answer to that question is very simple, they can actually care about you and the home you are trying to buy or the home you are trying to sell.  There are many things that drive people in business but few business owners are driven by caring about their clients.  Usually the drive is highly determined by the focus on their bottom line.  That is where I differ from many agents in this industry.  

As Realtors, we vow to take on a role as a fiduciary as we represent any buyer or seller.  We have said we will represent our clients with diligence, integrity and utmost care.  I take these things to heart and I strive to exceed my clients expectations of me as we work together towards a common goal.  Real estate is a really big deal for just about anyone who ever buys or sells a home.  Most of the time your heart is involved maybe a little more than you might like to admit.  It is important to work with someone who recognizes that and is willing to do what they can to get you top dollar as quickly as possible or to help you to obtain that home that you just can't get off your mind. 

There are many different facets to the job of being a Realtor and it isn't as simple as finding a client, showing a home and making a sale.  Sometimes it takes a very long process before a buyer is ready to buy a home.  Sometimes it is the first home they see because it is exactly what they are looking for.  No matter the time it takes, each client is precious is given my full attention because they are all equally important to me. 

I am not the head of a big team that doesn't allow my clients to interact with me.  Each client works directly with me.  I am easy to reach and I don't have stingent business hours.  I make myself available on purpose.  I know how gut wrenching it is to be in escrow on a home and not hear from your lender and be scared to death that somehow, things are going to fall apart.  I am not only your Realtor, but your lifeline!  Your connection to your lender, your escrow and title representative, home inspector, etc.  There needs to be someone who can navigate you through the process and that is a large part of my job that I embrace fully!

I am among the top producing agents at Keller Williams Realty, LA Harbor and a member of the KW 100% club.  What does that mean to you?  It means that I have successfully closed many transactions and my knowledge and experience will help you when we work together.  I am grateful for each and every client I have been blessed to represent. 






2018 Mega-Million Dollar Top Producer

2017 Mega-Million Dollar Top Producer

2016 Mega-Million Dollar Top Producer, Keller Williams Realty, LA Harbor

2015 CEO/Team Leader Keller Williams Coastal Properties, Long Beach

2015 Multi-Million Dollar Top Producer

2014 CEO/Team Leader Keller Williams Signature Realty, City of Industry

 2014 Multi-Million Dollar Top Producer

2013 Luxury Agent Designation- Keller Williams

2013 Mega-Million Dollar Top Producer

Board of Directors Keller Williams LA Harbor

Productivity Coach (new agents)

2012 Multi-Million Dollar Top Producer

2011 Multi-Million Dollar Top Producer



Working full time as a Realtor in an ever changing industry for the past 18+ years! Wendy Rich-Soto has skills that include ocean and harbor view properties, luxury homes, probate sales, new construction, condos/townhomes, down-sizing, first time home buyers,  relocation and more! She specializes in the Los Angeles South Bay with focus on the Port of Los Angeles (San Pedro, Lomita, Harbor City, Carson & Torrance areas) Palos Verdes Peninsula, Rancho Palos Verdes, Rolling Hills, Rolling Hills Estates as well as a the beach cities of Redondo Beach, Hermosa Beach, and Manhattan Beach.

Testimonials for Wendy Rich-Soto, Realtor/Broker Associate

  • D & J Kim, Gardena, CA

    Wendy was the best! We were first time home buyers, and had so many questions. Wendy won our trust time and time again. No pressure, very open and honest about everything. Two words that describe her: friendly and professional. She has lots of experience and patiently walked us through everything. We can't say how much we liked Wendy! Thank you for getting us in our first home!!!

  • Susan Lin, Long Beach, CA

    Wendy is extremely professional and focus on buyers needs. She is efficient and focused and hard working. Follow up is huge for me and she was fast on reply and getting answers.

  • R. Kwong, Long Beach, CA

    Wendy is a go getter and is more than willing to put in the leg work to find my property. She was great at finding me properties that met my financial and home amenities that I was looking for which saved me lots of time from scrolling around Zillow . She is warm hearted and has good real estate background and experience to give informed decisions.

  • Sal & Beth D., San Pedro, CA

    Our first time home buying experience was enhanced by Wendy's capacity to balance our must-have wishlist with current market knowledge. Her communication skills were not just effective but intuitive as she helped us through every aspect of the hills and valleys inherent in purchasing real estate in a hot market. Although Wendy is a successful and busy agent, she made us feel like we were her only client. Always available, always professional, and most importantly, always genuinely responsive to our needs.

  • Rhonda K., San Pedro, CA

    Before I found Wendy, I was stuck in a contract with a realtor who did nothing for me. The house sat on the market for 56 days without a nibble. I found Wendy and what a breath of fresh air. A realtor who would listen to me and knew exactly what was needed to sell my home quickly. We got together, went over everything in great detail and my house sold in 6 days! Wendy will always be available to you via phone of text all hours of the day and night. She really cares about her clients and I am so thankful I found her to handle the sale of my home. I highly recommend Wendy for all of your real estate needs. Trust me, you won't be sorry.

  • Eddie Hack, San Pedro, CA

    Best possible agent for us. we were beyond pleased in positive action, commitment, and relentless professionalism. bottom line she handled business like a champ and got the job done! Thanks Wendy

  • Cathy L., Woodland Hills, CA

    She was so attentive and protective of me through the whole stressful process! She will always have your back and your best interests in mind in everything she does. I will always recommend her and if I forget by some remote chance that I never want to do this ever again, I will ALWAYS want Wendy to be my agent. Thank goodness she helped me get my "forever home" so I won't have to, but if anyone else needs her services, you will not regret having her in your corner!

  • Kian and Setareh Javid, Inglewood, CA

    She is very knowledgeable, caring and fun, a great help in all the way from the first step to end.
    Although the seller was not kind and a very unpleasant, in all of the of the steps, with Wendy 's experience, helped us to a become a homeownere.
    We Recommending to anyone.

  • S. Heimfeld, Rancho Palos Verdes, CA

    Wendy helped us tremendously in every possible way with the process of selling our parents home, which they had lived in for over 50 years. The first thing Wendy did was to take the time to personally get to know the folks and their situation, and build up a trust and bonding with them. She was very patient, knowing'real estate' was all new to them and that it would take them time to process and understand each and every step. Wendy explained with great patience and detail her suggestions for getting the house ready to put on the market, and listened to all their concerns. She was never pushy, but definitely was right on with her professional opinion of what needed to be done to upgrade the house enough to get excellent offers and a quick sale! Wendy went the extra mile at every turn, and personally was there to oversee that everything was done right. Since we live out of state, we totally trusted that Wendy would take care of every situation that came up without us being there- and she did- from hiring contractors to staging the house. She was always available by phone or text, and got back to us right away. We can't thank Wendy enough for her professional, positive, can-do attitude, and for being a kind, caring, and lovely person to work with.

  • M. Nunez, Hawthorne, CA

    OMG - WENDY is amazing!
    Beyond patient she is so resourceful. She went through this journey with me for over 4 months .. and so determined to find me the right home that she went door to door knocking. Wendy is never pushy .. amazing with follow through. Even when on vacation, she makes sure all is taken care of. And is great at reading people.
    Thank you Wendy! And continued success for you ...

    Service Areas (7)
    • San Pedro, CA
    • Rolling Hills Estates, CA
    • Redondo Beach, CA
    • Long Beach, CA
    • Hermosa Beach, CA
    • Torrance, CA
    • Rancho Palos Verdes, CA
    • Harbor City, CA
    Specialties (17)
    • Buyers
    • Condos/Townhomes
    • Luxury Homes
    • New Construction
    • Residential
    • Seniors
    • Staging
    • Vacation/Resort Properties
    • Relocation
    • REO/Bank Owned
    • Sellers
    • Short Sales
    • Land
    • Probate
    • Renters
    • Investment Properties
    • Excellent Customer Service!!
    Languages (1)
    • English