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By writing great content that is found on google and other search engines. This is your most effective and efficient way. Then, you backlink to it.
Majority of my traffic comes from search...way more than I could ever drive through social media. then, I backlink from AR and social media and other places to supplement.
Salt Lake City, UT
Putting backlinks in on online material, blogging, etc. Even neighborhood Facebook pages drive back to my website.
Praful blogs and runs the ads on Facebook.
Blog posts, FB and Google+ have worked for me.
Social media links whenever possible. Blogs. Online advertising.
Gary Branscombe through blog posts, Facebook advertising are two main sources. Of course there could be many other ways...
I blog. I try and keep my name everywhere with my web addrress on it.
Inclue it in all marketing reports and link back to it in posts that interest the target I am writing to.
Newsletters, post cards and links to every subdivision name in the County.
2 great answer so far. Great content and great blog posts!