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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


You are right about SEO, we think it is breathing its last breaths.  With Rupert Murdoch buying, the last breath is coming sooner.  It seems to me that most agents still are concerned about SEO, and they tout this and that for getting there.  SEM for real estate in our experience is can show how many people are looking at a listing, but it is not necessarily capturing leads.

There is always the long tail, and the market reports, which when done right can bring about great leads.  There is a guy that does it brilliantly.  Of course, it takes work, more than copying and pasting the MLS data.

We preach coming up with a strategy that makes you the Google of your marketplace and not be focused on Google at all.  Many do not understand that Google is trying to make $$$ and if your subject is dull, forget it, no sales can be generated by ads...I can go on,.. but I won't.  A

Feb 17, 2015 02:03 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I care about the Buyers getting the home that always dreamed about.  The customers care about whether or not their budget can afford the payments, even when they have already been pre-qualified.

Feb 14, 2015 08:05 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Most of my website visitors are looking for property searches.  I care about capturing their info.

Feb 14, 2015 07:15 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

I am not sure where you are going with this?  Can you clarify what you want to know. 

Feb 14, 2015 04:50 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

You have a valid point, Chris.

Jun 24, 2018 06:22 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Nothing for me, here.

Jun 23, 2018 10:26 PM
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

I want customers to visit my site for their needs.

Feb 10, 2018 09:53 PM
Chris Webb
Nova Home Loans - Tucson, AZ
Tucson's Social Media Expert

Sure can Ron & Alexandra Seigel ; most agents talk highly of SEO for their website, yet with the consolidation of online giants in the industry this will become harder and harder in the future. Is SEO still a concern among agents? In terms of what your customers are looking for, it is about community or local content. If this is what they are looking for, are agents providing it? I should ask an additional questions too - are you outsourcing your web-content or do you provide it yourself? 

Feb 16, 2015 11:35 PM