Subscribe to Answers
You are right about SEO, we think it is breathing its last breaths. With Rupert Murdoch buying Realtor.com, the last breath is coming sooner. It seems to me that most agents still are concerned about SEO, and they tout this and that for getting there. SEM for real estate in our experience is can show how many people are looking at a listing, but it is not necessarily capturing leads.
There is always the long tail, and the market reports, which when done right can bring about great leads. There is a guy that does it brilliantly. Of course, it takes work, more than copying and pasting the MLS data.
We preach coming up with a strategy that makes you the Google of your marketplace and not be focused on Google at all. Many do not understand that Google is trying to make $$$ and if your subject is dull, forget it, no sales can be generated by ads...I can go on,.. but I won't. A
I care about the Buyers getting the home that always dreamed about. The customers care about whether or not their budget can afford the payments, even when they have already been pre-qualified.
Most of my website visitors are looking for property searches. I care about capturing their info.
I am not sure where you are going with this? Can you clarify what you want to know.
You have a valid point, Chris.
Nothing for me, here.
I want customers to visit my site for their needs.