Subscribe to Answers
I do a monthly eNewsletter, which is free and sent via email. My data base/SOI has about a 10% open rate; my lead data base is about a 3-4% open rate. Since it's free any ROI is good. I used to do a snail mail one on a monthly basis, but never got anything out of it so I stopped.
We send a snail mail newsletter monthly to several different groups with different content and as a result 96 per cent of our business is by referral. Consistency and meaningful content...wins !
Diana Dahlberg I'm surprised to hear you say this. Who are you sending it to? If you are sending it to past customers, then this may be one of the factors leading to more referrals.
Praful sends Items of Value from Buffni & Company.
My team does. Email works fine.
I do it by email. Not the highest return, but the cost is minimal as well.
Debbie Gartner My open rate is very minimal ... I believe my buyers are just not interested in newsletters ... and I have used different ones over the years. I do other things that give me better ROI ... one of them being surprise gifts throughout the year, Christmas Calendar. I'm not giving up the Newsletter though ... been doing the Realty Times Newsletter for almost 15 years ... so I stay consistent. I know for sure, my being in front of people in advertising, social media, etc., keeps me Top of Mind in my clients eyes ... so the referrals keep coming in.
I do not send newsletters.
Tried email, now doing post cards through sendsations
We send out newsletters every month and just stated sending out post cards by snail mail. You'll be the first to know how it goes.
I do send Items Of Value via snail mail (Brian Buffini) - and at least can attribute a BIG transaction and a referral to that in 2014!
Oh yes, I do an email newsletter and it definitely pays out. I think every time we send it out, we get around 2 more sales closed and 2 more leads (it may be a bit higher now). Of course, my biz is different, but the same idea should apply. It more than pays for itself.
It gets more effective over time as our database continues to increase. I think we have over 2,800 in there. I think we get about 30% click through.
It's important to have good content (just to state the obvious). Like John Meussner many of my customers have mentioned it before. It helps keep us top of mind w/ our past and pending customers as well as some realtors.
I also created a newsletter for realtors and that seems to be helping too, but hard to tell the ROI on there.
I do a newsletter, but my ROI has never paid for itself. Most of my business comes from referrals.
I've been sending a monthly newsletter through email for 11 years. I write it myself so there is no cost. I easily get 1-2 deals a year from doing this.
I do an e-newsletter monthly and it's got a pretty good click-thru rate. Clients have also mentioned receiving and reading it over the months, which is a good sign. I don't know how much direct business it brings me, but it does help keep me top of mind.