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Rainmaker
2,982,593
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I do a monthly eNewsletter, which is free and sent via email. My data base/SOI has about a 10% open rate; my lead data base is about a 3-4% open rate. Since it's free any ROI is good. I used to do a snail mail one on a monthly basis, but never got anything out of it so I stopped.

Feb 16, 2015 09:15 PM
Rainmaker
3,193,298
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We send a snail mail newsletter monthly to several different groups with different content and as a result 96 per cent of our business is by referral. Consistency and meaningful content...wins !

Feb 16, 2015 05:37 PM
Rainmaker
2,655,894
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Diana Dahlberg I'm surprised to hear you say this.  Who are you sending it to?  If you are sending it to past customers, then this may be one of the factors leading to more referrals.

 

Feb 16, 2015 11:44 AM
Rainer
279,248
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Praful sends Items of Value from Buffni & Company.

Jun 25, 2018 11:09 PM
Rainmaker
629,063
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

My team does. Email works fine.

Feb 11, 2018 07:49 PM
Rainmaker
4,796,557
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I do it by email.  Not the highest return, but the cost is minimal as well.

Jan 22, 2018 05:35 AM
Rainmaker
444,217
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Debbie Gartner My open rate is very minimal ... I believe my buyers are just not interested in newsletters ... and I have used different ones over the years.  I do other things that give me better ROI ... one of them being surprise gifts throughout the year, Christmas Calendar.  I'm not giving up the Newsletter though ... been doing the Realty Times Newsletter for almost 15 years ... so I stay consistent.  I know for sure, my being in front of people in advertising, social media, etc., keeps me Top of Mind in my clients eyes ... so the referrals keep coming in.

Feb 17, 2015 05:20 AM
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I do not send newsletters.

Feb 16, 2015 11:22 PM
Ambassador
1,118,090
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

Tried email, now doing post cards through sendsations

Feb 16, 2015 07:11 PM
Rainmaker
1,675,306
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

We send out newsletters every month and just stated sending out post cards by snail mail.  You'll be the first to know how it goes.

Feb 16, 2015 12:45 PM
Ambassador
4,298,326
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I do send Items Of Value via snail mail (Brian Buffini) - and at least can attribute a BIG transaction and a referral to that in 2014!

Feb 16, 2015 12:23 PM
Rainmaker
2,655,894
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh yes, I do an email newsletter and it definitely pays out.  I think every time we send it out, we get around 2 more sales closed and 2 more leads (it may be a bit higher now).  Of course, my biz is different, but the same idea should apply.  It more than pays for itself.

It gets more effective over time as our database continues to increase. I think we have over 2,800 in there.   I think we get about 30% click through. 

It's important to have good content (just to state the obvious).  Like John Meussner many of my customers have mentioned it before.  It helps keep us top of mind w/ our past and pending customers as well as some realtors.

I also created a newsletter for realtors and that seems to be helping too, but hard to tell the ROI on there.

Feb 16, 2015 11:42 AM
Rainmaker
444,217
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I do a newsletter, but my ROI has never paid for itself.  Most of my business comes from referrals.

Feb 16, 2015 11:31 AM
Rainmaker
305,939
Cindy Davis
SD Home Source Realty - San Diego, CA

I've been sending a monthly newsletter through email for 11 years. I write it myself so there is no cost. I easily get 1-2 deals a year from doing this.

Feb 16, 2015 11:08 AM
Ambassador
881,681
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

I do an e-newsletter monthly and it's got a pretty good click-thru rate.  Clients have also mentioned receiving and reading it over the months, which is a good sign.  I don't know how much direct business it brings me, but it does help keep me top of mind.

Feb 16, 2015 10:54 AM