Spam prevention
Rainmaker
2,655,894
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

It has worked very well for us, leading more repeat and referral business.

Jun 17, 2015 12:10 PM
Rainmaker
698,797
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Do you find your inbox filled with lovely offers from here and abroad?  Do you patronize those services or do you hit delete?   Then you have your answer.

Jun 17, 2015 07:24 AM
Rainmaker
4,796,551
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think it's almost all spam.

Feb 25, 2019 06:31 AM
Rainmaker
88,166
Tyrone Brown
Sumter, SC

Good pointers  I was thing about doing email Video Campaigns

Jun 23, 2015 09:58 AM
Rainmaker
42,227
Philip A. Raices
Turn Key Real Estate - Great Neck, NY
1 of the Most Knowledgeable Brokers on the Net!

I email my newsletters out @the end of each month and "snail mail" the rest to see what response I receive.  I believe is you have a catchy subject line, that you will get more people reading your email, whatever it may be.  My position is to keep my face and brand in front of those customers and clients that I have been doing business with, to stay in touch and be front and center, so I will be the first in their mind when it comes to referrals.  However, it doesn't always mean that the subjects are all 100% real estate related; but do offer other interesting topics, so I can keep my audience engaged and not bored!  It works very well.  I think the days of recipes as such are done and is not the best way to stay in touch, unless you do this once a yr during holidays for a favorite meal recipe to send out, but that's it! The world has become so loaded with information going back and forth, you have to figure out what best works for you audience and test out different subjects and see who opens up your mail and/or responds.  Lastly, asking opinions and questions to receive responses are an excellent way to engage and keep your people interested

Jun 22, 2015 07:40 AM
Rainmaker
743,727
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The experience one will have regarding email marketing is directly related to the value they represent to their database. For some, no value exists, for others only name recognition and some will have received benefit and have a higher value relationship.

To effectively establish value, you first must know which group you are addressing and creating the subject line and promise that delivers. Putting an message aligned with their interests is essential.

Industry average suggests the following:

Spamming - 0.001 response rate

No value - 0.02 response

Name recognition - 0.08 response

Value relationship - 0.2 response

Email marketing works, but you need to know how to work it.

Jun 18, 2015 12:40 AM
Rainmaker
5,264,492
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I  have very effectively used email marketing when mass emails were directed to our database.

Jun 17, 2015 11:44 PM
Rainmaker
982,964
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

It's on the horizon but has not been implemented other than a large datatbase which can support it.  

Jun 17, 2015 10:20 PM
Rainmaker
2,232,241
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning. For the money that is costs, it is a good investment. My news letter goes out way.

Jun 17, 2015 07:28 PM
Ambassador
2,758,460
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

For the most part, email marketing winds up getting filed in the circular file.

Jun 17, 2015 07:25 PM
Rainmaker
2,394,715
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I never bought into the drip email campaigns so I have not done this.

Jun 17, 2015 01:16 PM
Rainmaker
984,594
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

never have really done me any good. Meet in person, referral...

 

Jun 17, 2015 12:07 PM
Rainmaker
633,936
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Consistent, personalized campaigns have been fruitful for me. 

Jun 17, 2015 11:43 AM
Ambassador
4,298,246
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Camara & Company - any type of marketing works provided you work on it!

Drip Campaign has been there for many years and it has worked for me! People thanked me for being consistent!

And it was automated anyways...

Jun 17, 2015 07:38 AM