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Ambassador
1,490,716
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

We use to have a Sunday morning TV show.  The price increased to the point we bowed out.  

Jun 18, 2015 12:10 AM
Rainmaker
982,489
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

We had weekly live remote broadcasts from several of the multi-family projects we marketed. Their margins supported its use but individually you need a strategic plan and probably two years of investment to see measurable results. Margaret Rome, Baltimore Maryland would be a good source of information I believe.  

Jun 17, 2015 11:52 PM
Rainmaker
291,467
Jack Lewitz
IL Real Estate Specialists - Evanston, IL

I have used blog talk radio but not radio. 

Jun 17, 2015 11:48 PM
Ambassador
4,298,221
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Raymond E. Camp - never thought of it.

May be a good idea to promote us on our 'niche' radio stations....(like Indian Music Radio Stations....)

Jun 18, 2015 06:57 AM
Rainmaker
4,310,710
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

We did a very successful radio campaign for a client in the form of a mini show promoting a listing, when the IDX first come out...We had an incredible advantage because, we  could say at the time, "view every listing on our site!"

We bought spots at heavily trafficked time, and on shows that had a great audience.  We could not measure the direct results, except in terms of visibility, and people knew the company and the brand.  A

Jun 18, 2015 06:32 AM
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Haven't used it.  It's much to expensive for what I think the return would be.

Jun 18, 2015 04:52 AM
Rainmaker
1,366,727
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Raymond E. Camp No I do not use radio advertising. There is an agent who advertises on a local radio station. Don't know how successful it is, but he has been doing it for a long time.

Jun 18, 2015 02:59 AM
Rainmaker
212,319
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

No, I don't think it would have a big ROI anymore, only place people may listen to it is in the car. 

Now, something I have been thinking about is doing a weekly or monthly Podcast on the local market. That way you can brand it all to you and seem like an expert.

Jun 18, 2015 02:40 AM
Rainmaker
698,797
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Never.

Jun 18, 2015 02:21 AM
Rainmaker
4,866,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I think the only radio stations that most listen to have very little advertising.... I listen to top 40....tv ads work....radio does not...

Jun 18, 2015 12:29 AM
Rainmaker
1,521,006
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Ironically, we are reviewing that media right now

Jun 18, 2015 12:26 AM