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Ambassador
4,009,287
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Not sure that there is any blue ocean territory in this industry.  Have you found any that was worth pursuing?

Jun 28, 2018 09:06 PM
Rainer
48,652
Joshua Hess
One Dollar Genius - Macon, GA
Real estate marketing in Macon & Warner Robins.

Blue Ocean Strategy is the persuit of uncontested market segments or the act of approaching a contested market segment in a way that makes your company and product the obvious choice for the target clients.

In terms of real estate, this might include targeting first time home buyers with low incomes, marketing to parts of town/school zones that are generally ignored by other agents or speciallizing in foreclosures/short sales/FSBOs/Expired listings.

Essentially, targeting the undesired, difficult to 'close' properties OR using a 'superior aspect of service' - such as custom videos and websites for each listing, or a door-to-door approach to gaining new clients - to make yourself a highly desirable agent.

Here is an article that mentions one Blue Ocean approach to real estate.

Sep 01, 2015 06:10 AM
Rainmaker
3,048,869
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

no

Sep 18, 2016 07:49 PM
Rainmaker
517,058
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

It is easier to implement in higher dollar properties. At the low end of the market or with people who have trouble qualifying, you could starve.

Sep 25, 2015 06:20 AM
Rainmaker
4,796,409
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I must confess to never having heard about this.

Sep 01, 2015 04:46 AM
Rainmaker
4,278,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joshua,

It is all we teach and use in our practice...A

Sep 01, 2015 03:52 AM