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Rainmaker
1,675,306
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I would be selective if I used Television and not use a shotgun approach to times broadcast.  Be selective with your audience.

Nov 29, 2015 01:17 PM
Rainmaker
2,394,715
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Probably television.

Nov 29, 2015 12:29 PM
Rainmaker
4,431,983
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I would not spend !0,000 all at once.

Nov 29, 2015 06:53 AM
Rainmaker
2,424,404
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Rent the goodyear blimp?

Nov 29, 2015 06:17 AM
Ambassador
2,301,671
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

It is so different now than ten years ago.  I still use postcards for mass mailings via the EDDM (Every Door Direct Mailing) service with the post office.  It gets to each and every occupied house in a zip code region.

Nov 29, 2015 03:01 AM
Rainer
90,255
Val Evans
Scottsdale, AZ

T&S, you have a gold mine right here on ActiveRain to learn from. Here's what I would do. I'd go to the leaderboard and reach out to some of the top realtors right here in AZ and ask them how they advertise on FB, Google, or other social media outlets. I'm almost positive that they would have the answers, and would be willing to share with you how they have become so successful in their businesses. If not, then reach out to some of the Ambassadors here. I'm sure there are many Ambassadors here who are very successful in advertising their businesses on social media and would be willing to help get you started.

Nov 29, 2015 01:52 AM
Ambassador
1,612,049
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Sometimes we get metrics confused with success. Hits on your blog, website or wherever doesn't work if some connection with emotional resonance is not created. I think multiple target markets with specialized information geared to a Google and YouTube PPC would be what I would be thinking about. This also means hiring someone for keywords also.

Nov 29, 2015 01:35 AM
Rainmaker
1,135,084
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

I don't think that is the best approach. If you are trying to capture a buyer for a specific property then target the buyer profile for that particular listing. Determine who your target market is first, then direct your marketing efforts towards that buyer. 

Nov 29, 2015 12:38 AM
Rainmaker
4,314,373
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tony and Suzanne.

No, I would not.  That is the fastest way to waste money!  Everyone is not your marketplace!

Nov 29, 2015 12:12 AM
Rainer
149,606
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

Facebook dark posts and Google Adwords. With one caveat, make sure you really drill down on what your desired ROI is, before you even start. Don't just throw money at the fan! 

Nov 28, 2015 11:53 PM
Rainmaker
211,685
Joy Bender
Compass - La Jolla, CA
San Diego Partner - The Private Client Team

EDDM with maybe some adwerx for the zipcode you mail too

Jan 14, 2016 12:31 AM
Rainer
389,243
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

I would hire someone to assist with client follow-up and ask for referrals.

Dec 05, 2015 07:26 PM
Ambassador
4,056,502
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

TV is the ultimate shotgun approach.

Feb 19, 2019 11:00 PM