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I helped run the advertising department in my company for a dozen years and realize the vast amounts of money it costs to advertise. It also has to be target markeitng with a tracking system in place to see what is working. Agents all tend to think the broker should spend more on advertising but the truth is it will probably not bring in more business.
Makes sense, but I doubt if many brokers will do it. If I were a broker, I would build each agent their own wordpress site that is theirs to keep even if they switch to another broker. I would advertise to try and generate leads for them. I would keep a small office with sufficient parking. Many ways to spend that money instead of wasting it on un used office space.
Show me the money!
I would rather market the agents who have hired me to market them and not the office....I need our phones to ring, not the front desk....
Our office has already done that and many of the agents don't have office space or an assigned desk.
BILL CHERRY Yes, if the advertising is pointed towards the agents.
I love this idea, BILL CHERRY - and not just "yes" but, Hell Yeah!! LOL
Bill, I read your question and thought you were getting ready to sell something to me.
But convincing your broker to adjust how they spend their money sounds better.
Perhaps on radio advertising?
More and more are going to virtual.
Not especially... very few of our agents work from the office to begin with, so it's not overly large. And if advertising is for the company, I don't know how much it would benefit me personally. It's just insitutional marketing.
Good Wednesday morning Bill. Who wouldn't be?
That sounds reasonable to me.
BILL CHERRY I'd say, why not?
I think it can be a good idea
You could only do that if you are currently leasing said space.
I think that sounds like a very progressive idea. I like it. I would want to have a say in where those advertising dollars were spent, though.
It is up to a broker/owner to decide. Even when I worked in an office of almost 300 agents, rarely any agents were in the office. It did look like a waste if huge space.
I am careful of how I advertise...16+ years in retail taught me that
It is for me.
Our office is standing room only when we have office meetings. Good location for walk in traffic here on Kauai is some of our best "advertising".
I agree that large offices are often dinosaurs, especially now that most of us have a computer in our pocket or purse.
Of course I would :)
We have no extra space in our office, Bill. Otherwise it would be a fine idea.
This is a SUPER idea and can be incredibility beneficial to agents within that office. Of course, every suggestion will stimulate the 'nay' sayers.
The challenge will be a fair, equitable and TRANSPARENT means of distribution. It is not rocket science....and the idea WILL produce the result EVERY agent wants.
It is important to keep agent abreast of marketing initiatives to allow sufficient lead time to sync the message to their farm.
PLEASE, Please, please do not think an ad in the newspaper or an ad recruiting agents count in this advertising..
I do think it is a good idea, providing the advertising is done right A.