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Tony Hoefakker, First time home buyers, Sellers, Investment homes. (Coldwell Banker Bain)

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Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

in the search box at the top right side write just sold postcards.... you'll find many.,,... I do Just listed; sale pending and sold another one.....they all work...I mail with every listing....

Apr 05, 2016 10:34 AM
Ambassador
3,383,334
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

You need to follow Barbara Todaro here on Active Rain.  She is a direct mail marketing guru and the reason I just ordered four different postcards for pending and sold properties.  It works.

Apr 05, 2016 10:18 AM
Rainmaker
556,890
DEANNA C. SMITH CERTIFIED MOBILE NOTARY
Certified Mobile Notary Signing Agent - Smith Mountain Lake, VA
Highest Ranked Certified Mobile Notary in Virginia

 You're getting some great responses here but search for "Barbara Todaro" using the search function in the top right corner of your home page.   She is the recognized AR expert at these things.

I'd also check out the answer from Lyn Sims.   She has a good suggestion, SIZE MATTERS, and a link to a company she uses.

My only question is; will 200 be enough to introduce yourself in that farming area ?   More cards can lead to more responses ! 

Apr 05, 2016 08:30 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

What have you done already?

Did you send a Just Listed?

Did you send the Open House announcement?

Did you send a market report for the community?

Did you send to the community a status report?

When you got the listing, you should have been prepared to harvest the ripples. This was your opportunity to debut your 'act.'

What 'I' would do is send the Just Sold and include the CIS Score value with a link to the CIS Score report landing page. Let the page do the marketing.

If you did all the previously mentioned items, get a quote or recommendation from the former owner to include as the summation to the story you have invited them to share.

Harvest the ripples.

Apr 05, 2016 08:06 AM
Rainmaker
1,844,301
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Yes, it's worthwhile. It's better if you don't shoot from the hip but do it on a regular basis. That's the biggest mistake agents make. They want 10 deals from one mailing & that's not how it works.

Don't make it about you - show the house & what it looks like. I do a front & 2 of the nicer photos in the house. I say the address & what model it is. Tell them I got a great price. I also have 1 that says 'the best 4 letter word I know is SOLD'.

I'd do the larger card 5.5 x 8.5. I like these guys.

Apr 05, 2016 07:40 AM
Rainmaker
4,572,289
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

It's all about consistency -- not a one time effort.   Step one:  follow Barbara Todaro.  Rinse.  Repeat.   

Apr 05, 2016 07:55 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony Hoefakker - perhaps similar philosophy - use Facebook Ads for this!

Apr 05, 2016 02:56 PM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Yes, yes, yes.  Connect with Barbara Todaro for marketing strategy

Apr 05, 2016 10:07 AM
Rainmaker
2,781,173
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I surprised you haven't heard of the Todaro Card...It goes places and does things in the Real Estate world an ordinary post card cannot do. Seek out Barbara Todaro the post card Queen and request an audience

Apr 05, 2016 09:32 AM
Rainmaker
420,985
Christopher Pagli
William Raveis Legends Realty Group - Tarrytown, NY
"I Stay Open Until You Close"

I do it and the key is being consistent.  One sale isn't eneough to make enough of an impact.  You have to be consistent with mailings to the neighborhood.  The home owners probably get a lot of real estate mail and remember those that keep appearing in their mailbox.  

Now that you have had this sale you are establishing yourself in the neighborhood.  Develop a creative just sold card.  Include a compelling message, maybe a personal connection to the area, and a call to action.  Try to connect with the home owners rather then brag or selling yourself (like you mentioned).  If you are genuine and people like you, they will want to know more.

Look at what other agents are doing in the area and do something different to stand out.  I have had luck getting other listings by sending out only one postacard, you may as well.

 Take this opportunity to develop a mailing campaign to keep your face in that neighborhood.  Provide something of value and you will attract people.

 

Apr 05, 2016 07:34 AM
Rainmaker
911,338
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

There are many places you can order " JUST SOLD" postcards, and many will mail for you. If you're only sending out 200, I would just print labels and take them to the post office myself. You can order from Vistaprint, Expresscopy, etc, or ask your local printer to create them for you. It's a good practice.

Apr 05, 2016 06:57 AM
Rainmaker
1,598,452
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No.

Dec 06, 2019 09:10 PM
Rainmaker
2,071,025
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

No, never

Dec 06, 2019 08:58 PM
Rainmaker
5,868,554
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do like to send these out after closing a listing in a neighborhood I like to work!   I have gotten more listings, picked up some buyers.

Just state the price sold, how many days on market and maybe a few stats so other homeowners in the area can compare.

Apr 06, 2016 10:52 PM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Everyone wants to work with a Winner, let them know about your Wins.

Apr 06, 2016 03:42 PM
Rainmaker
7,836,419
Roy Kelley
Retired - Gaithersburg, MD

Just Sold post cards are effective.

Apr 05, 2016 11:31 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Apr 05, 2016 11:06 PM
Rainmaker
5,216,409
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Ask the marketing maven, Barbara Todaro!

Apr 05, 2016 10:23 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

It is worth while.

Apr 05, 2016 09:54 PM
Rainmaker
4,882,355
Richard Weeks
Dallas, TX
REALTOR®, Broker

Just Listed and Just Sold both work.  Just Sold a little better.

Apr 05, 2016 09:30 PM
Rainmaker
634,482
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Those are one of the regulars and they work. As many have said here, consistency is what really makes mailings work.

Apr 05, 2016 06:25 PM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

with permission introduce the buyers to the neighbors by name with a great photo of the house.  Then say, if you have friends wanting to move to the neighborhood or know someone ready to move give me a call.

Apr 05, 2016 01:55 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I do them. 

I love them. They work for m. 

Apr 05, 2016 01:31 PM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

You bet!  Every Door Direct makes it a bargain!

Apr 05, 2016 01:05 PM
Rainer
321,564
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

Great answers.  I would do it.

Apr 05, 2016 12:17 PM
Ambassador
1,026,993
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I'm so glad to see these answers, because the reality is, Just Listed and Just Solds DO work! Consistency is the key.

Apr 05, 2016 11:08 AM
Rainmaker
823,579
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

Yes, any news to potential sellers of recent sales is always welcome.

Apr 05, 2016 10:09 AM
Rainmaker
4,936,705
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Do them, brag that you sold a place and get business

 

Apr 05, 2016 10:06 AM
Rainmaker
1,052,211
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

YES! If you sold something, make sure EVERYONE nearby knows about it. Nothing succeeds like success. I blog about some of my recent done deals too . . . those posts outperform even a featured post by a huge margin. People read that stuff.  Here's a sample - note that I did not put sale price. I want people to call and ask!

Apr 05, 2016 09:29 AM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Do it!  They can work well, if they show up at the right time on the right doorstep.  Most of the ones out here show the house with a banner saying sold over it on one side, back side has the info about the realtor and marketing piece.

Apr 05, 2016 09:12 AM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Yes it works

Especially in condo buildings. If you are walking to your mail box and moving is on your mind and you have Tony Hoefakker phone number in hand the person will call you. I have farmed for years although I am too busy now to do it.

If you want to talk about my experiences please feel free to call me. 

Apr 05, 2016 08:40 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tony,

Well worth the time and money.  A

Apr 05, 2016 08:31 AM
Rainmaker
1,543,823
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Yes & yes. I still get listings from them. I always send them to the neighbors and my database.

I use call to actions to get people curious to contact me.

Apr 05, 2016 08:18 AM
Rainmaker
846,475
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

They still work!

Apr 05, 2016 07:51 AM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

If you sold it quickly and over asked price. You can say 110% asked price in 10 days....

Not sure, every agent is doing it to get listings. Your neighborhood specialist... blah blah  

Apr 05, 2016 06:54 AM