What is your marketing budget?

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John Cordeira, John Cordeira (Cordeira Homes)

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Rainmaker
4,478,881

Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Jon there is a marketing budget to generate listing leads, and then there is a marketing budget to sell a property and it varies on the price point...as well as how the market is...Endre

Jun 14, 2016 04:54 PM

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3

Fred Griffin Florida R...

Tallahassee, FL
Roy Kelley

Gaithersburg, MD
Michael Jacobs

Pasadena, CA

Rainmaker
1,206,626

Peter Mohylsky, Beach Expert

PMI. Destin - Miramar Beach, FL

Call me at 850-517-7098

I don't break out marketing as a line item but I do believe in taking a percentage of each commission check for marketing purposes.

Jun 14, 2016 08:35 PM

Upvote

2

Fred Griffin Florida R...

Tallahassee, FL
Roy Kelley

Gaithersburg, MD

Rainmaker
519,324

Dan Tabit

Keller Williams Bellevue - Sammamish, WA

My marketing budget is under constant review. I know I have some money going places that aren't profitable and other money being better spent and there's always more people with "can't miss" opportunities just waiting for me.

Jun 14, 2016 04:51 PM

Upvote

2

Fred Griffin Florida R...

Tallahassee, FL
Roy Kelley

Gaithersburg, MD

Rainer
231,224

Mike Rock

Complete Design - Granite Bay, CA

Granite Bay Luxury New Construction...For Less

i have been asked that many times, i once offered to pay for a one night promotion of 60,000 and that was 30 years ago. it was an unsual opportunity... my answer was and is ,,, I dont have one, i spend anything and evertyhing if thats what makes money.. just like in building , if it doesnt pay off i dont want to do it. sounds simple, it is kind of is

Jun 14, 2016 03:12 PM

Upvote

2

Fred Griffin Florida R...

Tallahassee, FL
Roy Kelley

Gaithersburg, MD

Rainmaker
5,772,587

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

John,

A budget depends on the strategy and the marketplace in which you work. A

Jun 14, 2016 02:20 PM

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2

Fred Griffin Florida R...

Tallahassee, FL
Roy Kelley

Gaithersburg, MD

Rainmaker
534,647

Robert Havana

Park and Protect- Alberta Real Estate License Parking - Calgary, AB

Alberta Real Estate License Parking

20% of every dollar I earn goes back into marketing and business building.

Jun 16, 2016 12:57 PM

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1

John Cordeira

Massapequa Park, NY

Rainer
225,526

Bob Betel

Allstar Home Mortgage, Inc. - Sweetwater, TN

President, Allstar Home Mortgage, Inc

My budget is anywhere from 10-20%, depending on the ROI, and the number of referrals I get.

Jun 16, 2016 02:21 AM

Upvote

1

John Cordeira

Massapequa Park, NY

Rainmaker
4,319,773

Praful Thakkar

LAER Realty Partners - Burlington, MA

Metro Boston Homes For Sale

John Cordeira - it's 20% of my previous year's gross.

Jun 15, 2016 02:53 PM

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1

John Cordeira

Massapequa Park, NY

Ambassador
3,349,554

Kathleen Daniels, Probate & Trust Specialist

KD Realty - 408.972.1822 - San Jose, CA

Probate Real Estate Services

Company Confidential ... it has no value to anyone else.

Jun 15, 2016 01:06 AM

Upvote

1

Tony and Suzanne Marri...

Scottsdale, AZ

Ambassador
3,167,714

Tammy Lankford,

Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA

Broker GA Lake Sinclair/Eatonton/Milledgeville

A minimum of about $2000 monthly, more from time to time as things vary.

Jun 14, 2016 10:39 PM

Upvote

1

Tony and Suzanne Marri...

Scottsdale, AZ

Rainmaker
3,988,013

Debbie Reynolds, C21 Platinum Properties

Platinum Properties- (931)771-9070 - Clarksville, TN

The Dedicated Clarksville TN Realtor-(931)320-6730

My secret sorry but it is under control unlike years long ago.

Jun 14, 2016 02:30 PM

Upvote

1

Roy Kelley

Gaithersburg, MD

Rainmaker
1,683,912

Larry Johnston

Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN

Broker,Friends & Neighbors Real Estate, Elkhart,IN

The rule is 5% of your yearly budget, but I think ours is much more than that.

Jun 19, 2016 01:51 PM

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Rainer
9,723

John Cordeira

Cordeira Homes - Massapequa Park, NY

John Cordeira

Guess not many realtors, including myself, work with a solid budget? Reason for asking this question is to construct a better budget.

Jun 15, 2016 07:05 AM

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Ambassador
6,418,755

Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

Depends on what I am promoting, but generally a very low number.

Jun 15, 2016 03:34 AM

Upvote

Rainmaker
1,728,256

Sandy Padula & Norm Padula, JD, GRI

HomeSmart Realty West & Florida Realty Investments - , CA

Presence, Persistence & Perseverance

As needed to get the job done, but within reasonable limits.

Jun 15, 2016 02:46 AM

Upvote

Rainmaker
5,583,328

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

probably more than it should be!!!! but I do what needs to be done to get a property fully exposed to sell it....

Jun 15, 2016 01:01 AM

Upvote

Rainmaker
1,241,879

Sam Shueh

(408) 425-1601 - San Jose, CA

mba, cdpe, reopro, pe

10% total annual commission.

Jun 14, 2016 11:44 PM

Upvote

Rainmaker
1,466,257

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

John Cordeira It depends on the ROI.

Jun 14, 2016 11:33 PM

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Rainmaker
2,784,726

Richie Alan Naggar

people first...then business Ran Right Realty - Riverside, CA

agent & author

Not much...

Jun 14, 2016 11:22 PM

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Rainmaker
4,961,536

Will Hamm

Hamm Homes - Aurora, CO

"Where There's a Will, There's a Way!"

It varies on the market and any swing in the market.

Jun 14, 2016 11:13 PM

Upvote

Ambassador
2,684,669

Fred Griffin Florida Real Estate

Fred Griffin Real Estate - Tallahassee, FL

Licensed Florida Real Estate Broker

10% of Net Revenue Received.

Jun 14, 2016 10:58 PM

Upvote

Rainmaker
1,617,916

Harry F. D'Elia III

WEDO Real Estate and Beyond, LLC - Phoenix, AZ

Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

My markeitng budget is a percentage of my net income each year.

Jun 14, 2016 10:45 PM

Upvote

Rainmaker
3,071,489

Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Haven Express @ Keller Williams Arizona Realty

parked and reading

Jun 14, 2016 10:38 PM

Upvote

Rainmaker
4,434,177

Gita Bantwal

RE/MAX Centre Realtors - Warwick, PA

REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

It depends.

Jun 14, 2016 10:21 PM

Upvote

Rainmaker
3,416,038

Scott Godzyk

Godzyk Real Estate Services - Manchester, NH

One of the Manchester NH's area Leading Agents

I market to attract new listings and to sell those homes i list. It adjusted according to how many listings i have/get.

Jun 14, 2016 09:58 PM

Upvote

Rainmaker
5,027,910

Dorie Dillard Austin TX

Coldwell Banker Realty ~ 512.750.6899 - Austin, TX

NW Austin ~ Canyon Creek and Spicewood/Balcones

Depends..listing budget..buyer budget..advertising..lots of variables. You have to analyze your own market and who you want to market to..no one size fits all!

Jun 14, 2016 09:57 PM

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Rainmaker
1,157,791

FN LN

Toronto, ON

It varies over time.

Jun 14, 2016 09:38 PM

Upvote

Rainmaker
991,352

Jennifer Mackay

Counts Real Estate Group, Inc. - Panama City, FL

Your Bay County Florida Realtor 850.774.6582

It varies by season

Jun 14, 2016 09:24 PM

Upvote

Rainmaker
7,864,157

Roy Kelley

Retired - Gaithersburg, MD

This will be a good blog topic for you.

Jun 14, 2016 08:57 PM

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Jon there is a marketing budget to generate listing leads, and then there is a marketing budget to sell a property and it varies on the price point...as well as how the market is...Endre
I don't break out marketing as a line item but I do believe in taking a percentage of each commission check for marketing purposes.
My marketing budget is under constant review. I know I have some money going places that aren't profitable and other money being better spent and there's always more people with "can't miss" opportunities just waiting for me.
i have been asked that many times, i once offered to pay for a one night promotion of 60,000 and that was 30 years ago. it was an unsual opportunity... my answer was and is ,,, I dont have one, i spend anything and evertyhing if thats what makes money.. just like in building , if it doesnt pay off i dont want to do it. sounds simple, it is kind of is
John,

A budget depends on the strategy and the marketplace in which you work. A
20% of every dollar I earn goes back into marketing and business building.
My budget is anywhere from 10-20%, depending on the ROI, and the number of referrals I get.
A minimum of about $2000 monthly, more from time to time as things vary.
My secret sorry but it is under control unlike years long ago.
The rule is 5% of your yearly budget, but I think ours is much more than that.
Guess not many realtors, including myself, work with a solid budget? Reason for asking this question is to construct a better budget.
Depends on what I am promoting, but generally a very low number.
As needed to get the job done, but within reasonable limits.
probably more than it should be!!!! but I do what needs to be done to get a property fully exposed to sell it....
My markeitng budget is a percentage of my net income each year.
I market to attract new listings and to sell those homes i list. It adjusted according to how many listings i have/get.
Depends..listing budget..buyer budget..advertising..lots of variables. You have to analyze your own market and who you want to market to..no one size fits all!