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Rainmaker
4,866,933
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

the only "tool" I use when searching for new fresh inventory is a postcard....

Aug 09, 2016 12:12 AM
Rainmaker
1,520,996
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Postcards and listing signs for our listings in our area.

Aug 09, 2016 06:39 AM
Ambassador
3,981,932
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Market data, calendars, just listed postcards, letters from my successful sellers.

Aug 09, 2016 12:45 AM
Rainmaker
1,206,277
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Most important tool is ME!  I walk my neighborhood and meet in-person twice a year

Aug 09, 2016 12:12 AM
Rainmaker
3,063,664
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I mail sport schedules and also post cards if they would like a CMA

Aug 09, 2016 06:02 AM
Rainmaker
1,210,414
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

#1: Sold sign

#2: Postcard/door hangers

Aug 09, 2016 03:37 AM
Ambassador
3,075,864
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I type up a market report and mail it out with real stamps, colorful ones in fact.  More likely to get opened if it is an actual stamp.

Aug 09, 2016 03:23 AM
Rainmaker
2,891,714
Richard Weeks
Dallas, TX
REALTOR®, Broker

Like others have said post cards work the best.

Aug 09, 2016 01:52 AM
Rainmaker
1,504,610
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Post cards that say JL or JS. Give generalized sale stats with a price range that's very broad.

Aug 09, 2016 01:12 AM
Ambassador
4,053,477
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Very seldom do much marketing but when I do...

  1. Call my clients and colleagues
  2. Send out a few postcards
  3. Write lots of blog posts.
Aug 09, 2016 01:02 AM
Rainmaker
4,310,365
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Donna,

Both what Barbara Todaro and what Mary Yonkers said.  A 

Aug 09, 2016 12:30 AM
Ambassador
1,613,518
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

We mail out a marketing newsletter each quarter and track leads in our CRM.

Aug 09, 2016 12:26 AM
Rainmaker
822,140
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I don't farm really, except for the internet

Aug 09, 2016 11:39 PM
Ambassador
2,664,883
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Just listed postcards, Pending post cards, Just sold postcards, Real estate market postcards, Real estate information post cards, We sold all these homes postcards, letters that we have buyers crying in their soup... 

Aug 09, 2016 10:24 AM
Rainmaker
1,157,264
FN LN
Toronto, ON

I use me.

Aug 09, 2016 06:45 AM
Ambassador
2,344,089
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

When I farmed, my greatest tool was my knuckles... to knock on doors!

Aug 09, 2016 04:06 AM
Rainmaker
983,918
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

going to the PO today.

Aug 09, 2016 12:20 AM
Rainer
211,234
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

My websites

Aug 09, 2016 11:59 PM
Rainmaker
4,431,972
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

post cards

Aug 09, 2016 11:38 PM
Rainmaker
3,164,953
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

In the early days a monthly letter that evolved into a weekly email on Tuesday morning! Consistency is key! 

Aug 09, 2016 11:15 PM
Rainmaker
3,049,771
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

An initial "mailpiece" and a series of followup letters, plus a team member that calls those being farmed...

Aug 09, 2016 10:14 PM
Rainmaker
5,262,239
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I like the response by Barbara Todaro

Aug 09, 2016 10:07 PM
Ambassador
3,041,741
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Mass postcard mailings and maybe some door knocking if I have a buyer.

Aug 09, 2016 03:28 PM
Ambassador
3,673,422
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I am on the board of the neighborhood association, and I use snail mail with Every Door Direct.  And I make sure that I bring really great eats to the picnics and potlucks.

Aug 09, 2016 02:29 PM
Rainmaker
2,394,715
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have different kinds of post cards that I send out.  I send postcards like Barbara Todaro (she is the best at it...) and when we get a reference letter I send those out to the agents SOI.  When a home sells in a neighborhood one of the agents wants to work in we send out a just sold and CMA invitation. 

Aug 09, 2016 02:26 PM
Ambassador
3,912,750
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

I am sending out postcards with a range of information - sales, insurance tips, maintenance tips, etc. Right now my schedule is 6X/year. I use EDDM (Every Day Direct Mail) through the US post office to about 1150 homes

Aug 09, 2016 01:26 PM
Rainmaker
2,763,009
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

My farm is a niche market. I sent letters with hand addressed envelopes and real stamps.  The letter sends them to my website as well. More bang for the buck ... my site gets the hits and sometimes I get the call. 

Aug 09, 2016 12:21 PM
Rainmaker
633,936
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Just Sold postcards and face-to-face networking.

Aug 09, 2016 11:41 AM
Rainmaker
438,622
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

Good question Donna and good answers. Postcards work very well and are relatively affordable. I haven't done door hangers but a builder I know did 500 of them and didn't get any leads. If you send newsletters or anything in an envelope, do what Chris Ann does above. Use a preety stamp on them. I also like to use a different shape envelope than the #10 business size.  

Aug 09, 2016 08:21 AM