the only "tool" I use when searching for new fresh inventory is a postcard....

Postcards and listing signs for our listings in our area.

Market data, calendars, just listed postcards, letters from my successful sellers.

Most important tool is ME!  I walk my neighborhood and meet in-person twice a year

I mail sport schedules and also post cards if they would like a CMA

#1: Sold sign

#2: Postcard/door hangers

I type up a market report and mail it out with real stamps, colorful ones in fact.  More likely to get opened if it is an actual stamp.

Like others have said post cards work the best.

Post cards that say JL or JS. Give generalized sale stats with a price range that's very broad.

Very seldom do much marketing but when I do...

1. Call my clients and colleagues
2. Send out a few postcards
3. Write lots of blog posts.

Donna,

Both what Barbara Todaro and what Mary Yonkers said.  A 

We mail out a marketing newsletter each quarter and track leads in our CRM.

I don't farm really, except for the internet

Just listed postcards, Pending post cards, Just sold postcards, Real estate market postcards, Real estate information post cards, We sold all these homes postcards, letters that we have buyers crying in their soup... 

I use me.

When I farmed, my greatest tool was my knuckles... to knock on doors!

going to the PO today.

My websites

post cards

In the early days a monthly letter that evolved into a weekly email on Tuesday morning! Consistency is key! 

An initial "mailpiece" and a series of followup letters, plus a team member that calls those being farmed...

I like the response by Barbara Todaro. 

Mass postcard mailings and maybe some door knocking if I have a buyer.

I am on the board of the neighborhood association, and I use snail mail with Every Door Direct.  And I make sure that I bring really great eats to the picnics and potlucks.

I have different kinds of post cards that I send out.  I send postcards like Barbara Todaro (she is the best at it...) and when we get a reference letter I send those out to the agents SOI.  When a home sells in a neighborhood one of the agents wants to work in we send out a just sold and CMA invitation. 

I am sending out postcards with a range of information - sales, insurance tips, maintenance tips, etc. Right now my schedule is 6X/year. I use EDDM (Every Day Direct Mail) through the US post office to about 1150 homes

My farm is a niche market. I sent letters with hand addressed envelopes and real stamps.  The letter sends them to my website as well. More bang for the buck ... my site gets the hits and sometimes I get the call. 

Just Sold postcards and face-to-face networking.

Good question Donna and good answers. Postcards work very well and are relatively affordable. I haven't done door hangers but a builder I know did 500 of them and didn't get any leads. If you send newsletters or anything in an envelope, do what Chris Ann does above. Use a preety stamp on them. I also like to use a different shape envelope than the #10 business size.