Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates)

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Ambassador
1,249,433
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I saw a funny flyer/door hanger the other day . . .   "Call Me if you HATE unsolicited mail!" 

Apr 08, 2017 08:26 AM
Rainmaker
4,863,072
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

a simple message with a graphic that's eye catching.... white background....less is better.... if they need to focus to read it, it's in the trash...

Apr 08, 2017 02:07 PM
Rainmaker
1,816,801
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Offer the 25+ page  RPR Owners Report updating their current value  EMAILED to them

Apr 08, 2017 12:42 PM
Rainmaker
2,969,249
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Barbara Todaro will provide you the best input... she's the queen of mailings.

Apr 08, 2017 01:17 PM
Rainmaker
4,307,948
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne and Jean,

If you are going to do it, do it well.  Most of the stuff we get looks like newsprint, cheap and ugly.  A

Apr 08, 2017 11:35 AM
Ambassador
4,049,443
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

a spreadsheet with all the homes nearby that were sold in the past 6 months showing the address and the price gained for each.

Apr 08, 2017 03:41 PM
Rainmaker
1,520,396
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Free Easter Eggs direct from our mini-farm

Apr 08, 2017 12:46 PM
Rainmaker
3,162,500
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

A one shot approach is a pure numbers game. Maybe one in a hundred!

Apr 08, 2017 10:39 AM
Rainmaker
2,422,675
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Remember the rule: Whats in it for me is what others will be looking for

Apr 08, 2017 09:53 AM
Rainmaker
821,580
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I'm looking for humorous myself

Apr 08, 2017 04:24 PM
Rainmaker
1,503,980
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

First I might add something from KCM about the overall market, then bring it down to your town with a few tidbits. People love short facts as long as it is pertinent about your area. I'm sure you can come up with something.

I wouldn't use an RPR report but how about Cloud CMA? They also have one of those type in your address & it emails you report. I think it's better than the RPR.

I can email you things I've done if you want.

Apr 08, 2017 01:03 PM
Rainmaker
2,762,486
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I don't have the answer as I do not do direct mail.  I know it needs to be compelling. If they are thinking of selling ... what is the most important thing to a seller. There needs to be a deep enough hook in the message for them to call and set an appointment.  I wish you all the best with this. 

Apr 08, 2017 10:10 AM
Rainmaker
1,157,264
FN LN
Toronto, ON

Content that appeals to the recipient to encourage them to call you.  It is a challenging project.  Many people do not like to use the phone and it also depends on whether they need whatever you are selling, amongst other factors.

Apr 08, 2017 08:58 AM
Rainmaker
998,342
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Not my thing, best of luck, I believe one time hits are a waste of resources. Consistency and long term yield results.

Apr 08, 2017 08:51 AM
Ambassador
3,981,932
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Give facts that neighbors want to know like list to sale price ratios, number of sales, highest priced, price per sq. ft. increases in home prices, etc. Also good calls to action work well. Make them catchy and not the traditional. You want people to save your card and put on refrigerator so they will call.

Apr 08, 2017 08:34 AM
Rainmaker
910,227
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

FREE Stuff works if it's perceived to have value. What can you give away that allows you to capture contacts? I think you want emails or texts over calls. People don't call as much these days.

Apr 08, 2017 06:39 PM
Ambassador
2,343,739
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Regular mailing.   Monthly is best, if you have the budget for it.  If not, no less than quarterly.    Use a "large postcard" that does not have to be opened, and what Barbara Todaro said.

Apr 08, 2017 06:14 PM
Rainmaker
5,257,579
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Use the marketing materials recommended by Barbara Todaro

 

Apr 08, 2017 01:50 PM
Rainmaker
742,762
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

"..will make the phone ring.."

Meaning the only measure is picking up the phone and calling.

"FREE ice cream. DELIVERED" Pizza and yogurt work well too.

You may have been interested in folks calling regarding real estate. If only that had been made clear in the question. So, let me take a stab at that.

Folks thinking of selling have two questions on their mind.

What will it cost?

How long will it take?

There are 100 ways to address both concerns that do not include rebates, discounts or guarantees.

Of course you need to be mailing into a population where 5% is a meaningful number of owners and the houses are at the price point you prefer to work.

Remember other agents are stuffing their mailbox with stats and reports and values and guides and recipes without success. 

Apr 08, 2017 08:45 AM
Rainmaker
1,276,257
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Current market info.  Numbers.  Everyone loves the numbers.

Apr 08, 2017 08:26 AM
Ambassador
3,912,275
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

I use EDDM for my farm - market reports and updates, information that I think will be valuable to home owners, etc.

Apr 08, 2017 08:23 AM
Ambassador
4,298,221
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Wayne and Jean Marie Zuhl -- ExpressCopy.com have some good samples.

Apr 08, 2017 10:04 PM
Rainmaker
3,977,511
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I think it could be what makes them read the item instead of throw ing it away right away

Apr 08, 2017 09:08 PM
Rainmaker
1,562,770
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I don't have the answer Wayne and Jean Marie Zuhl but I sure plan on reading all the other answers.

Apr 08, 2017 05:44 PM
Ambassador
2,799,909
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Follow the Queen's advice! Barbara Todaro 

Apr 08, 2017 04:43 PM
Rainmaker
143,956
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

I love to learn about new marketing ideas. So, I'll be following this post!

Thank you for asking your question!!!

Apr 08, 2017 01:21 PM
Rainmaker
4,431,972
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck

Apr 08, 2017 08:15 AM
Rainmaker
797,159
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

 Wayne and Jean - I am not the expert in this arena, and would have to defer to Barbara Todaro.

Apr 11, 2017 11:55 PM
Rainmaker
1,209,949
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I like Barbara's answer.  She knows her stuff!

Apr 09, 2017 06:23 PM
Rainmaker
148,045
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

I currently do not do EDDM, instead, I mail out refrigerator mini calendars with my business card attached to the top. I include what has sold in the last year on a mini flyer and offer a free home evaluation. That works for me!

Apr 09, 2017 08:45 AM
Rainmaker
3,049,771
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Barbara Todaro nailed this one!

Apr 09, 2017 06:00 AM
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Offer them something of value.

Apr 09, 2017 05:34 AM
Rainmaker
2,889,015
Richard Weeks
Dallas, TX
REALTOR®, Broker

"I have buyer's for your property"

Apr 09, 2017 05:30 AM
Rainmaker
551,673
Peter Mohylsky, SoWal Is HOME.
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Original content with an offer for services.

Apr 09, 2017 03:58 AM
Ambassador
3,179,919
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I'm with Barbara Todaro - less is more!

Apr 08, 2017 10:18 PM
Rainmaker
557,116
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Rather than shot-gunning to every home, why not target to the people most likely to move that match what your ready-able-willing buyers are looking for?

Apr 08, 2017 09:30 PM
Rainmaker
1,037,644
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Barbara Todaro will provide you the best input...

Mar 31, 2018 06:40 PM
Rainmaker
3,062,878
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

A card that has How much your home is worth!

Apr 13, 2017 07:08 AM