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Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

A lead is an anonymous blue face 

Versus a referral which is a full profile with a headshot.


May 28, 2017 09:26 PM
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

A lead to me is anyone that might have an interest in real estate selling or buying. It is up to us to develop this lead and be the agent selected when the time comes.

May 28, 2017 08:42 PM
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Anyone who has given up some point of contact to me whom I don't know. The more difficult question is what is a hot lead, a warm lead, a cold lead, or a dead lead?(Anonymous leads I would consider a pretty cold or dead lead.)

May 29, 2017 02:50 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Many types and qualities of leads, and the quality of your approach to them is equally important.

May 28, 2017 10:33 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Someone who wants to buy or sell real estate - preferably with you.

May 28, 2017 10:30 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Another ditto to what Debbie Reynolds said - leads are even referrals, and how you 'rate' them does depend upon the stage they are in the buying/selling process. (Hot, warm, cold, active, buyer, seller, etc.)

May 28, 2017 09:33 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Someone that can fog a mirror & has a house to sell or a prequalification in hand.

May 29, 2017 05:37 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Anyone who reaches out to me for real estate...what happens next is very important and defines the relationship.    

May 29, 2017 03:59 AM
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

If you have a name and number or email address, it's a lead.

May 29, 2017 03:06 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

We call anyone who reaches out to us as a lead, but i do not like the word. In any case, no matter how you call them, if you have a legit phone number or/and email, you can consider it a lead:) 

May 28, 2017 11:25 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

A lead is anyone who fills out a form or gives any type of information, such as the examples you gave.  Where the real trick or art exists, is classifying those leads into cold, medium and hot.  For me, hot is someone ready to list or buy within the next 3 months.  Someone I can start working with TODAY!  A medium lead is someone 3-6 months out and a cold lead (and not work working to me) is anyone more than 6 months out or is "just curious".


What you do with each lead and if/how you nurture them is up to you.  To me, 99-100% of paid leads (zillow,, random no-name companies that call you) are in the cold lead/just curious category.  That's why I don't bother wasting $$$ on them.

May 29, 2017 09:57 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Someone who may have interest in buying or selling now or in the future and with whom we have some way to contact them to follow up. -Kasey

May 29, 2017 08:35 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Same as a touch for us. Only moves to our sphere when there is positive interaction with a commitment to moving forward

May 29, 2017 08:14 AM
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Someone to work with - to swoon - to engage and win their business. It is NOT what the Z company sells. Be clear on that.

May 29, 2017 07:12 AM
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

It's a very heavy metal that, when ingested, can cause brain damage-amage-amage.

May 29, 2017 07:09 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

A lead for us is someone who is ready, willing and able to buy a home or anything else. A

May 29, 2017 07:03 AM
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I'm with Debbie Reynolds and Michael Jacobs on their answers.

May 29, 2017 06:23 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

For me it is any person that in some way has touched any portion of my marketing and has provided a means of contact.

However, what a more appropriate question would be - "How do you define a qualified lead" since not all leads are qualified or interested in buying or selling!

May 29, 2017 05:55 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

A person of interest.

May 29, 2017 04:53 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

A lead is ANYONE you can contact directly. They may be a member of the blue man group or could have revealed relevant data. They are different for every stranger on the plant because you have a perceived communication channel.

The process is the turn this lead into a prospect, one who has actually responded to an offer, opportunity or promotion.

Prospects fall into 3 categories based on the message to with they responded and HOW they responded.

Prospects become clients when they have committed to an offer, sent in their money, or pledged allegiance to the NAR and it surrogates.

May 29, 2017 04:40 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

A lead is a potential client.  They have expressed interest in real estate through either registering on a website, asking a question about real estate, or responding to a marketing piece you have done.  All leads need to be nurtured and touched regularly for them to actually turn into buyers and sellers you can work with.

May 29, 2017 04:08 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Someone that wants me to find them a home or sell their home


May 29, 2017 10:14 AM
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      Anyone who contacts me regarding real estate brokerage.  Qualify the lead, contact them if they appear to be viable, then qualify them some more. 


May 29, 2017 09:23 AM
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

a lead is a name and any type of contact information.... that's a lead...

May 29, 2017 08:04 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

A prospective home buyer or home seller.

May 29, 2017 07:00 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Anyone who makes contact with you is a lead. However, a lead doesn't mean much until it is converted to a prospect. A prospect isn't much until it is converted into a client. A client isn't much until it is converted into a successful transaction and closes.

May 29, 2017 06:39 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

A lead is as an opportunity to offer your services to them. The KEY is if they are a good lead or a bad lead and most important is if you can convert that lead to a client. I would take 1 good lead over a 100 worthless ones anyday

May 29, 2017 06:33 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Ready, Wiling , Able , NOW

May 29, 2017 05:44 AM
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

Interesting question and answers. 

Jun 17, 2019 05:57 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL 305-931-6931

No idea.

Jun 14, 2019 10:19 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

A l;ead is someone inquiring about buying or selling property.

May 31, 2017 06:27 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I think that lead is in a pencil

May 29, 2017 05:55 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good question.

May 29, 2017 12:05 PM
Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

A legitmate name, email address, and phone number and a preapproval to buy or  a need to sell a home with me.

May 29, 2017 11:52 AM
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

take the test

May 29, 2017 07:47 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Anyone worth following up with.

May 29, 2017 05:34 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Thomas summed it up well. Need information to have a lead!

May 29, 2017 05:34 AM
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Thomas J. Nelson, Realtor, CRS nailed this one!

May 29, 2017 04:58 AM