our listings are usually for 90-120 days..... if it's a high end home, we will list it for 6 months....

Whatever the market conditions are in any given area and whatever is negotiated.  In my market a 90 listing is all that is needed on most properties with the exception of ultra luxury homes. 

One size does not fit all.  This question has me worried about the service you're proposing to provide. This sounds like marketing dressed up a blog post.  

I do 90-120 days.  If it doesn't sell in that time, something needs to be changed... the price, the Seller, me, something.

Renewals 90-120 days.

 You should update your blog post about your service.

If they last too long then perhaps they need a new approach to selling them or more likely a new price.

We have IDX feeds on our websites - they are updated every few minutes and when a property is Closed or expires, it goes off of the site. Otherwise, we have no way of removing it from our websites - nor would we think of doing so. They're great SEO for buyers to our sites.

I believe you are referring to length of time to be listed on a website, not the actual length of listing agreement, correct?

if THAT is the case, with all availability of IDX to automagically update current status, I do not know who would be interested in manually listing and then extending if not sold to be listed on just another website. not for me anyway, better use of my time elsewhere.

We never past 6 months and normally 4 months. If it doesn't sell or if owners are not cooperative why waste the time?

In our market, we always try to get at least a 6 month listing. For renewals, as long as possible.  But this is always subject to negotiation with the seller.

Listing  duration is an agreement with the owner. I will not tolerate 2X local DOM as it is all dated listings gone not removed.

I just listed a lot fo a year.

Interesting question.  This may be a case of "it depends" that is based on local market conditions, discussed with your local association as well as a conversation between broker and seller.   

I would never use a website product where listings will "expire" because if you are not using IDX and just adding listings manually with let's say a blog page for each listing, when you delete the page- you will create broken links. It is very time consuming to search for all possible links to your exact listing page. 

We use IDX Broker on our websites and we also use Market Leader pages , both methods are fluid- meaning the updates are automated. So we don't have to "set" a number of days for any listing.  

If it is a blog post, I don't take those down. They can be edited in title for pending and sold or off the market, but I won't delete pages. 

I think for the biggest impact, new listings only for 5 days. Maybe throw in a few in areas that you like & do for another 5.

The attraction is always NEW.

It depends on the market and the type of home.  On luxury homes two years is not unreasonable. A

It really depends on the local market, and if priced apporpriately listings should not expire but sell! 3 months right now is a good time frame for listings in our area except for high end home which could be a year.

I list between 90 and 180 days.  I re-list any amount the seller will let me.

 In PA listing cannot exceed one year, nor can it have an automatic renewal clause.

Go with what the market dictates or possibly a bit longer and take a look at what amount of time it takes you to get a home SOLD

From 3 to 12 months depends of the property

Depending on your individual market is how long the listing is for.  My web site is fed from MLS, and then the listing expires, it comes off my site automatically.

It depends on the market conditions at the time. I don't know that you can use the same setting for all listings.

The information should be accurate. If the listing is sold, the status should be changed promptly. In our MLS( that spreads information to hundreds of other RE websites), if you do not change a status in 3 days, you are penalized. 

Very Interesting topic I must say!

We do residentials for six months, land for a year. 

One of the biggest drawbacks to zillow was that their data got outdated because agents did not update their listings to show sold/etc.  I think an expiration would be a good fix for this.  30 days is really too short for market times in most places, but short enough that it shouldn't be an issue for most agents to go and click renew.  What I'd expect to see is an email stating "Your listing is set to go inactive on our site in 7 days, click here to keep it active."   I'd stay away from terms like "Expire" because it has a completely different meaning in our world and would freak out agents.

I'm in the LA area.  Looking forward to an agent friendly site.

Until sold or expired. Exposure is the key!

The listing terms should relate to your local market conditions. In our market, a 90 day listing will cover most situations.

I don't understand why a listing can't last until it's sold.

My listings are on my website until they sell. Then they are moved to the "sold" section of my website. 

Jim Cheney nailed this one!

With some sites, you just have to manually mark them " Sold". Probably be done within 2 weeks. Length of listings depends on property and price range. Lots, < $500,000.00, > $500,000.00, will all have different expiration dates. 6 months are common around here for most listings. If a listing on your webite is Sold, and you continue to show it as Active for more than 2 weeks, it becomes bait and switch.

Praveen Mudwani - if you can get the 'facts' from MLS, that is what it should be.

Be as accurate as you can. I list for 6 months but suppose that is not an option.

For me I like 90 to 180 days, but for a web site, nothing worst than listings that say active that are pending or even sold. If the agent can manually list a home on a site, i like 30 days and make it be reneewed, but send a remonder

Good luck.