Nick Calabro, Lead Generation & Digital Marekting Training (Calaboration)

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Rainmaker
1,220,877
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

When I run facebook ads, it automatically makes instagram ads.  I don't see instagram as being an effective lead acquisition system.  The demographics and the common usages just aren't there.  Allow me to direct you to the image below that explains the uses of social networks using a common tasty adult beverage.

 

Dec 01, 2017 09:58 AM
Rainmaker
3,019,627
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I doubt it... I don't find social media the best place to generate leads... it's more about "street cred."

Dec 01, 2017 08:44 AM
Rainer
136,963
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

I have consistently posted listings and sales to Instagram for the past three years. While I believe it is a decent way to stay in touch with some friends and past customers, I did not receive nor do I expect any business from it. 

It is mostly other agents stalking me to see how great I am doing.  and Tbh I kinda like subtlety rubbing it in.

Dec 01, 2017 10:53 AM
Ambassador
2,348,319
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   I have an Instagram account, but haven't done anything with it.  Let me get over there and take another look.

Dec 01, 2017 08:14 AM
Rainmaker
2,938,577
Richard Weeks
Dallas, TX
REALTOR®, Broker

No.  I just use Instagram to let everyone know what I am having for lunch.

Dec 01, 2017 09:08 AM
Rainmaker
1,048,061
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I have been using Instagram for many years, I have never gotten a lead from it.

Dec 01, 2017 08:32 AM
Rainer
149,606
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

Absolutely. I have gotten at least one listing in the past year (client said as much) from Instagram, and anytime that I am out and about I hear "I see your postings on Instagram". Always "top of mind", and where my potential clients are.

 

I also market my open houses/new listings on it, both boosted and non-boosted, and I have had more than one visitor indicate when they signed in that they saw it on Instagram.

 

Plus, I enjoy it quite a bit! 

Dec 01, 2017 05:02 PM
Rainmaker
1,518,258
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

No, I can't possibly do another platform from what I have now.

Blah, blah blah on the underutilized stuff ....

Dec 01, 2017 10:55 AM
Ambassador
1,624,760
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I use it some to be noticed but as reinforcement only.

Dec 01, 2017 10:21 AM
Rainmaker
735,595
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

It's not on my priority list, but i do plan on getting around to it when I get time.

Dec 01, 2017 09:33 AM
Rainmaker
751,073
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

No plans in 2018 to gear up for using INstagram.

In 2017 I evaluated Instagram vs Pinterest and the 'search engine' of Pintrest won the  battle.  2018 will involve MORE Pintest engagement.

Dec 01, 2017 08:44 AM
Ambassador
3,235,343
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

OMG, I can't top Ryan Huggins - Thousand Oaks, CA's comment! I love it! 

Dec 01, 2017 11:07 PM
Rainmaker
531,037
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I would think doing a short Video, something with a soundtrack, would work  on IG. 

Dec 01, 2017 10:13 PM
Rainmaker
491,675
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Great idea, mixing it up with Facebook ads winner.

 
Dec 01, 2017 08:02 PM
Rainmaker
433,879
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

yes, not sure of expecting direct lead generation as asked but integrating into SM exposure.

Dec 01, 2017 07:09 PM
Rainer
2,770
Gregory Clark
Keller Williams Preferred Properties - Upper Marlboro, MD
Real Estate Agent serving Maryland clients.

I am leveraging my instagram to market to clients in the DC Metro area.

Dec 01, 2017 06:07 PM
Ambassador
3,982,263
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Not me. My systems are bringing in the leads and they are good ones.

Dec 01, 2017 05:56 PM
Rainmaker
1,417,410
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I haven't used this for marketing, in fact, I have an account but rarely log on. From your post it's obvious I could be missing stuff.

Dec 01, 2017 12:43 PM
Rainmaker
3,274,253
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

For whatever reason, Instagram is not on my radar.   

Dec 01, 2017 12:20 PM
Rainmaker
4,360,615
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick,

We market based on data like psychographics, not what is the latest, newest, flavor!

Dec 01, 2017 11:07 AM
Rainer
14,153
Fahlman Property Group
Realty ONE Group Preview - Marysville, WA
Real Estate Team Serving Snohomish County

I will have to look into the value it has. I'm not sure but I know there is value in it.

Dec 01, 2017 08:58 AM
Ambassador
4,115,086
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Will be using instagram, but will not be participating in any advertising.

 

Dec 01, 2017 08:38 AM
Rainmaker
4,913,821
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

no, I just signed up for Instagram....haven't addressed using it yet....

Dec 01, 2017 08:26 AM
Rainmaker
1,483,071
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Yes, IG is my favorite networks at the moment. I'd rather use IG than FB ads.

Dec 03, 2017 11:30 PM
Rainer
146,408
Dr. Karen Lewis, Broker 305-3231556
K1 Realty Group - Pembroke Pines, FL
Residential for Sellers and Buyers in S. Broward

I would love to..It's possible for me...I am actually pushing instagram a little more than fb now.  

Dec 02, 2017 06:14 AM
Rainmaker
2,288,160
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Yes, my team is already gearing up to utilize Instagram more often and effectively in 2018. Pinterest/YouTube will also see increased involvement from my posse! ;-)

Dec 02, 2017 06:12 AM
Rainmaker
4,796,627
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I haven't yet. Maybe.

Dec 02, 2017 05:45 AM
Ambassador
3,061,158
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I am planning out my strategies for 2018 right now so I can implement them by the end of this month. Have not thought of Instagram yet.....

Dec 01, 2017 03:04 PM
Rainmaker
2,959,935
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Not me, tracking leads i got zero from there. 

Dec 01, 2017 01:11 PM
Rainmaker
2,660,753
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Nope.  But, I have found Pinterest super helpful in driving traffic to my site...over 27,000 clicks/month now.

Dec 01, 2017 12:49 PM
Ambassador
2,855,489
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

nope, I keep it fun there.  My client base has never heard of instagram.  

Dec 01, 2017 12:13 PM
Rainmaker
5,313,542
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I have never used it for marketing.

Dec 01, 2017 11:28 AM
Rainmaker
2,773,771
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I am not. 

Dec 01, 2017 11:04 AM
Rainmaker
1,370,277
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Nick Calabro I have to go along with Nina Hollander on this one. Street cred and face-to-face networking beats social media marketing for leads.

Dec 01, 2017 10:56 AM
Rainmaker
3,206,288
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not in my plans for 2018 is my answer!

Dec 01, 2017 08:33 AM
Rainmaker
1,066,752
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty

Great answers are here. 

Sep 30, 2018 10:46 PM
Rainmaker
1,493,730
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Yes

Sep 30, 2018 10:46 PM
Rainmaker
1,004,283
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

I am just starting, I am managing 300+ likes per post, don't ask how, my secret. My goal is to be there for luxury home buyers and thats all. It's free does not take long and auto posts to FB, so that's an easy 2 for 1 for me!

Dec 04, 2017 06:27 AM
Rainmaker
540,438
Sean Casey
Patterson-Schwartz Real Estate - Newark, DE
Greenville, Hockessin, Newark & Bear Homes

Probably not. 

Dec 02, 2017 09:42 AM
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No

Dec 02, 2017 04:55 AM
Rainer
65,072
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

if you are using, Its important to use consistently 

Dec 02, 2017 03:00 AM
Rainmaker
3,050,725
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Not us

Dec 02, 2017 02:25 AM
Rainmaker
3,978,945
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

no

Dec 01, 2017 07:01 PM
Rainmaker
995,737
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

waiting for some successul blogs.......

Dec 01, 2017 12:01 PM
Rainmaker
4,041,863
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have an account, and some posts go there, but don't use it to generate leads.

Dec 05, 2017 01:45 PM
Rainmaker
3,106,078
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Not in my plan but maybe

 

Dec 04, 2017 10:10 AM
Rainmaker
560,520
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

No, I do not plan to market on Instagram or any other online platform.

Dec 02, 2017 07:09 AM