Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Prado Real Estate South)

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Rainmaker
4,315,185
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I have an IDX on my website.... they need to register to see it... I get notified.... 

Dec 14, 2017 03:24 PM
Ambassador
2,089,050
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 IDX.

     Anything too complicated, or requiring a phone number or email, will send them packing to Zillow or Realtor dot com.

 

Dec 14, 2017 05:02 PM
Ambassador
1,388,574
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I have IDX built in and do not require a log in.

Dec 14, 2017 03:31 PM
Rainmaker
815,001
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Call to action and landing pages are best with item of value for download. IDX is standard on most sites. No one is going to search the MLS on our sites theses days, they go to Zillow.

Dec 14, 2017 05:56 PM
Rainmaker
4,648,824
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

An IDX is mandatory to attract any interest.

Dec 14, 2017 04:54 PM
Rainmaker
630,051
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

My website works like Barbara Todaro...

Dec 14, 2017 04:48 PM
Rainmaker
3,773,237
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wanda,

A good IDX is plenty in my opinion.  A

Dec 14, 2017 04:32 PM
Rainmaker
94,529
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

Wanda Kubat-Nerdin - Wanda Can!  You really need to offer both. An IDX feed on your website allows casual visitors a place to search for property and opens the door to let them in. You can choose to have them register before searching, register only if they want to save their favorites or not register at all. I personally require registration only if they want to save properties. I think registration before searching only scares them off.

Using an MLS portal is great once you have made initial contact with the prospect and have an idea of what type of property they are looking for. I like it because it narrows down their searches and keeps them on task. Plus it makes it easier for me to keep track of what they are doing on the site.

Regardless of which way they access your site, you must make sure that it is mobile ready. They must be able to easily access it from their phone, tablet or computer. Remember you are competing with Zillow, Trulia and Redfin. You must make it easy for them to use your tools.

If your MLS offers HomeSnap take a look at that app. I am finding clients that like it very much.

Dec 14, 2017 03:57 PM
Rainmaker
2,683,576
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Seems two gurus like IDX, one requiring registration and one does not! Good luck!

Dec 14, 2017 03:50 PM
Rainmaker
528,281
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

I would keep it simple. Complicated sites will scare people away.

Dec 15, 2017 05:38 AM
Rainmaker
1,356,020
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

I've seen many sites when I did my research ( and I'm not an expert), and everyone is offering MLS search for free, the message appears from time to time to register, but it is not mandatory to. 

Dec 14, 2017 11:09 PM
Ambassador
3,718,234
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I use my IDX feed and search capabilities on my website so I can keep bringing them back there, time and time again and capture their interest and their business.

Dec 14, 2017 06:36 PM
Rainmaker
1,381,828
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Why did you word it as portal? Seems ancient speak.

Dec 14, 2017 04:23 PM
Rainmaker
653,130
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Seems like many people have their favorite place to search these days. Redfin, Zillow, Realtor, MRIShomes, listingbook, etc.

Dec 14, 2017 03:32 PM
Rainmaker
658,306
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

What does your portal/ IDX offer that the consumer does not already have and a something that the consumer actually cares about?

That is to be differentiated from what those selling these services tell us. Unless buyers and sellers in your area are asked, by you, you really won't know.

They DO want stuff. There are no less than five that easily identified. 

One would be newly listed (IDX is quicker) and accurate data pertaining to a specific school district. School districts often include multiple communities and towns.

I find when the benefit is clear, they will sign up without regret.

The over deliver with school ratings, activiites and your observations.

Dec 15, 2017 05:32 AM
Rainmaker
2,439,151
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I have IDX on my website. I have clients who use that and I also set up a portal for them from mls... sometimes just a small change in search criteria yields different results. And I can search with much greater specificity through my mls than you can on most IDX sites.

Dec 15, 2017 04:27 AM
Rainmaker
1,870,214
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Make sure the feed from your IDX is not all there is for your own listings. Lift the hood, add more images, branded video link, plat maps, floor plans and make what you offer more than RTZ... so the prospects without needing to provide name, rank, serial numbers to let them in to feast on your buffet of hot and ready any time real estate information. Blog channel, make it like a big box everything is in here for the come and get it buyers and sellers. Heading over to test drive your new site Wanda Kubat-Nerdin - Wanda Can! !

Dec 15, 2017 04:11 AM
Ambassador
3,438,827
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Both for different purposes as they progress on the scale of just looking to asking about a specific type of property.

 

Dec 14, 2017 08:13 PM
Rainmaker
4,306,177
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think it depends on the client and your business model.

Dec 15, 2017 06:11 AM
Rainmaker
2,962,208
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

We do both

Dec 15, 2017 05:50 AM
Ambassador
2,583,668
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I prefer the IDX because they can set it the way they want to - it's not just a set-it and forget-it search like most buyers get through the MLS portal.

Dec 14, 2017 09:03 PM
Rainmaker
860,951
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

IDX cost concern

Dec 14, 2017 08:59 PM
Rainmaker
3,619,348
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have an IDX set  up...

Dec 14, 2017 08:28 PM
Rainmaker
1,079,011
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

The portal I give through FlexMLS tracks which ones they like and such.  An IDX link doesn't do that.  For the website, IDX without registration (if done right) gives you a good SEO boost because Google can scan and note all the homes listed.

Dec 15, 2017 04:56 PM
Rainmaker
457,946
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I have been using IDX on my website, making it keyword responsive is important. It's a tough world competing with the Zillows out there, let alone your other realtors fighting for page one on Google.

 
Dec 15, 2017 01:37 PM
Rainmaker
930,682
Corinne Guest
Barrington Realty Company - Barrington, IL
The Choice of Professionals for Luxury Home Buying

Depends on who you are trying to attract. For buyers you want a site with heavy IDX presence, not just a simple search, to showcase what you offer. For sellers IDX needed as they often want to compre and see what competition is, also sold data if you can. Do not rely on IDX to bring leads as a stand alone product, site integration and content will make it work. I have one site that requires sign up, the other does not. The jury is out on which works best. I do not do email campaigns, those are long sailed away in ability to make a buyer or seller choose you. For sign ups I send a simple welcome email, ask me questions, I am here to help etc. One time hit. Make sure your website has conveniently placed forms to complete, a phone that rings when clicked on mobile or tablet, and the rules of max two clicks to get them where they want. Click funnels are critical to conversion. Stay away from portals, you're linking away from you and visitors may not return to you.

Dec 15, 2017 08:10 AM
Rainmaker
2,596,141
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I've built out my website with IDX and pay a monthly premium for the IDX. I've found however that the MLS portal is actually better, more effective and efficient for me.

If you can get your site to rank with IDX that may be a good reason to have it. If I were building  a new site today, I would not have IDX. 

Dec 15, 2017 07:36 AM
Rainmaker
1,328,632
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Wanda Kubat-Nerdin - Wanda Can! I would say an IDX where potential clients can take a look at properties. Every Doctor in my town has a portal and it is a real pain to logon and search them.

Dec 15, 2017 06:31 AM