Paul Weese, Steamboat Springs Broker and Outdoor Enthusiast (Colorado Group Realty)

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Rainmaker
4,318,333
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I mail 7,650 postcards offering a free market analysis every month to single family homes in the town of Franklin MA...

. 

this is a sample....

Jan 05, 2018 02:50 PM
Ambassador
2,587,178
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Barbara Todaro is the resident go-to marketing & postcard QUEEN in the Rain, Paul! Follow her guidance - she won't steer you wrong!

Jan 05, 2018 03:02 PM
Rainmaker
976,053
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Free Current Home Value Offers are usually effective.   Listen to advice from Barbara Todaro .  Marketing is her game.

Jan 05, 2018 03:02 PM
Rainmaker
294,921
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

In our market, just listed and just sold work as do fall back and spring forward for former clients. We also send college and football schedules to clients as an agent reminder. But market analysis are fabulous to let sellers know what their home may be worth.

Jan 05, 2018 03:05 PM
Ambassador
2,720,990
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I've been very successful with marketing my solds to get more listings.

Jan 05, 2018 03:00 PM
Ambassador
3,441,946
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I would defer to Barbara for this one.

Jan 05, 2018 09:05 PM
Rainmaker
3,448,941
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I think everyone is telling you listen to Barbara Todaro ..she is the marketing queen! Its all good..follow her.

Jan 05, 2018 05:51 PM
Rainmaker
1,161,012
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Whatever your topic consistency is important. Send one, then another, and another.  It's all about name recognition.  Good luck.

Jan 05, 2018 06:35 PM
Ambassador
2,713,977
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Paul Weese For any marketing advice, Barbara Todaro is our resident guru...a brilliant one and always willing to share.

Jan 05, 2018 03:57 PM
Ambassador
1,391,176
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Prety much zero. Sorry for my cynicism.

Jan 05, 2018 03:11 PM
Rainmaker
670,024
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Just Listed, Just Sold; Sold in One Week; Sold Above Asking and so on, in your farm area.

Jan 06, 2018 01:15 PM
Rainmaker
2,686,563
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Barbara Todaro is the direct mail marketing guru!

Jan 06, 2018 06:23 AM
Rainmaker
1,383,498
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

humorous ones work the best. 

Solds also work the best. I know you want ideas but why should I share? I'm going to use my creative genius to get more listings.

Jan 06, 2018 05:20 AM
Rainmaker
634,685
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

It's all in the message Paul Weese 

Jan 06, 2018 05:18 AM
Rainmaker
2,442,083
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't do generic "mailers." Only just listed, just sold, in past years to expireds (not enough of them today to bother).

Jan 06, 2018 04:41 AM
Rainmaker
2,962,528
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Carol Williams nailed this one!

Jan 06, 2018 03:15 AM
Rainmaker
415,598
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I'd use a large; non-standard-size Postcard that stands out in the mail. I'd consider using a bright background color that sticks out too!

Jan 05, 2018 11:13 PM
Ambassador
4,067,799
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Paul Weese - the best bet is, talk to Barbara Todaro ....

Jan 05, 2018 07:29 PM
Rainmaker
3,622,367
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have never had much success

Jan 05, 2018 05:44 PM
Rainmaker
4,652,348
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Follow the blogs by Barbara Todaro for the advice you need.

Jan 05, 2018 04:22 PM
Rainmaker
730,443
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Paul, we have had good results with monthly mailings from Sendsations.com.

We mail out about 220 per month to our past clients, and the results have been very good of keeping our name before them.  It is also wise to divide the mailing list to get extra touches out there on special occasions like home purchase anniversary or birthdays.

We also mail out tear off mail calendars and we had a contact call within five hours of receiving it and ended up listing and selling his home.

Pick a mailing that has value.  We use "green" tips and they have been very well received.  

You have to stay with it and follow up with personal contacts via phone, personal note, text, or emails.

Good luck!

Jan 05, 2018 03:53 PM
Ambassador
3,721,764
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I like to send just sold cards giving days on market and true market figures. That gets me calls.

Jan 05, 2018 03:31 PM
Rainmaker
3,777,258
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul,

I think what works in one market may not in another. We live in a resort town, and our clients have a different take on sending postcards.  However, Santa Barbara is different from Colorado.   Wishing you great success.

Jan 05, 2018 03:09 PM
Rainmaker
3,565,402
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I would say Barbara Todaro would be the one with the best answer.

Jan 08, 2018 05:54 PM
Rainmaker
411,646
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

Consistency is the key. An appraiser, back when we could choose the appraiser, kept sending me small yellow postcards. After about 6 of them I finally looked it over good and gave him a call. We did a lot of business with him. 

Jan 08, 2018 05:16 PM
Rainmaker
1,356,541
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Sales in the area, some useful information. Those "happy holidays'' kind usually end up in trash. 

Jan 06, 2018 10:44 AM
Rainmaker
1,080,227
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Barbara is the Queen of postcards.  Listen to what she has to say.

Jan 06, 2018 09:30 AM
Rainmaker
2,597,172
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

All markets are different.  What works in Arizona may not work in a Colorado resort ... you wan to market to YOUR audience. 

Jan 06, 2018 08:43 AM
Ambassador
2,092,245
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Trade size. 

   Large print.

  Monthly.

Jan 06, 2018 06:31 AM
Rainmaker
1,328,832
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Paul Weese I used to do letters when I did residential real estate. I received a call from a seller who kept one of my letters for over a year to list their home.

Jan 06, 2018 06:24 AM
Rainmaker
659,061
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

As you have read, Barbara suggests you do not need a series of  post card messages. Stick with FREE MARKET ANALYSIS.  Sometimes we over-think, over complicate things.

If you feel the need to make it more complicated, perhaps to create some delineation, I have maintained the same headline but added one aspect of an evaluation that may resonate with the homeowner.

For example, 'What is that old kitchen going to cost you?" They go online to do their evaluation....and MISSION ACCOMPLISHED.

 

 

Jan 06, 2018 05:57 AM
Rainmaker
4,310,631
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I haven't sent any in a while.

Jan 06, 2018 05:27 AM
Rainmaker
1,715,003
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

For your call to action - Offer a FREE National Value Update via the RPR Reports .

Jan 06, 2018 05:07 AM
Rainmaker
869,236
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Our most effective have been simple, single message, standard size black & white postcards. If you're only doing 8 mailings don't expect much.

Jan 06, 2018 04:45 AM
Rainmaker
4,050,373
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck.

Jan 06, 2018 04:21 AM
Rainmaker
2,484,426
Richard Weeks
Dallas, TX
REALTOR®, Broker

I have a buyer for your property

Jan 05, 2018 05:43 PM
Rainmaker
861,701
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

just sold and you are the neighborhood specialist.

Jan 05, 2018 03:58 PM
Rainmaker
2,280,475
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What drives anything to the consumer is the answer to what the consumer is always thinking i.e. "whats in it for me"...Address that. 

Jan 05, 2018 03:28 PM