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PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent


Great question. Many of the agents we work with take advantage of social media and its many empowering facets (it's kind of a goldmine and hard to deny the vast benefits of it - especially Facebook).

We’ve also written a few blog posts concerning social media, specifically, that you (and others) might find helpful:
5 Best Ways To Connect With Homebuyers & Sellers On Facebook
Can Facebook Ads Increase Listings & Leads? You Bet!
5 Social Media Tips You Probably Aren't Implementing But Should

Hope you're having a terrific week!
- Tim

Jan 10, 2018 05:25 PM
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't generate leads via Facebook... don't really expect to on the whole. Most of my business is repeat and referral business from past clients. I'm on social media for the "street cred."

Jan 11, 2018 03:38 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Lanre! I use FB but, not the way Anita Clark does! She's a good one to consult about marketing on FB. Good luck in whatever you decide to do!

Jan 10, 2018 09:31 PM
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

I have used Facebook consistently for almost four years posting all listings, sales and other pertinent local real estate information. In addition, I had company boosting posts and placing ads that linked to my site. I contracted this firm for about a year and spent approximently $350 per month with a reach of about 15k targeted home owners. I did get a few hundred seller valuations of which I am still prospecting. However, I cannot attribute any NEW business from the Fb marketing. 

While I do believe that Fb is great for staying in front of friends, family and past clients, I do not believe that you should invest a significant amount of marketing dollars for new business. At least not at this time. 

Fb marketing may boost your posts and can certainly boost your ego but it will probably not boost your bank account.

Jan 10, 2018 07:22 PM
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

It gets me inquiries and opens discussions. Haven't sold house yet as a result.

Jan 10, 2018 06:23 PM
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 The expert is Anita Clark 

  Visit her Group, Facebook Fridays 


Jan 11, 2018 09:01 AM
Corinne Guest
Barrington Realty Company - Barrington, IL
The Choice of Professionals for Luxury Home Buying

I only use it as a supportive measure, Instagram is showing better signs of engagement, but my leads come from my websites, always have always will.

Jan 11, 2018 05:22 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I consider FB one of my main pillars.  I've been using it for 5+ years now and am absolutely confident in it's ability to keep me top of mind.  I can assure you that people are watching even if they don't like or comment.  It works!  Check out my page here!

Jan 11, 2018 05:19 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

My leads come from my website Lanre-"THE REAL ESTATE FARMER" Folayan 

Jan 11, 2018 04:36 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We have been doing well with Boosting our Listings to WELL DEFINED target audiences on FB

Jan 11, 2018 04:09 AM
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

I've been using Facebook "live" to stream video of my Sunday radio show. You can only do it with your "business page". I then BOOST the posted video. I try also to generate "eyes" and/or "ears" for my show by boosting pre-show guests or subjects. I've the #1 ranked hour on the station! 

Jan 10, 2018 06:19 PM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality

Nope not me 

I hope you are having a great year so far and nothing too harsh for your winter :-)

Jan 17, 2018 02:54 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Part of the marketing mix, driving people toward my pages and my phone.

Jan 14, 2018 09:10 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Ever sign I got hack on facebook, I stay off most of it.


Jan 13, 2018 11:40 AM
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I use FB, but cannot say I have garnered business from it.

Jan 13, 2018 05:52 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have had some success.  I've been using it for a while.

Jan 12, 2018 05:52 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Not tried that, yet Lanre-"THE REAL ESTATE FARMER" Folayan.

Jan 11, 2018 08:16 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've used it off and on over the last year or so, with a couple different types of ads.  I had moderate success with it in terms of responses and traffic generated to my site, but none of the generated leads were what I would call an active or hot lead (defined as ready to list & move within 3 months, 6 tops).  It's my policy to not pursue the 6+ month leads, or as I call them "cold leads."

Jan 11, 2018 07:26 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

All the agents under me have stopped Face Book as it did nothing for them

Jan 11, 2018 04:27 PM
Geovanni Este
Berkshire Hathaway Home Services - Tampa, FL

I am new to the industry and I am now setting up my business page. I will be asking friend and relatives to like to help boast traffic.

Jan 11, 2018 03:25 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

We use Facebook and Social Media in general for brand awareness, to post listings and open houses, and do run ads there pointing back to our website where we do have lead generation.  Facebook is the primary referring site for our website.

Jan 11, 2018 02:38 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


I have been using FB as a lead source for appr 4 years.

Although I have a FB presence and share my AR blogs on FB, these have not been lead generators but are validation points.

The leads come via FB ads in combintion with 'inbound' marketing strategies. 

Jan 11, 2018 02:06 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

For me Facebook on my personal page is a great way for me to remond those who i know what i do. Yes, many forget when they get the real estate bug.  I post my AR blogs on my business and personal pages. It has been working great. I do not pay the extra fees they want to promote my posts

Jan 11, 2018 01:21 PM
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I do not use FB for lead gen.  I wish you all the best Lanre-"THE REAL ESTATE FARMER" Folayan 

Jan 11, 2018 11:00 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Follow the blog posts of Anita Clark

Jan 11, 2018 07:44 AM
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I think the exposure on facebook complements the other sources that I use....

Jan 11, 2018 06:59 AM
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

We are not

Jan 11, 2018 05:00 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


Jan 11, 2018 04:12 AM
Nick DeMers
Caron's Gateway Real Estate - Lancaster, NH
Your Dreams My Mission

I'm a new agent, but I've started immediately with a business Facebook account.  For me it's both a promotional tool, but probably more importantly it's an value add tool.  I'm spending more time providing value add content to position myself as a digital mayor of my town and ready with a wealth of information for potential buyers and sellers.  I'm three or four weeks into the campain.  It'll take time to build it up, but I see it as a must have tool for future success.  

Jan 10, 2018 07:04 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

It's not my main lead generating source just a supplement. 

Jan 10, 2018 06:43 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It doesn't fit my business model but if I were a neighborhood oriented agent I thinkl that works well. It should be benficial to people not just listings.

Jan 10, 2018 06:34 PM