Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
679,869
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

6. Throw back a bottle of Don Julio of course!

Jan 19, 2018 12:42 PM
Rainmaker
53,655
Jordan Ayan
The Lifestyle Collection - Scottsdale, AZ
Luxury Market Expert, CLHMS,Million Dollar Guild

First of all - congratulations!  Writing a book takes real discipline.  I have written four, two published by traditional publishers, two self-published (one only electronically).  All on other subjects before I was involved in real estate.  The simple answer to your question is yes.  Books have been the most effective marketing tool I have ever had.  It is also an amazing business card.  You are an instant authority on your topic before you open your mouth or someone cracks a page.  

 

When mine were new (first one published in 97), I always had copies with me and gave them out like candy.  I spent quite a bit of time on the paid speaking circuit when the first one was published and often the companies hiring me would purchase and give them to all the meeting participants.  

Look at your book as a Swiss Army Knife, it can do many things in many different ways.  I would definitely offer it for sale on Amazon.  Adds to the credibility and people will buy it.

If it is in printed form, but not distributed, you can still try to get it into stores.  Airport bookstores are one of the best.  One of my friends who wrote a book did what he called "reverse shoplifting."  He would go into a store that did not carry his book and put several on a shelf in the appropriate location.  Eventually, someone would buy one, and it would be scanned into the bookstore's system, which in the larger chains would generate an order.

I applaud your work and wish you the best.  If I can answer any questions related to the publishing world, happy to help.

 

Jan 19, 2018 06:24 PM
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

410 pages of real estate? I would pare it down at least by 1/2, put it on Amazon and give away copies as a 'hook.'

Then, publish the other half - rinse & repeat!

Jan 19, 2018 06:13 PM
Rainmaker
4,866,130
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

who the hell wants to write a real estate book!!!

Jan 19, 2018 01:41 PM
Rainmaker
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Put it on ebay, everything sells there then do a specking tour and charge lots of money and sell more books.

 

Jan 19, 2018 01:29 PM
Rainmaker
1,816,801
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

#2 , 90% of agents are searching and will pay for the Magic Pill

Jan 20, 2018 06:02 AM
Rainmaker
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Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

Writing a book, be it about real estate or any other topic is a real accomplishment and takes dedication and diligence. I have been working on my own novel for several years and still not finished. So congratulations are in order and I wish you great success 

Jan 19, 2018 09:44 PM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

2, 3, and 4

Jan 19, 2018 05:03 PM
Rainmaker
1,402,295
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Wow. Well, the first thing I'd do after finishing a 410 page book would be to celebrate.

Then I'd do whatever it was I was thinking I'd do when I finished, because you can bet if I wrote a 410 page book, I thought many times, "Why am I doing this? What will I do when I'm done?"

Not being in that position though, I have to guess. I think I would probably both put it on the market for consumer sales (but wouldn't expect a lot of $$$ to come from this) and possibly use it as a "hook" and/or as a course resource. Or maybe start my own brokerage because hell, if I know enough to write 400+ pages, I know enough to run my own company... 

Jan 19, 2018 04:38 PM
Rainmaker
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Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

# 1 and #3.  Never #5 because I do not believe they care ... they only care about production/sales volume. 

Mostly I would use it as a hook. 

And I would most definitely fly to AZ to meet-up with Candice A. Donofrio and throw back with someone who knows how to celebrate!

Jan 19, 2018 04:35 PM
Rainmaker
982,279
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

There are plenty of writers out there. The trick is to get published and sell a few then you can flap your wings toward any dirction you wish. 

Jan 19, 2018 04:29 PM
Ambassador
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Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    2 and 3

Jan 19, 2018 03:41 PM
Rainmaker
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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

As an author I write for a purpose...People who go for their PHD's write to support their expertise. Your numbers 1 & 2 don't translate well in the real world. #3 is an expensive endeavor.  #4 takes work & connections. #5 don't need to support to argue with Broker and #6...examine yourself (motives)

Jan 19, 2018 03:39 PM
Ambassador
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Number 4 and definitely not Number 3. If you don't value it enough to expect a fee, most everyone else won't either.

Jan 19, 2018 03:20 PM
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would not write a book like this.

Jan 19, 2018 01:43 PM
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Annette,

We get gigs without books!

So many of these books have little to no substance, and you can easily push them up to best seller status by have rave reviews from"friends" on Amazon, and buying a couple of 1000 of them...I cannot tell you how many real estate personnel have asked Ron and I to give them positive reviews without reading the books...and no we did not read or review.  LOL

Jan 19, 2018 01:14 PM
Rainmaker
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Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Anything that made me money after that effort!

Jan 19, 2018 01:13 PM
Rainmaker
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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Publish & sell on Ebay, Amazon

Use book for speaking gigs & to force people to buy more books.

Course resource is good

Jan 19, 2018 01:01 PM
Rainmaker
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Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

None of the above... would never write a 410 page book... there's already plenty of information out there and don't like being redundant.

Jan 19, 2018 12:33 PM
Rainmaker
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Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I pass, thank you...

Jan 20, 2018 07:46 AM
Ambassador
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

All of the above. Also use it - or excerpts - at appointments with customers. 

Jan 20, 2018 05:02 AM
Rainmaker
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Most likely for my own knowledge and the ability to teach others!

Jan 19, 2018 06:52 PM
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Not thought of it.

Jan 19, 2018 03:52 PM
Rainmaker
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Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Best of luck, Annette Lawrence , Palm Harbor, FL 727-420-4041 

Jan 19, 2018 03:31 PM
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

All above. You have to promote it in any possible way you can. 

Jan 19, 2018 03:01 PM
Rainmaker
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Jay McHugh
SendOutCards-Appreciation Marketing Expert - Boston, MA
YOUR SendOutCard Mentor

Congrats.....more to follow...

Jan 19, 2018 01:25 PM
Rainmaker
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Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

One of my lenders wrote a book about first time home buying and how it empowers people.  He gives it out at speaking engagements and I assume sells it too.

By the numbers...

  1. Yes, just don't expect to get on the NYT best seller list.
  2. It's possible.  More likely for local shows than good morning America.
  3. Definitely doable.
  4. Can be done, but we always sneered when the teacher wrote the book in class, thought it was one more way for them to make $$ off of us.
  5. Just because you wrote a book doesn't make you an authority (I can write a book on how God likes to eat his cheese, doesn't mean I'm the Pope).  I don't see it as a negotiating tool and there are vendors out there who have pre-canned 100+ page real estate books that you can slap your name on.
Jan 20, 2018 09:21 AM
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I will never write a book.

Jan 20, 2018 05:55 AM
Rainmaker
1,273,342
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

410 pages is way too dense for the average consumer, in my humble opinion. It makes a great resource for a training class, though.

Jan 20, 2018 05:22 AM
Rainmaker
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Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Door #3

Jan 20, 2018 04:39 AM
Ambassador
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 #3 for me.

Jan 19, 2018 10:30 PM
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I would have written the book on fishing!

Jan 19, 2018 08:42 PM
Ambassador
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

All of the ideas have merit.

Jan 19, 2018 04:47 PM
Rainmaker
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Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Probably all but number 2 for me but I might have to ponder longer

Jan 23, 2018 06:14 PM
Rainmaker
724,099
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

It's probably dated by now...

Jan 20, 2018 09:56 AM
Rainmaker
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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Annette Lawrence , Palm Harbor, FL 727-420-4041 Publish the book to establish yourself as a published author. It will lend some credibility to speaking engagements, etc.

Jan 20, 2018 06:37 AM