Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners)

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Rainmaker
609,483
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Facebook certainly works for me! Not sure it would work in New York City but in a small community with only a weekly newspaper & no local TV or news.... Facebook plays a role in News and events and whats going on... we advertise our listings and they are seen, discussed and bought because they are seen on Facebook 

I have never paid for Google.

Aug 02, 2018 12:04 AM
Ambassador
1,597,533
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I stayed with Google over Facebook becasue of selling investment. If I was a more geographic farmer I might do Facebook. I stopped Google ads about 4 years ago.

Aug 02, 2018 04:52 AM
Rainmaker
546,559
Peter Mohylsky, SoWal Is HOME.
Gulf Place @ 30A - Santa Rosa Beach, FL
Let me help you find your path to the beach.

What is your metric for ROI?  Qualified lead to take to the closing table on the buyers side?  Seller leads?  What is the goal and what is your strategy to get there?

Aug 02, 2018 04:30 AM
Ambassador
3,152,280
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I would have to say organic Google is best for my ROI.

So, Google ads would only be icing on the cake, I would assume.

Aug 02, 2018 07:15 AM
Rainmaker
1,497,000
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

FB, drill down target with your business account.

Aug 02, 2018 04:55 AM
Rainmaker
2,857,743
Richard Weeks
Dallas, TX
REALTOR®, Broker

Neither

Aug 02, 2018 04:35 AM
Rainmaker
100,596
Denise Copeland
Mirsky Realty Group - Palm Beach Gardens, FL
Jupiter Abacoa Sales & Beach Front Luxury Homes

Facebook hands down!

Aug 02, 2018 02:06 AM
Rainmaker
998,228
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

No clue

Aug 02, 2018 06:36 AM
Rainmaker
3,215,974
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

No idea.

Aug 02, 2018 05:28 AM
Rainmaker
2,926,756
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I do not like either. I prefer a consumer ready, willing and able to buy or sell to be a successful lead. Working my referalls lead to to more. It can be a waste of money fishing for massive leads that take massive time to go through, contact and in the end just lead to a thinner wallet. 

Aug 02, 2018 05:20 AM
Rainmaker
4,833,976
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Anita Clark and Katerina Gasset for those opinions.... authorities....

Aug 02, 2018 05:14 AM
Rainmaker
2,940,590
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What Peter Mohylsky said. The two sites most likely offer distinct advantages depending on what your objective is.

Aug 02, 2018 05:11 AM
Rainmaker
737,811
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Proper FB ads have the shortest time to closing. Working with a licensed FB affiliate yields the best results.

Google ad are best for list building and filling the pipeline. These are way up-stream. Best results are achieved when the advertising understands the process in which 'interneters' make decisions.

FB and Adwords become more equal when the marketing message announces REBATES. However, the Adwords creates an environment that compels the marketer to have in place the bandwidth to respond and sort a large number of inquires.

The delima: 1000 leads of which 5 are valid or 100 leads in which 5 are valid.

Aug 02, 2018 05:08 AM
Ambassador
2,341,439
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Parked and reading.

Aug 02, 2018 04:48 AM
Ambassador
2,662,379
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

You will get good ROI on both. Each of the platforms is for different goals and focuses. 

When you do google ads- you get a great boost of SEO for your pages you send the link and traffic to. Google also does some decent retargeting. 

The leads are going to be either very cold or very warm on Google ads. I have a client who was spending $3,000 per month on google adwords and he was doing about 12 million a year in business from his hot list. 

I changed his targets and I coached him to reduce his ads to $1,800 per month, increase the price range because he was attracting too many people who wanted to buy a 100K condo for 25K. Hehehe... so we changed the target, the avatar, the geo targets, etc. 

Once we did that within 6 months he had sold over 22 million - doubled his business but cut his ad spend in half. But he WORKED his leads! 

He is great at relationship building! 

Facebook - everyone should do ads on FB. It is a no brainer! 

I love what Gary V says about it: 

Aug 03, 2018 11:33 AM
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

My experiences are only with FB ads and the results have been very good.

Aug 02, 2018 02:27 PM
Rainmaker
687,772
Richard Bazinet /MBA, CRS, ABR
WestUSA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Reading, not parked.

Aug 02, 2018 06:35 AM
Rainmaker
1,272,597
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I think there's more to ROI than simply placement. A fantastic and compelling ad on one medium is going to do better than a poorly done ad on the other.

Aug 02, 2018 06:01 AM
Rainmaker
3,048,869
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Door #2

Aug 02, 2018 05:33 AM
Rainmaker
3,134,682
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No experience with any of these mediums for advertising.

Aug 02, 2018 05:26 AM
Rainmaker
4,003,361
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do Google for my money.

Aug 05, 2018 01:51 PM
Rainmaker
1,410,163
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Organic Goodle 

Aug 04, 2018 07:58 PM
Rainer
197,915
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Boosted articles (ads) on FaceBook for me... 

Aug 03, 2018 07:13 AM
Ambassador
3,898,578
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Haven't done any Google ads so can't say. Sounds like some testing is in the works...not doubt it varies by market, type of ad, etc.

Aug 02, 2018 09:44 PM
Ambassador
4,009,297
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

My adblockers seem to block all but the "sponsored" posts on fb.

Aug 02, 2018 08:39 PM
Rainmaker
532,788
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

Facebook since I've never use Google.  How does google ads work?

Aug 02, 2018 04:21 PM
Rainmaker
1,813,790
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

My best guess FB 

Aug 02, 2018 03:34 PM
Rainmaker
378,091
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Facebook is much cheaper than Google in our market. Both are effective. 

Aug 02, 2018 11:20 AM
Rainmaker
488,764
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Just closed one off Facebook.

Aug 02, 2018 09:47 AM
Rainmaker
5,223,215
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I do not know.

Aug 02, 2018 09:40 AM
Rainmaker
1,204,273
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I have not run google ads, but I have run facebook lead gen ads.  I'll usually pick up 3-5 warm leads in a week's time span.  I just run leads trying to sell my listings.  I could probably convert one or two of those warm leads into clients, but that's not my focus.

Aug 02, 2018 09:17 AM
Rainmaker
58,782
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Google Adwords

Aug 02, 2018 08:14 AM
Rainmaker
2,755,635
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

We all want the best ROI - right. 

I do not ads on FB or G.  At least not yet.  I wish you all the best with your efforts with ads. 

Aug 02, 2018 08:06 AM
Rainmaker
904,296
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I'm literally doing a comparison test with my latest listing now.

So far it's Google.

Aug 02, 2018 07:19 AM
Rainmaker
4,431,606
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no idea

Aug 02, 2018 07:19 AM
Rainmaker
4,278,651
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

No idea.

Aug 02, 2018 06:48 AM
Rainmaker
4,796,409
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't know.

Aug 02, 2018 06:14 AM