Spam prevention
Rainmaker
3,040,525
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

For me as a recipient, it depends.  A random post card or envelope is likely to be tossed. One on higher quality stock or with a time-appropriate message may get read and even remembered before tossing. A personalized letter is mostly seen,  by me, as too desperate unless the addressor is known to me. I imagine the answer will vary by different factors. 

Dec 05, 2018 07:28 AM
Ambassador
2,275,935
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Trade-sized postcard, large print.

 Or, handwritten address on a white envelope, with a first class mail commemorative stamp on it. 

Dec 05, 2018 07:55 AM
Rainmaker
2,688,731
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

It really depends Will on what is being sent ... the message, the reader's need/interest in the offering, etc. 

Dec 05, 2018 07:39 AM
Rainmaker
2,670,250
Richard Weeks
Dallas, TX
REALTOR®, Broker

Post card

Dec 05, 2018 07:44 AM
Rainmaker
694,392
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Post cards have better chance of getting a glance before throwing them in recycle bin.

Dec 05, 2018 07:31 AM
Ambassador
1,504,470
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

it depends on what you are doping it for. I do handwritten thank you noteds every day and that is something for an envelope.

Dec 05, 2018 07:17 AM
Ambassador
2,880,836
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Although I love a good letter, we have short attention spans these days - I'd have to say post cards, Will!

Dec 05, 2018 07:16 AM
Ambassador
3,775,520
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Depends on the quality, as Ron and Alexandra Seigel stressed!

Dec 05, 2018 07:15 AM
Rainmaker
2,925,105
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

It depends. Usually a postcard gets a cursory look before hitting the circular file

Dec 05, 2018 07:14 AM
Rainmaker
4,033,848
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will,

I throw away postcards printed on junk paper, and those letters that comes from a mass mailing without reading the first and opening the second.  If it is well done, I pay attention...I happen to hate CHEAP, because, there are so many ways to do something ELEGANTLY that does not require lots of money. A

Dec 05, 2018 07:07 AM
Rainmaker
1,412,046
Bob "RealMan" Timm
Tivoli Custom Homes - Minot, ND
Bob Timm, Project Coordinator for Tivoli Homes

In my case it all depends on the return address on the envelope Will Hamm . I'm going to glance at a postcard but as we just witnessed with the huge onslaught of political postcards many only get a very brief glance.

Dec 05, 2018 07:04 AM
Ambassador
3,717,027
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

A post card is more likely to get read, and much less expensive.

Dec 05, 2018 07:25 AM
Rainmaker
587,503
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

It is advertising that you are talking about. A quick glance will determine my next action. In the recycling or a more thorough review. Both often get discarded before being read. Some get my attention.

Dec 05, 2018 07:25 AM
Rainmaker
1,448,245
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Will .... you know the answer to this so ????

They will read the post card as it is easier.

Dec 05, 2018 10:00 AM
Rainmaker
2,706,197
Nina Hollander
Coldwell Banker Residential Brokerage | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Depends what the purpose of the mailing is.

Dec 05, 2018 09:15 AM
Rainmaker
4,301,431
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I often do not open envelopes from agents 

Dec 05, 2018 09:12 AM
Rainmaker
1,153,415
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It's hard NOT to read a post card, since the message is out in the open.  Envelopes from unknown people get trashed.

Dec 05, 2018 09:10 AM
Rainer
209,312
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

Another vote for a post card. I generally rip and toss junk mail. I toss the post card but generally look at both sides of it since I don't have to take the time to open it. 

Dec 05, 2018 08:55 AM
Rainmaker
3,816,789
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

It depends.

Dec 09, 2018 08:32 AM
Rainmaker
2,218,909
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I think they would be more likely to read a flashy postcard, unless the envelope is made to look like something personal, rather than an advertisement.

Dec 07, 2018 11:23 AM
Rainmaker
3,844,722
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I for one throw both away without taking a second look

Dec 06, 2018 06:42 PM
Rainmaker
4,617,370
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think it depends on the presentation.

Dec 06, 2018 06:33 AM
Rainmaker
1,289,231
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

As a recipient, I almost always read the front and back of a postcard. Some envelopes just get ripped up and thrown away without being read (depends on the sender), and if I take out a letter from an envelope, I'll glance through it but won't read the entire thing unless it's very interesting. Which is rare.

Dec 06, 2018 03:21 AM
Rainmaker
2,640,417
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Hands down, people will open an envelope.

Dec 06, 2018 02:36 AM
Rainmaker
1,434,089
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Depends on your presentation.

Dec 05, 2018 11:19 PM
Rainer
103,599
Anthony Kirlew
Keller Williams Realty East Valley - Gilbert, AZ
Helping You Make Fiscally Sound Choices

More people will definately read the postcard, starting with the company that creates it, all of the people in the mail delivery process and of course the end recipient will have not choice but to see some portion of it even if they choose to not read it all.

Dec 05, 2018 10:14 PM
Rainmaker
4,945,093
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Send a hand written note in an envelope.

Dec 05, 2018 05:15 PM
Rainmaker
345,905
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Post cards always get glanced at, but a hand written envelope - I always open those!

Dec 05, 2018 04:35 PM
Rainmaker
2,351,665
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Postcard that serves a purpose calls to me. The other stuff is old world

Dec 05, 2018 01:56 PM
Rainmaker
909,253
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

I really think post cards.

Dec 05, 2018 01:02 PM
Rainmaker
925,872
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

A hand written envelope gets more attention although once the sender's information becomes known the jig is up and postcards rule once again. You need to find the sweet spot of frequency and offer something for best results.

Dec 05, 2018 12:12 PM
Rainmaker
1,327,208
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Post cards

Dec 05, 2018 12:10 PM
Rainmaker
485,549
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Will ~ I use postcards whenever possible since they can see the message and I know I recycle many a letter addressed to our household without ever opening them.

Dec 05, 2018 11:31 AM
Rainmaker
698,209
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If the 'Sender Address" has no authority, then the Hook on the post card will prove more effective.

EXCEPTION: if the envelop is invitation size, it will be opened and read.

Dec 05, 2018 11:28 AM
Rainer
120,902
Byron K . Jones
Keller Williams - Exton - Coatesville, PA
List Today - Sold Tomorrow!

Post Card, when i receive a letter i look at the post mark 1st....1st class possible opening....standard immediate trash

Dec 05, 2018 11:12 AM
Rainmaker
37,713
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Agree with Michael Jacobs

Dec 05, 2018 10:14 AM
Rainmaker
4,589,233
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

a postcard, if there's a graphic that MAKES then hesitate for a moment and glance at it... it works for us...Tammy picked up another listing yesterday.... 

Dec 05, 2018 10:08 AM
Rainmaker
148,229
Erika Rae Albert, Austin Real Estate Expert
E*Rae Real Estate Group- Powered by eXp Realty LLC - Austin, TX
Exceeding Expectations in Every Transaction

I think the envelope, but make sure it has a hand written address and maybe a colorful envelope.

Dec 05, 2018 09:37 AM