Ellen Lorch, Realtor®, Paralegal (Berkshire Hathaway HomeServices Fox Roach REALTORS)

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Rainmaker
3,083,979
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Each market is different. So are listing strategies. It's not a question of good,bad or any alternative words. Good luck.

Dec 12, 2018 06:52 PM
Ambassador
2,316,745
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   In my market, Thursday and Friday are great days.  So many Buyers here are looking over the weekend, especially at this time of year when it gets dark at 5:30 or 6:00PM.   Plenty of time to advertise "Open House" on the internet, plus it shows up as "new listing" on the MLS hot sheet either Friday or Saturday.

Dec 12, 2018 07:10 PM
Ambassador
2,954,581
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thursday would be better but, when you list, make the announcement for the Open House WITH the listing.

The first DOM gets more online views than any other time and in Charlotte, that's Thursdays, Fridays, Saturdays (in that order).

Good Luck!

Dec 12, 2018 08:00 PM
Rainmaker
705,092
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

The first 14 days is golden and it didn't matter much what day it began, was my rule of thumb in thinking. If the listing started after certain Open House deadlines, no worries, just a little more time to percolate on the MLS, and that in itself could be a positive for your Open House weekend the following week.

The start of the DOM doesn't need to be the same date as the listing agreement as well.

Dec 12, 2018 07:14 PM
Rainmaker
1,392,487
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

I'd start ASAP.

Dec 12, 2018 07:26 PM
Ambassador
2,110,645
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Any time is the right time to get paperwork signed. You can still do an impromptu open house on the weekend to get feet through the door. Send out a mass email on the MLS, pass out flyers to the neighborhood and invite them all! Plan a more detailed one the following week. 

Dec 12, 2018 06:39 PM
Rainmaker
639,829
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

It's a good question and I haven't read any of the other answers but when I sign a listing contract I have a 'no later than' day for marketing to begin written into the agreement. Depending on what I need to do it could be a few days, a week, a couple of weeks later. If I need to order special signs, special photography, if there are holidays to work around etc. I would prefer to hit the ground running but with a full collateral package to offer. In your example with an open house, there might be even more lag time to allow for proper advertising. Having said all this, it depends on the market.

Dec 13, 2018 05:07 AM
Ambassador
3,786,360
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Any day is a good day to sign a listing agreement.

Dec 12, 2018 10:16 PM
Rainmaker
230,462
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

I like putting listing in MLS on a Monday night Tuesday morning. Most agents are in for sales meetings in our area Tuesday / Wednesday and more eyes will be on the new listing hot sheet in MLS. Or go the coming soon route if you have that status.

Dec 12, 2018 06:49 PM
Rainmaker
2,710,354
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

It depends on the market.  It would not be bad in my market to go live on the MLS Thurs evening or early Friday morning and host opens on the weekend.

Dec 13, 2018 07:38 AM
Rainmaker
1,445,539
Bob "RealMan" Timm
Tivoli Custom Homes - Minot, ND
Bob Timm, Project Coordinator for Tivoli Homes

Who says you can't do an open house immediately AND next week as well Ellen Lorch ?

Dec 13, 2018 06:02 AM
Rainmaker
476,633
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I wouldn't base anything around an Open House. I would sign it sooner than later. 

Dec 13, 2018 05:20 AM
Ambassador
3,813,159
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

You can still advertise online which is where most people look for open houses, at least in my area. When the home is ready, it's time for the hitting the market!

Dec 12, 2018 10:31 PM
Rainmaker
828,359
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Start right away. 

Dec 12, 2018 09:27 PM
Rainmaker
599,591
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Just because a listing contract is signed...it does not have to go on the mls. There are work-arounds to handle the situation. We often get contracts signed on houses that will not go on the market until prep and staging have been done.

What understanding have you reached with the seller?

Dec 12, 2018 08:03 PM
Ambassador
2,820,593
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

If it's market ready I don't care what day it is.  If they are doing some final things and I plan the start on the market date I plan for Tuesday. 

Dec 12, 2018 06:50 PM
Rainmaker
2,772,441
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't do open houses. I list all my properties on a Thursday as much as possible to get the weekend traffic. But that doesn't mean the listing agreement was signed on Thursday... it takes time to get photos, prepare marketing materials, etc. My listings are signed a good week before I actually "list." 

Dec 13, 2018 04:25 AM
Rainmaker
744,849
Diana Zaccaro
Tropical Realty Beachside brokered by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

I wouldn't worry about a couple days difference in DOM, start marketing it right away. Check you MLS rules...they may require that it must be active in MLS w/n 24 or 48 hours. If your inventory is as tight as ours has been, the sooner it shows as active the faster it will sell. And I would still do OH that same weekend.

Dec 12, 2018 10:58 PM
Rainmaker
665,325
Richard Bazinet /MBA, CRS, ABR
Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

How do you know if there isn't a buyer already for the area? Get a listing, start selling. Start right now, ASAP!! You can do an Open House this weekend? You betcha... you could have a drive-by buyer.... and maybe a neighbor knows someone... and maybe, maybe, maybe...

Dec 12, 2018 08:48 PM
Rainmaker
967,394
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

One week later will be better. 

Dec 12, 2018 08:47 PM
Ambassador
1,535,163
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Any day is a good day.

Dec 12, 2018 07:03 PM
Rainmaker
102,283
sandy straley
Rindlesbach Homes - Salt Lake City, UT
Selling Homes for over 40 Years

Any weekend is a good time. . . . or Tuesdays and Thursdays are always good. Some professional people have these days off. Just start advertising your open house now for the day you feel would be good for you

Dec 12, 2018 06:51 PM
Rainmaker
739,727
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

What Fred Griffin and Bob Crane said.

Dec 13, 2018 07:35 AM
Rainer
201,371
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

Depends on the Rules & Bylaws of your MLS. It has to be active within 48 hours in my market. To advertise an open house online (& the office email blast), it would have to entered into the MLS. To make it into the email it would need to be entered Wednesday. Make it a "first showing at open house" and you have the publicity and ability to get the email out, all the while generating interest in the property as buyers find it on their search from Wednesday onward.

Dec 13, 2018 07:02 AM
Rainmaker
2,850,344
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Here in NH the weekend can be very busy. There is no reason to hold listings back froma weekend. Online ads can be instant, no need to wait for newspaper ads anymore. 

Dec 13, 2018 05:09 AM
Rainmaker
2,714,513
Richard Weeks
Dallas, TX
REALTOR®, Broker

I like to start when the seller is ready, willing, and able.

Dec 13, 2018 05:03 AM
Rainmaker
5,020,080
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Never defer exposure and marketing.

Dec 13, 2018 04:42 AM
Rainmaker
1,315,473
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I don't know if there's a "right" time, but I'd do it right away. If I put it on the market on Friday and the seller wanted an open house, I'd do the open house that Sunday. If the market is hot and the house is priced/presented well, it could be a great weekend.

Dec 13, 2018 03:25 AM
Rainmaker
1,907,879
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Make your open house "online" for around the clock. Your out of town buyer, too busy in that short window of physical gotta be there open house wants to know ASAP about anything in their price range that fits the real estate need. Ramp it up, get the online open house video up and running pronto. You could sell it yourself before anyone else peddling properties gets wind what you just listed. Get those property exposure links pushed out by the hundreds to many rather than jawing with just a few tied up for the afternoon. 

Dec 13, 2018 03:17 AM
Rainmaker
701,899
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

What does seller want?  There usually isn't much sense to play games with DOM and Open Houses aren't very effective in most cases. You can always advertise open the following weekend and cancel it if you get offer before then.

Dec 13, 2018 02:33 AM
Rainmaker
937,926
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Ellen, with internet marketing the advantage here leans toward Friday. As long as it shows up as a "new listing" that day stats indicate it'll receive about 12% more views than other days.

Dec 13, 2018 02:01 AM
Rainmaker
154,506
James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Satchel Paige said, "Don't look back somebody might be gaining on you."  Get the listing out there ASAP! Today you can reach all of the agents in your market at minimal cost in just a few minutes. Plus you can pick up the drivebys drawn to your location by the open house ads of your competitors, Plus don't give your rivals a chance to "steal" your prospective listing. Sellers can be fickle and abandon you in a heartbeat. Several days more DOM is a very small price to pay.   

Dec 12, 2018 11:02 PM
Rainmaker
931,142
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I try to post around Wed offer broker tour during the week and do OH both Sat and Sunday.

Dec 12, 2018 08:30 PM
Rainmaker
1,178,744
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Start ASAP.  The perfect buyers may be out looking this weekend.

Dec 13, 2018 09:00 AM
Rainmaker
4,097,340
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ellen,

I agree with Michael Jacobs .  A

Dec 13, 2018 06:39 AM
Rainmaker
1,478,730
Sandy Padula and Norm Padula, JD, GRI
Realty National - Carlsbad, CA
Presence, Persistence & Perseverance

Go for it; a better opportunity to find your own buyer

Dec 13, 2018 06:33 AM
Rainmaker
4,693,659
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You can date the listing for another day than that of the signing date.

Dec 13, 2018 06:01 AM
Rainmaker
2,984,787
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

When they are ready to sign on the dotted line, it is time to start!

Dec 13, 2018 04:50 AM
Rainmaker
576,345
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Let the signs and social media do the marketing for you...!  :)

Dec 13, 2018 04:42 AM
Rainmaker
474,891
Peter Mohylsky, Bucket List
Gulf Place @ 30A - Santa Rosa Beach, FL
Do you have a bucket list in the works?

Asap, don’t think too hard on this on. 

Dec 13, 2018 04:22 AM
Rainmaker
1,020,123
Joyce Marsh, Daytona Ormond Beach Florida
THE JOYCE MARSH REAL ESTATE COMPANY - Daytona Beach, FL
Living the good life here...

I would suggest to get it in the mls as soon as possible. 

Dec 12, 2018 11:12 PM
Rainmaker
4,654,625
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

we never wait.... it's never too late.... MLS is your greatest source for marketing listings.... market to buyer agents!!!  that's via MLS.... call agents in the town and invite them to the open house.... put the open house info in the listing....

facebook marketing and online marketing.... in that order is how we do it.... you may be missing your buyer if you wait... never wait.

Dec 13, 2018 12:52 PM
Rainmaker
1,167,667
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Do the open house the following week, but get it in the MLS stat!

Dec 13, 2018 10:02 AM
Rainmaker
2,369,106
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What I have found is what happens usually works...

Dec 13, 2018 07:40 AM
Rainmaker
4,365,141
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Dec 13, 2018 07:22 AM
Rainmaker
709,245
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Unless the agent is experienced, it is unlikely sufficient time is available to have all the resourced prepared to have a PURPOSED open house that weekend. But, no prep needed for spending time.

Dec 13, 2018 05:14 AM
Rainmaker
3,897,173
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Unless you wnat to sell it yourself, friday is fine.  Besides, monday and tuesday may not be the best days for an open

Dec 13, 2018 04:21 PM
Rainmaker
836,974
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality

Personally I am not an OPEN HOUSE fan I know why many agents are but the stats aren't supportive of them for the home seller

Dec 18, 2018 08:24 PM
Rainmaker
3,882,722
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

When we were experiencing a very strong Seller's market, my listings came on the market Thursday or Friday, depending on when the Seller was absolutely ready.

Dec 17, 2018 07:45 AM
Rainmaker
2,893,143
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Get it now do not way

Dec 15, 2018 07:16 PM
Rainmaker
704,436
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Depends on your market and what your seller wants. Too soon for OH advetising, but good for agent visibility and showings over the weekend. I personally aimed to list around Thursday to catch the weekend viewings. Thursday/Friday gave agents time to get in touch with their clients and to schedule.

Dec 14, 2018 08:37 AM