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Rainmaker
757,335
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I'd want to see local home sales in a simple format, free events going on that month, maybe a reader's contest, the sky is really the limit, if you're going to the effort of sending out a newsletter take a little extra time to go beyond the generic material many use & make it a good one!

Jan 19, 2019 06:19 AM
Rainmaker
2,219,942
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Anything that is relevant and useful. 

Jan 19, 2019 06:22 AM
Rainmaker
4,566,354
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

The answer will vary by person. There are many examples and formats that can be seen here on ActiveRain.  Gabe Sanders is the first member who comes to mind to me.  As Bob Crane notes in his answer:  consistency matters.

 

Jan 19, 2019 06:02 AM
Ambassador
5,224,095
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I once wrote a post about appealing to the masses - same goes for newsletters. There are power (statistics), party (pictures), peaceful (include a nice motivational quote) and perfection people (make it clean, neat & don't forget to spell check - and they'll read it all). Include something that includes them all and your newsletter will be a hit! 

types of people

Jan 19, 2019 07:04 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I don't provide newsletters, but I would think a homeowner would want to know what they need to do to receive the highest sale price when they list....

Jan 19, 2019 05:27 AM
Rainmaker
7,822,510
Roy Kelley
Retired - Gaithersburg, MD

Helpful local information.

Jan 19, 2019 09:34 AM
Rainmaker
1,501,618
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I have notable dates in history for the month, upcoming events, a general interest article, a real estate article and (of course) my current, upcoming and recently sold listings.

Jan 19, 2019 09:27 AM
Ambassador
3,343,466
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I don't know if homeowners want newsletters.  I do not send them these days. I did years ago. 

Jan 19, 2019 08:39 AM
Rainmaker
1,539,715
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Neighborhood market stats: all things local and maybe some recommended vendors.

Jan 19, 2019 08:14 AM
Rainmaker
74,399
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Short and simple.

Jan 19, 2019 07:54 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think it varies by individuals and locations.

Jan 19, 2019 07:27 AM
Rainmaker
1,390,113
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Home values. 

Jan 19, 2019 06:52 AM
Rainmaker
4,873,758
Richard Weeks
Dallas, TX
REALTOR®, Broker

Statistics.

Jan 19, 2019 06:42 AM
Rainmaker
1,239,320
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Local stats. neighborhood coupons.

Jan 19, 2019 06:32 AM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

That is an impossible question to answer with specific advice.

Jan 19, 2019 06:25 AM
Rainmaker
564,494
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

You have some great responses ~

Jan 19, 2019 06:24 AM
Rainmaker
1,050,425
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Whose houses sold nearby and how much.

Jan 19, 2019 05:49 AM
Rainmaker
1,842,961
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Looking for the secret sauce? I would say how their market is, tax changes that will effect them.

Jan 19, 2019 05:49 AM
Rainmaker
2,779,663
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What their place is worth. Equity trade-up scenarios or retirement. Local misc issues and who to contact at the city & general Real Estate news, recipes

Jan 19, 2019 05:43 AM
Ambassador
6,380,462
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I think that the type of content in a newsletter is less important than the frequency of the newletter.

Send them something short, easy to read, and do it consistently.

Jan 19, 2019 05:29 AM
Rainer
482,547
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thanks for asking this Peter Mohylsky, Bucket List. Some great & helpful answers her.
Bruce.

 

Jan 19, 2019 08:28 PM
Rainmaker
626,992
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Whats going on with the neighbors & neighborhood

Jan 19, 2019 10:10 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Gabe writes a great newsletter.

Jan 19, 2019 09:35 AM
Rainmaker
1,306,062
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Anthony Acosta - ALLATLANTACONDOS.COM and Peter Testa have supplied terrific answers.

Jan 19, 2019 08:28 AM
Rainmaker
5,772,470
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

You have to know your market place.  One thing that is universal is what did the house in my neighborhood sell for?  The rest depends. A

Jan 19, 2019 07:34 AM
Rainmaker
5,206,802
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

How to prepare your home for sale tips, current neighborhood trends, recent sales, current offerings!

Jan 19, 2019 05:51 AM
Rainmaker
910,278
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

How to get rich without doing anything.

Jan 20, 2019 12:03 PM
Ambassador
3,162,964
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

neighborhood market data and upcoming community events, and I like to highlight local businesses and new businesses as well.

Jan 20, 2019 11:14 AM
Rainmaker
1,621,596
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Local sales, even they can easily check those online. 

Jan 19, 2019 05:43 PM
Rainmaker
4,997,921
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

What's been selling and is it a buyers or sellers market?

Jan 19, 2019 03:33 PM
Rainmaker
5,862,883
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Over the whole time I have been doing RE, sent snail mail, then switched to enewsletters.  I had a 30%+ open rate, and think unless they are thinking of moving, they don't want to read it.  I was spending hours preparing this, and now have stopped.   

Jan 23, 2019 07:50 AM
Rainmaker
4,924,982
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I say what the market is doing in their area.

Jan 22, 2019 08:54 AM
Rainmaker
3,986,252
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't do one so I really don't know for sure

Jan 21, 2019 05:20 PM
Rainmaker
5,103,372
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Market updates, home ownership tips.

Jan 19, 2019 02:53 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The want information that relates to THEM.

You want your information in front of then in the event they are at that once in tens years point of changing addresses. Nine years of local real estate information may not be what the reader believe relates to them.

Every year, every citizen decides to do something about FIVE things in their life. Your newsletter should have an article about all five things with a local market kicker.

Here's is what I'm talking about. Every year every citizen wants to work on RELATIONSHIPS, maybe even that in-law or sometimes deepening the soul tie with the one they choose to finish the journey with.

When the reader knows there will be at least one thing in there for them, the newsletter gets to come home.

Of course your question could be 'what do they want to know about real estate' and that answer is commentary on ANYTHING they can see.

Jan 19, 2019 12:50 PM