I don't really go after listings, although listings are mostly what I do--I'm blessed with referral, repeat, reputation. If there was one challenge, I would say that sellers often have an inflated view of their value despite what they are shown via the stats. Another agent will buy that listing.

Communicating value over price.

most agents are not receiving listing calls...they don't know how to market for listings... offline marketing makes the phone ring by homeowners who want a free market analysis....direct mail marketing to be specific.... 

without the phone calls, you won't have any challenges...

Reality in pricing.

1. I've had to 'compete' with iBuyers twice in the past few months - with loyal, repeat clients asking me to explain why they shouldn't go the 'easy route' with the eBuyer Offer. I wound up listing both but, the fact that very loyal clients are asking me to, basically prove my value, certainly gave me pause.

2. The market is beginning to level but, sellers want to price their homes well above comps that are either similar or better. Over-pricing seems to be more prevalent in recent months.

I would say the biggest challenge today is justifying your commission. It seems everyone, no matter the price point is looking for a discount. If you get the listing appointment, you better come prepared. You have to sell them on the value of your service, not the cost.

No challenge if you...

1. Know your scripts
2. Pick up the phone and schedule appmts
3. Go out and sign them up

I think setting the proper price. Many out there think it is their responsibility to make the market instead of selling it.

Anyone can get listings. The problem lies in the valuation which Wayne Martin relates so eloquently in his comment.

Contact is the paradox. Getting an opportunity and then trying to secure it reads as a mixed message to seller. Elevator speeches and aggressive tactics don't bide well with the nest egg of the seller being protected & maximized. People want to hear & know first about their interests and then everything else using their timing not the agents. Unfortunately the agent needs to secure it first and thus the mixed message

The friend of a friend of a friend that just got their license and will cut a deal on commissions just to get the listing.

Most listing leads i get are referrals. However as with any listng, the biggest challenge is showing them what value I add as a listing agent. Then why i am better tham a discount agent who may have offered to list and do nothing else for a lot less. Service sells and that is my message

SmartZip Analytics,

When the potential seller says he/she is interviewing other agents.

I think that is something you would be willing to PAY for.

But I will offer a token.

The #1 problem is getting to the FIRST meeting. Every agent will say, "If I can meet 'em, I can close em."

It ALL about the conversation.

A question with an answer, love it.

I hate listing appointments.

Can't think of any at the moment 

The greatest challenge is to set the appointment.

When you get there for listing appointment, The sign installer hangs a FOR SALE sign....

I concur with Candice A. Donofrio 

For me the biggest challenge in getting listings is simply getting enough listing appointments.

Putting up with Zillow suggestions on prices.

I wish you all the best with this.  

None.

Our market shifted mid-2018, and sellers still think we are in a frenzied market still.  Pricing is the big hurdle.