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Rainmaker
4,877,535
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

we do two visits....one with the pre-listing binder .... this first step is one of listening to the homeowner.... absorbing their story.... looking at the property closely.... and asking our questions....we leave the binder for them to keep and we briefly go through it with them....it has everything they need to know and want to know....just a very small section is about us....the rest is to help them...

the second visit is just about the price; the market conditions; the commission; and our market plan for their home.... we use toolkit for the comps....

all of that is in another three ring binder....they keep that, too.... it seems to intimidate many other agents, if they call others.... we have no problem with others seeing it.... if they can do better, we had better UP OUR GAME....

 

Jun 11, 2019 07:15 AM
Rainmaker
1,508,478
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

No, I used to & found that the sellers never read it so .... didn't save much time did it? Had to do the whole thing so I just bring the whole thing now.

How about you? Others have success with this but I have loafers for clients.

Jun 11, 2019 10:42 AM
Rainmaker
2,765,939
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

It depends.  On many things.  Years ago I did. Today, in my market, it is more about the comps, compensation and marketing plan which is addressed at the first meeting. 

Jun 11, 2019 07:57 AM
Rainmaker
394,570
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

Truthfully, I'm not consistent on using a pre-list pack. I do have a pre-list pack - it has our marketing plan, an overview of the home selling process and current market reports. Most of my listings are referrals and/or past clients so I typically don't need to use the pack. If I know that I'm competing with other agents - then.......sometimes......I'll drop off a pre-list pack.

Jun 11, 2019 07:31 AM
Rainmaker
2,904,809
Richard Weeks
Dallas, TX
REALTOR®, Broker

I do not.

Jun 11, 2019 07:14 AM
Ambassador
2,181,332
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

No. I have a bound, full color presentation with stats ready to discuss after arriving at the home.

Jun 11, 2019 06:46 AM
Rainmaker
1,026,502
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do. 

Information about my company, statistical information, information about me, etc... 

Jun 11, 2019 03:54 PM
Rainmaker
2,982,441
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

It depends. Sometimes I email a "preview" of my marketing plan. Sometimes I deliver my listing package in advance so they can start looking at it. Then I bring comps and market analyses with me to the presentation. And I often sell homes for people who haven't lived in them for years, if ever, and are thousands of miles away... so I email my listing information to them. For repeat clients, I don't necessarily send anything in advance.

Jun 11, 2019 07:57 AM
Rainmaker
1,523,697
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

No as usually there is not enough time

Jun 11, 2019 07:00 AM
Rainmaker
4,322,632
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

We did not. Personally, this did not fit our brand. 

Jun 11, 2019 06:52 AM
Rainmaker
2,426,584
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I remember my first expereince with Real Estate documents. Over-whelming and incoherent even if you explained them. Same with loan docs and IRS forms too. People hire me for their gateway into and out of transactions. 

Jun 11, 2019 06:43 AM
Rainmaker
1,212,994
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No.  Never seen the purpose of those.

Jun 11, 2019 10:51 AM
Rainmaker
3,173,507
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never made it a practice when I was active.

Jun 11, 2019 10:17 AM
Ambassador
2,803,195
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Years ago we did. Now most are electronic so we go through it once at the house.

Jun 11, 2019 09:29 AM
Rainmaker
5,271,309
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I no longer make listing appointments.

Jun 11, 2019 08:58 AM
Rainmaker
985,784
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Often just a CMA analysis and a listing contract await them to sign.

Jun 11, 2019 06:41 AM
Ambassador
3,193,732
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

No, I used to but, most of my listings are repeat clients or referrals from clients and most of them just want the bottom line...and, of course, to be told what needs to be done to get their homes sold!

Jun 11, 2019 08:15 PM
Rainmaker
1,478,656
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

No, I do not. I prefer my first meeting to be face to face. 

Jun 11, 2019 02:14 PM
Rainmaker
3,247,687
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Listening and learning while meeting. Perhaps listing is a part of that scenario. 

Jun 11, 2019 12:45 PM
Rainmaker
682,454
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Usually a seller is already familiar with me, how I work and market from 'seeing me' about town and an initial consultation/visit to property.

I send listing collateral from a recent similar property, a proposal with the price range,  expected marketing time and my fee for the project.

Marketing plan comes after the listing has been signed, with items ticked off--and the listing collateral for their property as evidence.

Jun 11, 2019 12:02 PM
Ambassador
4,065,933
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Sometimes.

Jun 11, 2019 10:34 AM
Rainmaker
612,563
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Typically no but recently, knowing I was up against a few others, I dropped off a number of items prior that showed my "expertise" in our community.   Met with them Monday and got the listing.  :)

Jun 12, 2019 04:51 AM
Rainmaker
3,178,200
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lise echoing Michael Jacobs  "it depends on the situation" and the type of home and what's in it calls for a blog post not a comment, Endre

Jun 11, 2019 10:57 PM
Rainmaker
1,567,303
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I've never even heard of such a practice Lise Howe . I think it would be a HUGE mistake.

Jun 11, 2019 07:25 PM
Rainmaker
653,763
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I do not.

Jun 12, 2019 02:20 PM
Rainmaker
1,037,203
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

No, we don't send a pre-listing package.

Jun 12, 2019 01:41 PM
Rainmaker
725,370
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I prefer to explain all during a first visit.

Jun 12, 2019 11:27 AM
Rainmaker
745,182
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I know the owner has a 55 gallon barrel full of agent propaganda.

So I won't contribute to the barrel.

My pre-listing simply contains:

1. Convey the privilege of meeting with them

2. The outcome will be answering the only five questions the REALLY have.  Not the 771 questions every agent mailed and ended up in the barrel.

3. What they should have on hand when I arrive.

The deal sealer is what happens before I sit at the dining room table. "Would you like to see my 'knock your socks off, professionally created Power Point listing presentation or prefer to see what is in this green folder?"

For most readers the power of this option is beyond their grasp.

"Did I fully answer your five questions?"

"Yes you did. And it is clear we both want to hire you to help us sell our house. However, I feel an obligation, not that it matters in our decision, but what are your fees?"

That the difference between 'selling' and leading.

Jun 12, 2019 05:54 AM