Manuel Angeles, Commercial & Residential Mortgages (C2 Financial Corporation)

Spam prevention
Rainmaker
3,019,790
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't co-brand.. I don't want to be beholden to any one loan officer or company.

Jun 14, 2019 11:36 AM
Rainmaker
2,774,036
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I do co-brand with my lending partner.  I am 100% confident with Tom Parke and his team. They repeatedly and consistently perform. They are a tremendous asset to my business. That has not been the case with all past lenders I've partnered with. 

 

Jun 14, 2019 12:15 PM
Rainmaker
916,937
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Don’t listen to the close minded people- cobranding is a great way to extend your budget and marketing reach. I want to drive business to my good lenders as they want to do the same for me. The more people you help get what they want, the more you can gain everything you need!
I do so with great lenders like Jason E. Gordon ...as often as possible; but then again I’m open minded.

Jun 14, 2019 07:04 PM
Rainmaker
1,529,774
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Give & Take, cooperation, and expectations that it will not always be a constant flow of business. Lastly, and most important, a time committment on the agreement that the parties will stick by

Jun 14, 2019 11:43 AM
Rainmaker
531,257
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

I've danced with that before. It's like relationships in general, it lasts as long as it's good. Perks are the Mortgage Officer will often pay for the printed materials & sit in open houses to prequal people on the spot. The down side, I  guess would be a bad breakup, lol. 

Jun 14, 2019 01:30 PM
Rainmaker
4,914,138
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

why would you dilute your brand by co-branding....

Jun 14, 2019 01:22 PM
Rainmaker
749,803
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Never thought about it

Jun 15, 2019 07:49 AM
Rainer
45,570
Kris Collis
Smart Way America Realty - East Stroudsburg, PA
Buy & Sell with Professional Results you Expect

The originator may be terrific but if loan processor does not inspire trust, gotta reconsider.

Jun 14, 2019 02:31 PM
Rainmaker
3,274,434
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Is co-branding synonymous with co-advertising in your question/ example? Either way it's a "no" for multiple reasons.

Jun 14, 2019 02:02 PM
Rainmaker
2,938,617
Richard Weeks
Dallas, TX
REALTOR®, Broker

Someone I would refer to a client.

Jun 14, 2019 12:05 PM
Rainmaker
5,313,632
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Exceptional service and long term follow up practices.

Jun 14, 2019 11:44 AM
Rainmaker
1,245,464
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

One that takes care of clients in a timely manner.

Jun 14, 2019 11:24 AM
Rainmaker
1,417,432
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Co-Branding could work as long as both parties have the same values, customer experience goals, etc.

Jun 15, 2019 02:53 AM
Rainmaker
1,579,981
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I've never co-branded Manuel Angeles and would not trust anyone else with my reputation.

Jun 14, 2019 07:08 PM
Rainmaker
662,091
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

A lender with whom I respect will provide co-branded flyers for me to use with potential buyers who are in need of a loan approval. We all have our favorite lender, don't we. If you recommend your lender, you are not far from co-branding.

Jun 14, 2019 04:38 PM
Ambassador
4,115,377
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have not ventured into anything like this so far.

Jun 14, 2019 04:08 PM
Rainmaker
735,595
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I wouldn't co-brand with any one lender. I might co-market or co-promote though in some cases.

Jun 14, 2019 02:39 PM
Rainmaker
1,537,517
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Honesty, efficiency, top quality communication and a solid reciprical relationship.

Jun 14, 2019 02:32 PM
Rainmaker
399,341
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

The most important is that they do an exceptional job including great communciation with our mutual clients and with me. In a distant second place - it's not bad if they have a big budget.

Jun 14, 2019 01:28 PM
Rainmaker
4,361,234
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Manuel,

It depends on the person and the situation of the market place.  For some it works for others it does not.  I would also check the legal issues that many arise in co-branding.  A

Jun 14, 2019 12:17 PM
Rainmaker
2,436,755
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Well the two have to meet up at some point so why not offer it?

Jun 14, 2019 12:11 PM
Rainmaker
1,518,303
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

I have partnered with a few & one's company said they no longer would do it as a company policy so that was done. This last one, I just gave up on. I did all the work & just asked for his portion of costs. I turned out to be a debt collector/reminder. There was also a question of if the LO partnered with a few different agents in a particular town, when a client called in but didn't identity the agent, who got the lead? It was supposed to be by street but that's not how it worked out.

Jun 14, 2019 02:35 PM
Rainer
156,474
Don Baker
Lane Realty - Eatonton, GA

to many different great loan officers on my list to cobrand with any single one of them.

Jun 14, 2019 02:35 PM
Ambassador
1,624,760
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I tend to recommend more than one rather than promote.

Jun 14, 2019 02:22 PM
Rainmaker
1,048,161
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I don't co-brand. 

Jun 15, 2019 07:56 PM
Rainmaker
995,743
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

They compliment each other. In fact most realtors have also loan license.

Jun 15, 2019 07:45 AM
Rainmaker
615,669
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

If the lender is stellar and you're fine with being linked to them then OK. You must follow RESPA guidelines so you won't get fined. I only recommend lenders who earn their position with my clients. I have several good ones I recommend. 

Jun 15, 2019 06:09 AM
Rainmaker
3,206,317
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never did it but did have one "go to" loan officer for a long time.

Jun 15, 2019 04:19 AM
Rainmaker
806,074
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

I don't co-brand but have a list of preferred lenders and LOs that I will refer to.

Jun 14, 2019 09:37 PM
Rainmaker
348,566
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

I don't co-brand with any lender.  Too many risks for my brand.  I don't know why this is important to agents, but many seem to do this. 

Jun 14, 2019 09:36 PM
Rainmaker
751,118
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Your question zeros in on Co-Branding and the qualities and traits regarding the co-branding implementation.

I do not think you are asking what Q & T you look for in a mortgage loan officer.

Here's the deal......EVERYBODY has a bank. So they really don't need me or you to introduce them to another bank.

So where does that leave us? And this is the rub. I want to co-brand with others who believe their mission is to deliver SOLUTIONS to real problems. Lenders are unwilling to participate in the effective marketing messages that compel those with problems to raise their hand. They tend to be encumbers with 'boiler-plate' into which any message is lost and any solutions so watered down it is not recognizable.

I can actually do a more effective job offering lender solutions without co-branding.

Now, what kind of solutions am I talking about?

The most obvious is "This house for only $789 monthly." But the message gets lost in the boiler plate.

So, let's go this way. Here is a walkable house, meaning one can do every thing they need to do everyday without owning a car.  How can a lender help me, in suburbia, develop the impelling message and benefit of a home buyer raking back $16,000 in cash every year.

Better still, how can we collaborate with this walkable home, in creating a delineating market position that will have life changing impact on those helped?

If your head is hurting trying to figure out what I'm talking about, that is the problem lender and agents alike have. They are prohibited from seeing things a different way.

Jun 14, 2019 01:11 PM
Rainmaker
313,033
Ron Tissier
Chapman Hall Premier Realtors (404) 580-9069 - Atlanta, GA
Defining Homes. Defining Lifestyles.

In my 20 years in this r/e biz, I have referred most clients to LO/lenders as necessary and not once was a referral ever recipricated back to me by any of them.

Very lopsided relationships IMO and so I'm no longer loyal to just one of them (not even in-house) and certainly will not promote them by co-branding.

Cheers!

Jul 14, 2019 07:02 AM
Rainmaker
4,041,874
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have in the past, but not recently.   I advertised with a lender that I knew could get any buyer to the closing table.

Jul 03, 2019 04:54 PM
Rainmaker
3,106,450
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I co brand with 2 different companies and it works well for swamping business together!

 

Jun 19, 2019 12:09 PM
Rainmaker
1,493,730
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

I don't know.

Jun 16, 2019 08:01 AM
Rainmaker
1,066,752
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty

No idea. 

Happy Fathers Day, Fathers!

Jun 16, 2019 07:31 AM
Rainmaker
1,221,127
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I do not partner.

Jun 15, 2019 03:53 PM