Denise Copeland, Jupiter Abacoa Sales & Beach Front Luxury Homes (Mirsky Realty Group)

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Rainmaker
689,702
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

They're off the rails, and I think under that baby face, Zucky's got a worse devil face than Lucifer. 


I target particular areas where median incomes are over a certain threshold. It's pretty easy to get that information. So instead of targeting net worth, zeroing in on a county or something more hyperlocal.

Jun 15, 2019 03:23 AM
Rainmaker
282,309
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Like all reasonable ideas once the Federal Government starts to over see or get involved common sense is no longer applicable.

Jun 15, 2019 03:16 AM
Rainmaker
615,389
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

I'm sure it has something to do with the mishandling of information. Never fear, they're introducing ways around it. 

  • Education Level
  • Interest in Luxury Goods & Lifestyle
  • Interest in Money Saving, DIY, Frugal Lifestyle
  • Job Title & Industry Interests
  • Business Owner Interests
  • Lookalike audiences of lead or customer email lists
  • Zip codes with income averages
Jun 15, 2019 05:58 AM
Rainmaker
3,272,167
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I don't question why Facebook chooses to implement anything as it is not an effective vehicle for me.  

Jun 15, 2019 04:56 AM
Rainmaker
2,959,338
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Once the government gets involved, everything gets messed up. 

Jun 15, 2019 04:23 AM
Rainmaker
3,017,369
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't care about what Facebook does. I've successfully sold homes in all price points for 25+ years without Facebook and suspect I'll be doing so for some time to come. There was life before Facebook.

Jun 15, 2019 06:10 AM
Rainmaker
2,773,185
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Stop advertising on FB - simple solution.  It may have something to do with losing a lawsuit.  I don't know - as I do not follow what FB does or does not do. Not a fan of FB and don't advertise on FB. 

Jun 15, 2019 07:20 AM
Rainmaker
4,358,488
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

We have not been fond of FB.  We really do not care what they do. 

Jun 15, 2019 05:29 AM
Rainmaker
4,910,886
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

target marketing....target towns where the average income will trigger a response in that price range....

Jun 15, 2019 05:16 AM
Rainmaker
735,315
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Seems like everyone is afraid of being accused of discrimination. maybe when fb sees enough people stopping their advertising on facebook, they'll re-think their advertising policies.

Jun 15, 2019 03:45 AM
Rainmaker
1,517,788
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Well yes that's the way they did it & now they can't. I think it's clearly discriminatory so? I'm sure there are other ways to find it. I no longer belong that at FB Group so I can't tell you. They didn't seem worried about it at all - they were planning on going around it.

Jun 15, 2019 07:33 AM
Ambassador
1,624,483
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Don't blame the government for this. Blame it on a culture that the company does not know how to fix at the moment.

Jun 15, 2019 07:10 AM
Rainmaker
3,203,952
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

If the government is involved, consider the source. And you pay the nuts!

Jun 15, 2019 04:23 AM
Ambassador
4,111,045
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Less liability, more income.

Seems like a good approach for fb.

Jun 15, 2019 11:35 AM
Rainmaker
1,529,434
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

In my opinion, market targeting is not discriminatory in the slightest.

Jun 15, 2019 08:09 AM
Rainmaker
748,440
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I wouldn't be too upset by it. 

Jun 15, 2019 07:45 AM
Rainmaker
423,776
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

They also stopped letting us target home owners as part of a gov crackdown. I thought this admin was going to stop the nanny state. I shut down my ad campaign because it was barely worth it when i could target homeowners.

Jun 15, 2019 05:30 AM
Rainmaker
1,046,463
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I don't know Denise. great question.

Jun 15, 2019 07:52 PM
Rainmaker
5,310,360
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for your observations.

Jun 15, 2019 12:26 PM
Rainer
156,064
Don Baker
Lane Realty - Eatonton, GA

because the politically correct society we live in wants people who flip burgers to make $15 an hour and live in half million dollar homes.  

Jun 15, 2019 12:03 PM
Rainmaker
1,579,351
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I don't mean this rudely but I could care less about any marketing other than local by pressing the flesh or local radio. It's all I ever used and it served me well.

Jun 15, 2019 10:55 AM
Rainmaker
916,427
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

You answered your own question:

it violated equal housing laws.

Jun 15, 2019 10:51 AM
Rainmaker
995,057
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

MLSLISTINGs is the default source. 

Jun 15, 2019 07:40 AM
Rainmaker
1,220,497
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It's a knee-jerk reaction from a report that, by it's own accord, was a non-issue.  They are trying to recover from too many scandals and over-compensating.

 

Like when people cite anti-trust laws for not answering a question when there is no relevance.  "How's the weather?  Sorry, can't answer that due to anti-trust laws."  Targetting income levels and even tight geographic areas is not discriminatory.  There is nothing wrong with advertising to only people that can afford your product.

Jun 15, 2019 03:48 PM
Rainmaker
389,271
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

When they removed the "likely to move" category, it became much harder.

Jun 15, 2019 02:10 PM
Rainmaker
661,431
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I use Facebook to stay connected to people not to advertise.

Jun 15, 2019 01:31 PM
Ambassador
3,232,767
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

They are work-arounds - the world has simply gone whacko! 

Jun 15, 2019 09:02 PM
Rainmaker
4,041,647
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I think they are trying to stay under the wire and not get into trouble.

Jul 03, 2019 04:57 PM
Rainmaker
3,103,436
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I think the government got involve to much again.

 

Jun 19, 2019 12:11 PM
Rainmaker
729,705
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Money can come from different sources; one never knows...

Jun 16, 2019 08:43 AM
Rainmaker
1,493,598
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

For sure, you are right, Denise. 

Jun 16, 2019 08:02 AM
Rainmaker
1,066,602
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty

No idea. Will read answers, thank you, Denise, great question.

Jun 16, 2019 07:31 AM