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Rainmaker
1,321,643
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Excellent question.  It's a way to narrow the focus of the blog for when people search by specific areas.  As others have stated, you can get it down to the state, county, city and even tract/neighborhood/subdivision level.  If your tract/neighborhood isn't listed, the ability to add one in is being worked on, but ActiveRain Member Support should be able to assist you with getting your neighborhood need to the right person until such a time as the adding feature is working again.

Oct 20, 2020 08:03 PM
Ambassador
4,896,788
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

It categorizes your blog for those looking for local RE news and stuff.

https://activerain.com/states/NC/cities/Fayetteville

Oct 20, 2020 11:37 PM
Rainmaker
6,033,323
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You are able to designate your preferred state, county, city and subdivision.

Oct 20, 2020 05:17 PM
Ambassador
3,090,632
Anna Banana Kruchten CRS CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Good question.  Hyper local means drilling it down to a small area.  Instead of using key words like Phoenix Homes for  Sale, we for years, narrowed it down to smaller markets such as Phoenix 4 bedroom homes for sale with pool and office. And many more smaller areas, like subdivisions etc.

Oct 20, 2020 04:22 PM
Rainmaker
309,252
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

Active Rain displays blogs to users based on search criteria. So as an example someone might search for real estate in Scottsdale, Arizona. So when the results are displayed blog posts that have identified as Hyper-Local Scottsdale will show up first.

Here is an example of a post where Maricopa County was specified with the Hyper-Local parameter. You will notice only posts with Maricopa County are displayed. You can specify all the way down to a city or town.

https://activerain.com/states/AZ/counties/Maricopa%20County

Oct 20, 2020 06:30 PM
Rainmaker
1,638,727
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

It's a good idea & allows us to 'zero down' to a town, county, state. It still works too!

Oct 21, 2020 06:28 AM
Rainmaker
3,751,575
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

See the Support comment to Ryan Huggins - Thousand Oaks, CA

Oct 21, 2020 04:12 AM
Rainmaker
2,919,617
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

An example of Hyper-local would be a community or a condo project. 

Oct 21, 2020 07:17 AM
Rainmaker
4,481,514
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

If you are doing a market report, you want to put it where it belongs, in the state, city and neighborhood.

Oct 21, 2020 06:15 AM
Rainmaker
813,523
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Great answer by Roy Kelley 

Oct 20, 2020 07:02 PM
Ambassador
3,817,194
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

If you want your posts to show up on the 'state' group page, you want to click the hyper-local group to be included there. 

Oct 21, 2020 07:48 PM
Rainmaker
907,779
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

What Ryan Huggins said

Oct 21, 2020 01:21 PM
Rainmaker
5,054,745
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Larris,

Looks like every commenter has given you great examples.  Wishing you great success. A

Oct 21, 2020 07:10 AM
Rainmaker
3,467,228
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

great question, here in Los Angeles we have many local hyper communities, Beverly Hills is 90210. Bel Air is 90077 and Westchester is 90045 as examples they are hyper local, Endre

Oct 21, 2020 10:33 PM