4,572,183
People say a lot of things. What "they" say is more about "them". "Find" what works best for you.
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Doug Dawes
Topsfield, MA
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Jeff Dowler, CRS
Carlsbad, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Carla Freund
Raleigh, NC
-
Susan Emo
Kingston, ON
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Nina Hollander, Broker
Charlotte, NC
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Karen Climer
Orlando, FL
-
Joan Cox
Denver, CO
-
Jeff Pearl
Lovettsville, VA
-
Carol Williams
Wenatchee, WA
-
John Juarez
Fremont, CA
-
Steve Higgins
Kelowna, BC
-
Shayne Stone
Fulshear, TX
-
Fred Griffin Florida R...
Tallahassee, FL
5,216,409
Barbara Todaro, the Queen of print media would say no! She perfected the use pf postcards and used newspapers successfully and incorporated social media into the mix.
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Elyse Berman, PA
Boca Raton, FL
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Lyn Sims
Schaumburg, IL
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Doug Dawes
Topsfield, MA
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Carla Freund
Raleigh, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Susan Laxson CRS
La Quinta, CA
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Kathleen Daniels, Prob...
San Jose, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Jeff Pearl
Lovettsville, VA
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Carol Williams
Wenatchee, WA
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Kris Collis, Associate...
East Stroudsburg, PA
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Michael Jacobs
Pasadena, CA
2,436,099
I do.
I started a postcard campaign late last year to land owners of 5+ acres who live out of state. I've closed on one deal from that, have another under contract, two more nearing readiness for listing and about five more who aren't ready yet.
I use newspaper advertising, which I just started a few months ago. I've had just a few calls from that so far but recently made some tweaks so we'll see how that goes.
Print media is alive for me.
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Lyn Sims
Schaumburg, IL
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Doug Dawes
Topsfield, MA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Candice A. Donofrio
Fort Mohave, AZ
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Carla Freund
Raleigh, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Kathleen Daniels, Prob...
San Jose, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Jeff Pearl
Lovettsville, VA
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Carol Williams
Wenatchee, WA
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Michael Jacobs
Pasadena, CA
1,502,998
No, judging by the amount of realtor and other solicitations I get in the mailbox.
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Doug Dawes
Topsfield, MA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Carla Freund
Raleigh, NC
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Nina Hollander, Broker
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Kathleen Daniels, Prob...
San Jose, CA
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Fred Griffin Florida R...
Tallahassee, FL
-
Fred Griffin Florida R...
Tallahassee, FL
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Jeff Pearl
Lovettsville, VA
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Carol Williams
Wenatchee, WA
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Michael Jacobs
Pasadena, CA
3,164,294
I have used print successfully my entire career. No plans to stop.
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Doug Dawes
Topsfield, MA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Don Baker
Eatonton, GA
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Carla Freund
Raleigh, NC
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Nina Hollander, Broker
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Jeff Pearl
Lovettsville, VA
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Carol Williams
Wenatchee, WA
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Kat Palmiotti
Kalispell, MT
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Michael Jacobs
Pasadena, CA
1,311,397
I have one newspaper add that I run. The publishers is a friend and I want to support the paper.
Our Team sends out a monthly, snail-mail, newsletter.
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Doug Dawes
Topsfield, MA
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Steve Higgins
Kelowna, BC
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Nina Hollander, Broker
Charlotte, NC
-
Ron and Alexandra Seigel
Carpinteria, CA
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Kathleen Daniels, Prob...
San Jose, CA
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Joan Cox
Denver, CO
-
Jeff Pearl
Lovettsville, VA
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Carol Williams
Wenatchee, WA
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Michael Jacobs
Pasadena, CA
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Fred Griffin Florida R...
Tallahassee, FL
805,909
I still use newspaper advertising.
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Doug Dawes
Topsfield, MA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Nina Hollander, Broker
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Joan Cox
Denver, CO
-
Jeff Pearl
Lovettsville, VA
-
Carol Williams
Wenatchee, WA
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Michael Jacobs
Pasadena, CA
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Fred Griffin Florida R...
Tallahassee, FL
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John Juarez
Fremont, CA
3,345,091
The postcards I receive these days from other real estate agents suggest that print media might be the next new old thing. I tract the activity in my community. In the last 18 months ... none of the listings are from the agents that mailed the postcard.
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Doug Dawes
Topsfield, MA
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Steve Higgins
Kelowna, BC
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Jeff Pearl
Lovettsville, VA
-
Carla Freund
Raleigh, NC
-
Susan Emo
Kingston, ON
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Nina Hollander, Broker
Charlotte, NC
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Michael Jacobs
Pasadena, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Kathleen Daniels, Prob...
San Jose, CA
5,049,450
We have been hearing this for some time, and yet over and over agents provide data that indicate that print media can work, depending on what you are doing and your market.
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Doug Dawes
Topsfield, MA
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Steve Higgins
Kelowna, BC
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Carla Freund
Raleigh, NC
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Nina Hollander, Broker
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Susan Laxson CRS
La Quinta, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Jeff Pearl
Lovettsville, VA
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Carol Williams
Wenatchee, WA
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Michael Jacobs
Pasadena, CA
5,104,931
I've done no print media advertising in home magazines, newspapers, etc. in probably a good 15 years. Stopping that had no impact on my business at all.
Do I use print in marketing materials and to keep in touch with my sphere. Absolutely. Then again, I don't consider that "media."
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Steve Higgins
Kelowna, BC
-
Kathleen Daniels, Prob...
San Jose, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Fred Griffin Florida R...
Tallahassee, FL
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Susan Emo
Kingston, ON
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Michael Jacobs
Pasadena, CA
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Joan Cox
Denver, CO
3,125,842
I disagree. Quarterly mailings are successful for my business. Brick and mortar news agencies have become a part of the past here because everything has moved online but the paper is still printed and distributed. I do very little magazine advertising.
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Brenda Mayette
Glenville, NY
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Michael Jacobs
Pasadena, CA
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Steve Higgins
Kelowna, BC
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Kathleen Daniels, Prob...
San Jose, CA
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Candice A. Donofrio
Fort Mohave, AZ
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Fred Griffin Florida R...
Tallahassee, FL
5,772,575
Fred,
It really depends on the marketplace, and the once we have worked in the longest, we still create print pieces as well as digital pieces for our client's marketplace. Both get read, and the feedback is great. A
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Steve Higgins
Kelowna, BC
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Kathleen Daniels, Prob...
San Jose, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Fred Griffin Florida R...
Tallahassee, FL
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Nina Hollander, Broker
Charlotte, NC
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Michael Jacobs
Pasadena, CA
711,852
Postcards can still be effective. And our flyer rack in our brokerage attracks buyers daily.
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Nina Hollander, Broker
Charlotte, NC
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Michael Jacobs
Pasadena, CA
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Kathleen Daniels, Prob...
San Jose, CA
911,338
Not dead here. Newspapers are still being printed and agents are advertising in them, and we get constant post card mailings from numerous businesses including real estate. Most magazines contain mostly luxury home ads. I use post card mailing the most out of those. Most of the smaller papers around here have a " Business Card Corner" in back which is popular with many agents and other businesses. Most papers also have a digital edition online.
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Doug Dawes
Topsfield, MA
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Steve Higgins
Kelowna, BC
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Wanda Kubat-Nerdin - W...
St. George, UT
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Nina Hollander, Broker
Charlotte, NC
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Kathleen Daniels, Prob...
San Jose, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Michael Jacobs
Pasadena, CA
1,711,988
I think it really depends on the marketplace. There are certain neighborhoods in my area where I have been using print media. My last listing came from a Just Sold postcard and the buyers who contacted me last Sunday are renters who received a postcard. For me, it works.
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Michael Jacobs
Pasadena, CA
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Kathleen Daniels, Prob...
San Jose, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
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Candice A. Donofrio
Fort Mohave, AZ
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Fred Griffin Florida R...
Tallahassee, FL
2,241,053
Until people forget how to read...print works. How we use it is unique to our market place. Is tied to the ROI and you adapt print to use it differently than earlier in your career or your approach next year. Life changes to make it interesting and a sport.
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Doug Dawes
Topsfield, MA
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Nina Hollander, Broker
Charlotte, NC
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Ron and Alexandra Seigel
Carpinteria, CA
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Fred Griffin Florida R...
Tallahassee, FL
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Michael Jacobs
Pasadena, CA
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Jeff Pearl
Lovettsville, VA
1,197,152
disagree. direct mail still works. staying top of mind with folks
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Michael Jacobs
Pasadena, CA
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Kathleen Daniels, Prob...
San Jose, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Fred Griffin Florida R...
Tallahassee, FL
1,052,211
Wrong! Postcards and large print ads are my top ROI!
But I'm glad my competitors think it's dead. LOL
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Lyn Sims
Schaumburg, IL
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
-
Michael Jacobs
Pasadena, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
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Fred Griffin Florida R...
Tallahassee, FL
2,781,173
Depends how the "print" is done. Is it functional? Attractive? Most importantly, it must answer this question thought by the recipient i.e. WHATS IN IT FOR ME? I have seen calendars, frameable portraits, and genuine "free" value offers that prevail over production marketing junk
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Doug Dawes
Topsfield, MA
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Fred Griffin Florida R...
Tallahassee, FL
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Michael Jacobs
Pasadena, CA
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Jeff Pearl
Lovettsville, VA
6,393,494
Yes, it is dead.
We do send out a few cards, however as soon as the post office goes down and people start publishing email addresses for everyone then we will no longer need to send out cards.
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Doug Dawes
Topsfield, MA
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Bob Crane
Stevens Point, WI
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Wanda Kubat-Nerdin - W...
St. George, UT
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Fred Griffin Florida R...
Tallahassee, FL
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Michael Jacobs
Pasadena, CA
3,587,960
It still works for some if done consistently. We don't because it's not needed.
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Brenda Mayette
Glenville, NY
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Fred Griffin Florida R...
Tallahassee, FL
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Michael Jacobs
Pasadena, CA
378,517
Not dead in my market, but every person/market is different.
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
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Fred Griffin Florida R...
Tallahassee, FL
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Michael Jacobs
Pasadena, CA
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Wanda Kubat-Nerdin - W...
St. George, UT
103,887
Fred, now you know that you can't believe everything that a lot of people say (I could cite several examples, some ploitical, but I won't 😂 ) .
I use direct mail every week; I use newsletters every month; newspapers and magazines....been doing it for 35+ years. A "lot of those people" that said that years ago are no longer in the business. 😂
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Doug Dawes
Topsfield, MA
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Jeff Pearl
Lovettsville, VA
-
Fred Griffin Florida R...
Tallahassee, FL
-
Michael Jacobs
Pasadena, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
1,452,819
I advetise in a Waterfront magazine once a year because it tends to stay around longer and is looked at mainly by tourists from out of country which is primarily my Buyers. However, our listings automatically go to several online newspapers such as NYT, WSJ and dozens of luxury online magazines. I stopped print adverstising like Nina Hollander, Broker , many many years ago.
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Nina Hollander, Broker
Charlotte, NC
-
Fred Griffin Florida R...
Tallahassee, FL
921,504
Print media IS DEAD!
No real estate agent should spend a dime on paper, ink and stamps. Save your nickles and dimes to give to Zillow.
Leave all that print media non-sense to me. Be aware, I also don't get all twisted out of shape when someone knocks on my door.
Reality is they BOTH work!
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Candice A. Donofrio
Fort Mohave, AZ
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Doug Dawes
Topsfield, MA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Fred Griffin Florida R...
Tallahassee, FL
5,868,554
Barbara Todaro would disagree with you. I do snail mail some items, and I get very few pieces in my personal mail from other agents. I get a print magazine from one of my preferred lender.
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Doug Dawes
Topsfield, MA
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Steve Higgins
Kelowna, BC
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Nina Hollander, Broker
Charlotte, NC
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Michael Jacobs
Pasadena, CA
-
Ron and Alexandra Seigel
Carpinteria, CA
901,535
I think it depends on the target, the goal, and tracking for ROI. I do think it can work. Everyone sends emails and those get deleted. Postcards can help you get in front of home sellers. I have had people call me to sell after receiving my postcards.
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Fred Griffin Florida R...
Tallahassee, FL
1,844,301
I don't consider my postcards 'print media'. The newspaper is dead so I no longer advertise there. Just no ROI.
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Candice A. Donofrio
Fort Mohave, AZ
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Michael Jacobs
Pasadena, CA
1,196,798
Print Media for business is not dead. Print media for news is
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Michael Jacobs
Pasadena, CA
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Joan Cox
Denver, CO
851,242
Print media isn't dead in my world and is an integral part of the multi-faceted way I stay in front of people. I use post cards, EDDM, newsletters & an ad in our hometown magazine. I have heard about them ALL routinely from my sphere and beyond.
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
763,883
256,975
It's MOSTLY dead. It's not nearly what it once was. I do hyper targeting for the best results. I purchase an ad in a monthly magazine for a masterplanned community. If I do a postcard, it's due to a really great message, like selling two homes in the same area, especially if it's in the masterplanned community I already have a monthly ad in.
1,035,056
Personally no, but I think it can still be useful in the right situation.
4,936,705
7,836,139
Most of our local newspapers are gone.
Post cards can be very effective.