A video showing a listing virtually staged titled "What can be" may stir emotions and prompt a personal showing. Emotions buy. Stir the emotions. Video can do just that. 

Videos have a way of capturing people in a way that the written word can't.

Yes, it is important to stir the emotions.

Andrew, I discovered decades ago that Real Estate is emotional & great time, attention & care should be given to all the parties Andrew Mooers | 207.532.6573 ...Today, we are up against attention spans & info overload

wish you were my videographer Andrew Mooers | 207.532.6573 Even with the youtube short I included in March newsletter I could have use a cut on the last slide and embedded link so the public would remain on my site.

Andrew Mooers | 207.532.6573 photos and videos speak louder than words.

Indeed, purchases can be emotional, based on what the buyers feel or how comfortable they are in a space.

the question buyers are actually asking isn't "is this nice?" — they've already decided that from the photos. it's "can I live here?"

video answers that when it shows the specific stuff. what the light does in the kitchen at 7am, how narrow the hallway is when two people try to pass each other, whether the backyard actually feels private or looks directly into three neighbors' yards.

not in real estate, but work with service businesses — same pattern though. the thing that converts isn't the polished overview. it's the moment someone watches and thinks "that's exactly my situation."

Wayne's "what can be" framing nailed the emotional angle. i'd add: the unspoken questions buyers won't ask at a showing — video is the one place you can answer those before they ever walk in.