Yes, I have mailed monthly and consistently since 2004. My first five years (99-2004) were less structured, but since then it has become a dependable part of my relationship-based marketing.

I alternate between six real estate-focused mailers and six lifestyle pieces throughout the year. For Southern California, I find timely, locally relevant information more useful than traditional calendars, recipes or seasonal schedules, since most of those resources are readily available online.

I also send a monthly item-of-value letter to my Top 100 clients, along with a direct-mail postcard to my full database and geographic farm that provides each homeowner with an updated estimate of their property’s value with one scan of a QR code!

For larger gifts and experiences, I prefer personal pop-bys and client events featuring door prizes and raffles. Everything is designed to feel current, useful and relevant rather than simply repeating traditional real estate marketing - trying to stand out from the traditional crowd. No offense to those that use these - they just are not my style is all.

Of course! My wisdom is very valuable Tony Lewis .

Being retired have not used direct mail in years. Did have a farm when I was active that received a monthly market activity update monthly. It was very effective. 

My direct mail is the item of value.

No.

I send direct mail to past clients - not to a geographical farm. 

I use linen letterhead and a special postage stamp

I agree with your actions Tony as it goes the extra mile Tony Lewis 

Those are all certainly items of value that you are including, Tony. I totally agree that we need to share something that makes opening our note worthwhile to the recipient.