25 Years in Real Estate — A Few Things I’ve Learned
By PAUL KAPLAN, Coachella Valley/Pasadena Local Real Estate Expert
(Bennion Deville Homes)
As I wrap up my 25th year in real estate, I’ve been reflecting on how unexpected this path was. I’m an introvert by nature, and more than a few people warned me early on that I’d never do well in this business. Too quiet. Too shy. Not salesy enoughI ignored the noise and jumped in feet first.What I’ve learned is that real estate isn’t about being the loudest voice—it’s about listening. Homes may be posts and beams, but this business is built on relationships, trust, and showing up consistently.Over the years, clients have become friends, and friendships have grown through some of life’s most significant transitions. I’ve learned that integrity never goes out of style. Markets change, technology evolves, and trends come and go—but how you treat people always matters.I’ve also learned a m...
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