The concept of real estate marketing is always evolving. From billboards, direct mail, to word of mouth, to SEO. I feel like many real east professionals get so caught up in driving traffic to their business, that they leave out the most important thing of all, credibility. Why should you shift your focus to this? Shouldn't the thousands you spend in marketing drive the correct traffic to your business and take care of itself? Of course you want traffic, but what good is that traffic if it never converts. It's identical to having a store in the perfect location, but when you go in, stuff is just everywhere and you have no idea if they have the product you are looking for or not. Lets explore the importance of credibility. Why It MattersWithout credibility, the traffic you send to your b... 08/19/2021

You've probably seen the signs all around your neighborhood displaying "we buy houses" or "cash for your house." Maybe you've even called the numbers and it's a company telling you that they pay cash for your house and close in as little as 3-5 days. For people that have a home that needs remodeled, inherited a home, or just need to sell super fast, these companies can be a great option. But you need to do your due diligence in vetting them. They are not all the same. And like many professions, the bad ones give the industry a bad reputation. Hopefully this article can provide a little clarity, and help you find a legitimate buyer for your house. Don't Call The Numbers On The Bandit SignsAlthough a few legitimate companies use these, most bandit signs with only a slogan and a number are... 08/18/2021

 I never really understood the TikTok hype. I mean I downloaded it on my phone, and it certainly helped provide me with quality entertainment during my morning coffee, but I assumed it was a fad that would pass quickly. It wasn’t until I made a quick before/after video of one of Shipwash Properties flips, that I realized how much power this app provided when it came to marketing, and it’s completely free. When I made the before/after of one of my flip houses, I got several impressions. Not only did I post the video to TikTok, but I also posted it across my other social media platforms as well. And people loved it! They engaged with it, they commented, they liked, and they shared. Wait, why didn’t they do this when I was just posting progress pictures? Let’s investigate the power of TikT... 08/13/2021

 How Do I Start Begin Analyzing Offers? After much thought and deliberation, you have finally decided to sell your house! Shortly after being on the market, you become overwhelmed with several offers. Stress begins to set in and you are left wondering which of these offers to even consider. Having multiple offers on your house is a great thing, but can create a mountain of stress for you. This article will help you determine which offers work best for you, and how to pick one.  Consider This  Reason For Selling Offer Price Financing Contingencies Requests Commitment    Reason For Selling The HouseWhy are you selling your house? Did you change jobs and need to sell your house fast? Did you inherit a home that you don't want to keep? Your reason for selling the home is the foundation for ... 08/11/2021

When I first started my business just this year, I was obsessing for days over what my logo would look like. I wanted to stand out from the other real estate investment companies. I hired a freelancer to design my logo. She probably hated me due to the revision requests I sent over. After it was all said and done, I still wasn't happy. It certainly stood out from some of my competitors, but I was never 100% satisfied. I had this obsession that I wanted a brand that would immediately stand out above the rest. I overcomplicated this entire process. After spending hundreds of dollars on marketing materials with my newly designed logo, it hit me. No one gives a crap what your logo is!  A Change of DirectionLet’s face it, real estate is competitive. Whether you are an agent, broker, or an in... 08/11/2021

Are you thinking about selling your house for cash? Do you want to sell your house today? We are here to help. Buckle up!We are aware of how hard it can get for homeowners to sell their homes. Many homeowners face hurdles when selling their houses.The traditional way of selling houses is too strenuous. Listing can be time-consuming and expensive. We Are Experienced Knoxville Home BuyersWe have been buying houses for a long time. We aren't new to this. We have purchased many houses over the years.We strive to give homeowners the best cash offers.Our representatives ensure that you get the cash that you deserve for your house. What's more, it doesn't take time. We buy homes in the shortest time possible. We buy houses fast for-cash from homeowners who are facing various issues. Foreclosur... 08/21/2020

12854 Pecos Rd, Knoxville, TN 37934 Price: $ 440,000 MLS #: 1080568 Bedrooms: 4 Bathrooms: 3.5 Square Footage: 3,491FARRAGUT IN STYLE! Well-maintained all-brick 2-story home that offers a desirable floor plan with all the bedrooms on the same level and a traditional main living area layout. Highlights include an elegant formal dining room with a trey ceiling, a bright open eat-in kitchen with upgraded appliances & granite countertops, a separate den/home office on the main level, a luxurious master suite with an updated master bathroom & large walk-in closet, the laundry room on the same level as the bedrooms, a huge bonus room upstairs, ample attic storage space, and an irrigation system installed. Enjoy a relaxing evening on the partially covered back deck that overlooks the quiet fen... 05/20/2019

1004 Edenbridge Way, Knoxville, TN 37923 Price: $ 250,000 MLS #: 1080197 Bedrooms: 3 Bathrooms: 2 Square Footage: 1,935WEST KNOXVILLE INVESTMENT OPPORTUNITY! Nestled in a desirable Cedar Bluff community, this one-level brick home offers a lot of potential as a primary residence or investment property. Highlights include upgraded stainless steel appliances in the well-designed kitchen, a beautiful floor-to-ceiling brick wood-burning fireplace in a the dining/living space next to the kitchen, and a separate family/bonus room. Relax in the updated all-season sunroom that overlooks the level fenced backyard. Very convenient location just minutes CAK, Webb, Catholic, and Cedar Bluff schools. Easy commute to Oak Ridge and downtown Knoxville! Community pool membership area available! Call The ... 05/17/2019

10115 Autumn Valley Ln, Knoxville, TN 37922 Price: $ 370,000 MLS #: 1079878 Bedrooms: 4 Bathrooms: 3.5 Square Footage: 3,708LOW MAINTENANCE LIVING IN WEST KNOXVILLE WITH FABULOUS AMENITIES! This gorgeous move-in ready townhouse offers a well-designed open floor plan with a main level master suite. Highlights include high cathedral ceilings & arched doorways in the great room, bull-nose corners, tasteful paint colors & plantation shutters throughout, a tankless water heater, an open kitchen with granite countertops, and a gorgeous master suite with beautiful trey ceiling & large walk-in closet w/ custom organizers. The finished basement includes a family room, media room, and kitchenette (possible separate living quarters). Plumbed for central vac. Enjoy the outdoors from the all-season ... 05/17/2019

4600 French Lace Ln, Knoxville, TN 37918 Price: $ 260,000 MLS #: 1079739 Bedrooms: 3 Bathrooms: 2.5 Square Footage: 2,109IMPECCABLY MAINTAINED! This move-in ready 2-story home offers a highly desirable floor plan with a comfortable main living area and all bedrooms on the same level. Highlights include a well-designed open kitchen with a breakfast bar, gorgeous hand-scraped hardwood floor in the living room, the laundry room on the same level as the bedrooms, tasteful neutral paint colors throughout, a bonus room upstairs that could also be a 4th bedroom, new windows, and a relaxing back deck that overlooks the large backyard. Located just minutes from Fountain City, Gibbs, local grocers, many good local restaurants, and several major retailers. Easy commute to downtown Knoxville and We... 05/17/2019

336 Creekview Lane, Knoxville, TN 37923 Price: $ 185,000 MLS #: 1079619 Bedrooms: 3 Bathrooms: 2 Square Footage: 1,496LOW-MAINTENANCE LIVING AT ITS BEST! Adorable move-in ready condo with a fantastic floor plan that includes an open main living area and requires no stairs to enter! Highlights include a well-designed kitchen with ample cabinet & countertop space, a high cathedral ceiling & cozy gas fireplace in the great room, and a relaxing back deck that overlooks the wooded backyard. Excellent West Knoxville location that is just minutes from I-40, area schools, several major retailers, and many great local restaurants! Easy commute to downtown Knoxville! Call The Holli McCray Group at (833) 464-7653 to see if this property is still available and to arrange a showing. CLICK HERE to vi... 05/14/2019

5543 Meadow Wells Dr, Knoxville, TN 37924 Price: $ 210,000 MLS #: 1079642 Bedrooms: 3 Bathrooms: 2 Square Footage: 1,630ONE LEVEL LIVING AT IS BEST! This beautifully maintained ranch offers a highly desirable split-bedroom floor plan with an open main living area and requires no steps to enter the home. Highlights include a high cathedral ceiling, arched doorway & cozy floor-to-ceiling stone fireplace in the great room, a bright open kitchen with stainless steel appliances, crown molding in the main living areas, and tasteful paint colors throughout. The beautiful master suite includes a gorgeous trey ceiling, large walk-in closet, whirlpool tub, and custom walk-in tile shower. Enjoy the outdoors from the relaxing covered back deck that is perfect for entertaining and overlooks the leve... 05/10/2019

216 S Sevenoaks Dr, Knoxville, TN 37922 Price: $ 475,000 MLS #: 1079247 Bedrooms: 4 Bathrooms: 3.5 Square Footage: 4,500NEW LISTING!! A TRUE ONE-OF-A-KIND! This charming basement ranch sits on over an acre of gorgeous property and offers a desirable layout with limitless possibilities. Highlights include a huge main level master suite with direct access to the balcony that overlooks the in-ground pool (w/ walk-on retractable cover & new pump), a beautiful spiral staircase that leads down to the finished walkout basement, 2 cozy ceiling-to-floor fireplaces (gas), and an elegant formal dining room. The basement (possible in-law suite) includes a large rec room w/ bar, office/safe room, 4th bedroom & full bathroom, and a built-in dehumidifier. The beautifully manicured yard includes a barn... 05/09/2019

11333 Gates Mill Dr, Knoxville, TN 37934 Price: $ 365,000 MLS #: 1078999 Bedrooms: 5 Bathrooms: 3 Square Footage: 2,760NEW LISTING!!! LIVE IN FARRAGUT! This well-maintained home offers a highly desirable floor plan with a spacious main living area, 4 bedrooms upstairs (incl. the master suite), a main level guest room/home office, and an unfinished basement. Highlights include large bedrooms, a luxurious master suite with a high trey ceiling & whirlpool tub in the master bathroom, a high cathedral ceiling & cozy fireplace in the living room, and a separate family room on the main level. The well-designed kitchen offers all new tile flooring, quartz countertops, and fresh paint. The relaxing back deck overlooking the large backyard is perfect for entertaining! New vapor barrier in the cra... 05/08/2019

2134 Blue Sage Lane, Knoxville, TN 37924 Price: $ 185,000 MLS #: 1078833 Bedrooms: 3 Bathrooms: 2 Square Footage: 1,588 IMMACULATE! Well-maintained single-owner ranch with a desirable open floor plan. Highlights include a spacious great room with a high cathedral ceiling, a large open kitchen with an island breakfast bar, pantry & new subway tile backsplash, a relaxing screened back porch, and a separate laundry room. Located on a quiet cul-de-sac that is just minutes from all of the amenities near Knoxville Center Mall. Easy commute to downtown Knoxville, Jefferson City, and Sevierville! Call The Holli McCray Group at (833) 464-7653 to see if this property is still available and to arrange a showing. CLICK HERE to view more images of this property.  Search the current inventory of MLS ... 05/06/2019

1004 Edenbridge Way, Knoxville, TN 37923 Price: $ 535,000 MLS #: 1078832 Bedrooms: 3 Bathrooms: 2 Full 2 Half Square Footage: 3,574 LOW MAINTENANCE LIVING IN FARRAGUT! This well-designed 2-story home offers a desirable floor plan with beautifully appointed open living area and main level master suite! Highlights include a gorgeous kitchen with granite countertops, arched doorways & island breakfast bar (w/ prep sink), a high vaulted ceiling & custom built-ins in the living room, a cozy breakfast room w/ exposed brick wall off of the family room/den, an elegant formal dining room, and a huge bonus room upstairs. The luxurious master suite features a high trey ceiling, dual walk-in closets & spa-like master bathroom. Relax on the screened back porch or quiet back patio complete with a hot... 05/06/2019

8701 Olde Colony Tr Apt 62, Knoxville, TN 37923 Price: $ 200,000 MLS #: 1078314 Bedrooms: 3 Bathrooms: 3 Square Footage: 2,083LOW MAINTENANCE IN WEST KNOXVILLE! This updated move-in ready townhouse offers an excellent floor plan with a open living area, 2 main level bedrooms, and a finished basement. Highlights include tasteful paint color throughout, updated cabinets & stainless steel appliances in the kitchen, a bright open living room with a high cathedral ceiling, and a spacious master bedroom that opens out onto the relaxing balcony. The finished basement features a rec room with a wet bar, 3rd bedroom, and a full bathroom. Brand new roof! Huge basement garage. Community features include a swimming pool, tennis courts, playground, and picnic area. Lawn care, grounds maintenance, an... 05/03/2019

1522 Branson Ave, Knoxville, TN 37917 Price: $ 225,000 MLS #: 1077914 Bedrooms: 4 Bathrooms: 2 Square Footage: 1,835 RENOVATED CRAFTSMAN IN NORTH KNOXVILLE! This beautifully appointed 2-story home is bursting with charm, numerous updates, and tasteful finishes. Highlights include a gorgeous remodeled kitchen with brand new cabinets, butcher block countertops, cute coffee nook built into the exposed brick & new stainless steel appliances, 2 main level bedrooms, new tile & refinished hardwood throughout, shiplap walls on the main level, a separate dining area/home office, fresh interior & exterior paint, brand new roof & windows, and several unique additions including built-in dog crate under the stairs. The relaxing all-season sunroom overlooks the fenced backyard. New plumbing, electric... 05/01/2019

1505 Nutgrove Lane, Knoxville, TN 37931 Price: $ 270,000 MLS #: 1077540 Bedrooms: 3 Bathrooms: 2.5 Square Footage: 2,306ONE LEVEL LIVING IN KARNS! Desirable split-bedroom floor plan with a separate home office/den (w/ French doors) and no stairs required to enter the home. Highlights include a bright eat-in kitchen with granite countertops, surround sound installed in the living room, extra wide doorways & fresh paint throughout, 2 walk-in closets & whirlpool tub in the master suite, and extra insulation installed in the attic. Relax on the screened back porch that overlooks the large backyard! Huge 2-car garage with a small, heated workshop and overhead storage. Convenient Karns location that's just minutes Karns and Hardin Valley schools, many great local restaurants, Cedar Bluff, and... 04/24/2019

8820 Farmington Dr, Knoxville, TN 37923 Price: $ 230,000 MLS #: 1077428 Bedrooms: 3 Bathrooms: 2.5 Square Footage: 2,110 UPDATED & MOVE-IN READY! This beautiful home offers a traditional split-foyer floor plan with a warm and comfortable feel. Highlights include all bedrooms on the main level, fresh paint throughout, a large living area with a cozy gas fireplace, a storage closet under the stairs, and a formal dining room. The beautifully updated eat-in kitchen features granite countertops, ceramic tile backsplash, tasteful checkerboard flooring, and new stainless steel appliances (gas range). Relax on the large covered front porch or on the refinished back deck. The finished basement includes a huge rec room and an updated utility room with a half-bathroom. Storage/workshop space in th... 04/24/2019