ActiveRain Community

  The digital marketing landscape has undergone a dramatic transformation in recent years, with the rise and popularity of user-generated content (UGC) paving the way for businesses to engage their audiences more intimately and directly than ever before. UGC - from reviews to social media posts - can have a tremendous positive impact on brand reputation, trustworthiness, visibility, and credibility.  But beyond just providing an invaluable asset for brands to leverage across all channels of communication, it provides consumers insights into products or services that could prove vital in helping them make better informed choices. Today we will explore how UGC is revolutionizing the digital marketing landscape - what it looks like now and where it might be headed in the future. The Rise o... 09/27/2023

  As companies strive to differentiate themselves from the competition and capture consumer attention, the rise of user-generated content (UGC) campaigns has made an undeniable impression on modern marketing. UGC gives customers a chance to be creative, share their own experiences with a product or service, and demonstrate why they love it. It's also less expensive than traditional advertising methods while boasting incredible engagement rates that often exceed those for other digital tactics.  From influencers boasting on Instagram about a brand’s products to in-person DUIs becoming shareable pieces of branded content, this upsurge of UGC has ultimately changed the entire marketing landscape. In this blog we will explore why UGC is so powerful as well as how marketers can create winnin... 09/27/2023

Feature Image Above Thunder Mountain and Coffeepot Rock From Shadow Rock DriveEnjoying the Sedona Lifestyle is the name of my series for the Active Rain September Challenge, hosted by Dr. Paula McDonald and Kathy Streib.Enjoying the Sedona LifestylePart 3Why Do Visitors and Residents Enjoy the Sedona Climate All Year? 300 Days of Sunshine?Sedona Weather - Tracking "sunshine" as a statistic, was not easy. One has to be cognizant of the weather each and every day. To be accurate, this statistic needs to be recorded on a daily basis. My husband decided to take on this project for one year to see how accurate the claim was. Many areas that boast high tourism and lots of sunshine claim this statistic. But there was an inner curiosity to either prove or disprove the claim in Sedona. So the tr... 09/27/2023

Unfortunately I don't have a video to post today for this challenge so instead I will tell you about a time I gave advice to a client of mine, who became a very successful real estate agent.  She was a teacher at the time and had been in the teaching profession for many years.  She had seemed to come to a time in her life that she was not enjoying teaching any longer and she wanted my advice about going into real estate.We had lunch and talked about real estate.  The good, the bad and more specifically why she thought real estate was her calling.  She had small children at the time and really wanted time during her days to spend with them.  How often do we hear that people get into real estate for the flexible schedule?  I talked to her about how this is pretty much a myth as we are in ... 09/27/2023

You can bike or walk to the beach from this cozy home located 2 miles to beautiful Englewood Beach Florida! PRIME LOCATION! Discover the ultimate coastal lifestyle, just a stone's throw away! This affordable home offers 2 spacious bedrooms, 1 full bath with a large living room, dining room area and an absolutely wonderful 10 x 12 air conditioned laundry room with NEW Rheem hot water heater and washer/ dryer included. NEW A/C system Dec. 2020, NEW ROOF May 2019! This cozy block/stucco constructed home has a 12 x 20 covered Enclosed Florida room that can easily be air-conditioned to add 324 square-foot of living (making it 1400 ft.² under air ).The home also has a covered carport that is currently being used as a fun tropical outside covered porch to enjoy the beautiful sunny Florida livi... 09/27/2023

As an MBA Graduate Student at the University of Dallas, I read many books. Most of them I sold back to the University's Book Store. But after graduation in December 2002, some books were keepers that I could not part with. One book was "Creative Destruction," Why Companies That Are Built to Last Underperform the Market - and How to Successfully Transform Them, by Richard Foster and Sarah Kaplan, published and copyrighted in 2001. Periodically, I hear about a company; then look them up in my Creative Destruction book. The premise for the book was about survival of the fittest of some of the most famous and richest companies in America. The result of analytic work, lasted over a decade long research project, to understand long-term company performance, by colleagues at McKinsey & Company.... 09/27/2023

Well, I wish it was a million dollars.  Yes, that is for sure. But, no, this is a different million that we all look forward to here in the Active Rain Community. As of this blog being published, I have surpassed the million points mark.I can remember managing a small run down Realty World office way back in February of 2011. I had high dreams of recruiting great agents. Unfortunately the broker was investing a lot of capital into short sales and flips. And so, the office continued to look run down and tired. It was my first time working for a broker that didn't want to spend money to make their office dazzle. I found the Active Rain community then and they helped to lift my spirits and keep me motivated.During that time, I found many friends in the A R community. A few of which I have ... 09/26/2023

There can be so many obstacles and challenges in the real estate industry, that I'm not sure where to start...This is for day 20 of The 30-Day Real Estate Social Media Challenge:“Share a challenge or obstacle that you faced or overcame as a real estate agent or real estate-related industry professional.” Ok, just a few random thoughts...That buyer who decided to purchase a car right before closing escrow.The seller who thinks they know more than me about pricing their home.The termite report that came in at $20,000 because of termites and beetles.The tenant that decided not to move out of the house within the time they had agreed to.The seller that decided at the last minute they really didn't want to sell.But, these all actually were fairly easy to overcome...yes, it took good negotiat... 09/26/2023

When you have as many furballs as we have, routines are important.Don't sleep past X time.Don't put them all to bed before Z time.Know that if you're late feeding them, they're going to let you know you're late!As their humans, we have our routines in taking care of them, and they know their part of the routines too!  Feeding time, the cats know where each of them gets fed, and so do the Chihuahuas.   We have a row of small pet crates in the living room and Hairy Winston goes to crate 4, Tiffany to 5, Gia to 6, Ellie to 7, etc.  Kati gets excited at dinner, so she'll run into ANY open crate :)When it comes to blogging, I have my routines.When I was in the midst of daily blogging, certain days of the week or month were on a set schedule, so generating ideas for posts was that much easier... 09/26/2023

In today's fast-paced real estate market, it's easy for home sellers to get caught up in the whirlwind of online marketing and listing prices. However, the true value of your home may not always align with what you see online. Let me share a real-life example from my recent listing on Eldlestone in Ashburn, Virginia, within the beautiful Loudoun Valley Estate neighborhood.As a local expert in Loudoun County and the Loudoun Valley Estate, I understand the nuances of this market. When my home sellers initially looked online for pricing guidance, they were presented with a range of numbers. But we decided to aim higher, listing the property at $1.175 million.The result? We not only sold it at this ambitious price but also secured the top dollar value for the neighborhood, all within three ... 09/26/2023

  Voice search is one of the most exciting new developments in marketing and SEO. Not only does it offer a way for businesses to connect with customers more directly, but it also opens up a wealth of possibilities as far as targeting specific audiences and optimizing website content. In this blog, we'll be exploring why voice search optimization is so important - both now and in the future - and what you can do to help your business stand out from the crowd. From how voice search algorithms work to tips on making sure your content is optimized for voice searches, get ready to learn everything there is to know about helping your business succeed with this powerful new technology. Understanding Voice Search  In today's digital marketing age, most of us live a fast-paced life and multitask... 09/26/2023

“An idea that is not dangerous is unworthy of being called an idea at all.” ― Oscar Wilde.. #Delegate #VirtualAssistant #Outsourcing #CoachKaterina #Quotes #QuoteOfTheDay #QuotesDaily #QuotesToLiveBy 09/26/2023

 This charming home has found its perfect match, and we couldn't be happier for our clients and the lucky new homeowners. It's a testament to teamwork, dedication, and the power of finding the right place to call home. Buying/Selling A HOME? Let us help you. Contact us Now!☎ +1 614-431-1770 📩 erikhiss@gmail.com   A chic urban retreat in the heart of downtown Columbus! This stylish 1BR, 1BA condo offers the perfect blend of contemporary living & city convenience!   09/26/2023

In Ashburn, Virginia, something wonderful just happened in real estate. We're excited to share that we recently closed on 21860 Westdale Ct, a truly special home.It's been a joy helping the buyers with this. Right from the start, we knew this home was unique. Let's take you through this exciting journey.This house is in a lovely area in Ashburn. The neighborhood is welcoming, with nice streets and friendly neighbors. As soon as we entered, we felt the warm and inviting atmosphere. The spacious living spaces, cozy bedrooms, and well-equipped kitchen left us impressed.But what truly sets this house apart is the feeling of belonging it brings. Homes are where memories are made, and dreams come alive. Interested in getting your dream home? Let's talk about your options and make your move to... 09/26/2023

Buying a home is exciting yet can be a complex process. Some buyers become too overwhelmed, and end up making crucial mistakes. And oftentimes, mistakes in real estate are very costly. Let's look at the top mistakes Charlotte NC homebuyers make and how to avoid them. Not getting pre-approvedA mortgage pre-approval is simply a statement of your credit score. . It is released by a lender or bank after a loan officer has closely evaluated your finances. Getting pre-approved will determine how much money you can borrow, as well as how much you can pay monthly.  Getting pre-approved paves the way to transition to making an offer for the  Charlotte, NC home you want. You can also narrow down your home search by tailoring it around the mortgage amount. Remember, though: if you’re pre-approved ... 09/26/2023

Posts Just For You- This Week at ActiveRain September 23 to September 30, 2023 Every day there is something to learn here at ActiveRain.  With this series, I try to highlight posts that gave me that lightbulb moment. It could be something techie, something about Real Estate or other professions, about a place, or about a person. Or, it could be a post that made me sit up and take notice! September 25:  Wanda Kubat-Nerdin    Nerdin Gardens:  Before You Turn-ipGet ready to chuckle, smile and appreciate Wanda’s creativity.  Candice A. Donofrio    😄Rx For Laughter😄Amen to that, Candice A. Donofrio Do you have that Joyful Vibration?? Dick Betts Maybe You Should Avoid a Kissing LanaiWhat a cute post from Dick.   Leanne Smith Motivational Monday- Why Can't We Be Friends?Love this from Leanne. ... 10/01/2023

“Love it. Work it. In there, lies your ultimate win.”― Kevin Abdulrahman.. #Delegate #VirtualAssistant #Outsourcing #CoachKaterina #Quotes #QuoteOfTheDay #QuotesDaily #QuotesToLiveBy 09/25/2023

It's beginning to feel a lot like 2008 all over again in some respects.  Yes, the exact details are a bit different,  but the market seems to be dropping in a majority of locations. As a buyer who specializes in just one component of real estate, I'm not able to see the big picture, but there has been a definite increase in the amount of inquiries that I recieve from my websites that offer to purchase homes from owners who are heading towards financial troubles. With the Fed hinting that one more rate increase is coming this year, the net effect on home prices is in a downward direction. I realize that some markets are insulated from the negative inclination due to a variety of factors, but I'm seeing an ugly froth on the horizon. What do you think? 09/25/2023

  As the world rapidly transforms into a more tech-savvy environment, it's becoming increasingly important to stay ahead of the curve when it comes to search engine optimization (SEO). Many people are now aware of classic SEO advantages like unique content and link building, but as we proceed further through this digital age, voice search is shaking up the game. Voice assistants have come on the market with lightning speed in recent years, and optimizing your website for them is now essential if you hope to maintain a beneficial standing in online searches.  In this blog, we're taking an in-depth look at Voice Search Optimization -- from its history and importance all the way down to concrete tips for responsive implementation. So get ready - revolutionizing your SEO efforts has never b... 09/25/2023

  Interactive content has been quickly gaining traction as an instrumental tool for marketers to engage with consumers in a highly personalized and creative way. In recent years, digital marketing has made great strides in its ability to hold the attention of those it connects with, and interactive content is at the forefront of this revolution; captivating viewers with multimedia experiences that create deeper relationships between brands and their followers.  Whether you are launching a new product or increasing brand loyalty, interactive content can provide unexpected opportunities to deliver impactful messages that leave a lasting impression on your audience. Let's explore some of the ways interactive content is transforming the landscape of digital marketing today. The Impact of In... 09/25/2023