Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 9600 Grand Sandestin Boulevard UNIT 3314, Miramar Beach, FL 32550MLS #: 933884Price: $685,000Beds: 3Baths: 3Sq Feet: 1,848 Call John Moran 850-217-7618 to see if this property is still available. Come and enjoy this fully updated coastal chic 3 bedroom, 3 bath condo that includes 2 master suites, an open floor plan, and a very spacious balcony overlooking the Baytowne Marina. This whole unit comes fully furnished and was updated to be handicap accessible. On top of that, it has beautiful quartz countertops in the kitchen following new stainless steel appliances.This unit is located very close to Villages of Baytowne Wharf which includes award winning restaurants and live entertainment. In addition, there are many amenities to enjoy including a gym and community pool .T...
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By Maureen Cool
(RE/MAX Realty Plus)
Great Location Situated in the Heart of Manor Hill of Sun 'n LakeThis home is move - in ready and updated in 2019 with additional updates in 2023, including a whole house generator, hurricane shutters, all new double pane windows and sliding glass doors. The roof was replaced in 2022. The exterior of the home is freshly painted. You will love this popular floor plan. Step into the foyer with the living room and dining room to the left. Straight ahead leads you to the flex-space room (family room, breakfast room or whatever you want it to be) and the kitchen to the left. The kitchen has new Slate smudge-proof appliances (2023) and vinyl planked flooring. in 2019 updates included ceiling fans and light fixtures, kitchen cabinets, solid surface countertops and a pantry. The flex-space feat...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 Bedroom  1 Bathroom Sq ft: 627For more details surrounding the sale of this home please contact the following:Alyssa Barnett, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: alyssabarnett@atthebeachteam.comWebsite: www.AtTheBeachTeam.comAlyssa BarnettOffice: 850-654-3325Mobile: 850-822-0975Fax: 800-654-2959
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Clearing clutter is always steps 1-3 of home staging.  I don't care if you are going super santa on the decorations or going slim version.  It all starts with clearing the clutter.  Clear the clutter then pile on the decorations as deep as you want.   I would pass of the singing fish that was popular a few years ago but if that is your desire,go for it.  Once your house is clean and clutter-free, you can create a picturesque holiday home that is sure to sell.Use holiday decor to complement the colors of your home and use decorations to draw attention to the best features of your home.If you need extra tips, let me know!#thehelpfulagent #home #houseexpert #forsale #stagingtips #hometips #homestyle #realestate #happyholidays #realestateagent #realtor #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 6 2023.New properties for sale 386Back On Market 79Price Decrease 401Price increase 39Active kick out 10Active option contract 244Active contingent 38Pending listings 285Sold listings 310Expired listings 41Cancelled listings 137Withdrawn listings 5Temporary off market listings 49Coming soon listings 43
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By Wanda Richards, Real Estate Photographer
(Shows Great Photography LLC)
Do you want to reach a younger market with your marketing? Potential first-time home buyers? It might be time to rethink your social media presence (or lack thereof). Brenda Lee's number 1 hit after 65 years is a perfect example. About a week ago, my 11-year-old granddaughter was helping me shop for a new Christmas tree, and we were listening to Christmas music on the radio when "Rocking Around The Christmas Tree" came on. Nyah said, "Mimi, I love this song!" "That's Brenda Lee. Did you know she was only 13 when she recorded it?" I was shocked and asked her how she knew that, and she said, "I follow her on TikTok." It just shows the power of social media. It has exposed a new generation to this song we grew up with. The younger generation is not looking for their first home in the Newsp...
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
  Welcome to this meticulously maintained 3BR/2BA end unit in Pawleys Island, now even more enticing with a recent price reduction!Positioned as the lowest priced end unit in the area, this residence offers the epitome of low-maintenance coastal living and is MOVE IN READY.Vaulted ceilings grace the main living area and primary bedroom, enhancing the sense of spaciousness.Enjoy the outdoors from the screened porch overlooking the pool and common areas.The residence features vinyl plank flooring in the living and dining areas, ensuring both elegance and durability.Additional amenities include a downstairs storage room for beach and sports equipment, along with ample overflow parking.Noteworthy updates include a 2019 water heater replacement.This property, now at an even more compelling p...
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By Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Luxury Division Specialist
(Keller Williams Advantage III Realty in Lake Nona)
*** UTILITIES NOW PRESENT!*** AND NO CIAC SPECIAL ASSESSMENT for this property! Don't miss out on this remarkable opportunity! Whether you're looking to build your dream home, invest in your future, or secure a prime piece of real estate, 1306 Congo Court, Poinciana, Florida, is the perfect choice. Act fast to make this beautiful land your own and embark on a journey to a fulfilling and rewarding future! Situated in the sought-after Poinciana neighborhood, this vacant land enjoys the best of both worlds. Nestled in a tranquil and peaceful area, you'll experience the serenity of nature while still being close to all the amenities you need. Whether you're seeking a perfect retirement spot or a family-friendly community, this location has it all. Poinciana is a vibrant community with an a...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
From part 5 of this series 2024 Executive Strategic Thinking and Planning, quality questions helped to provide clarity regarding how to start thinking about what is identified as the Values Statement that is the non-negotiable behaviors to be demonstrated Here is the result of answering those question to craft my real estate practice Values Statement.With a moral compass strengthened by consistent GRIT and GRATITUDE, I will undertake to PROTECT and PROMOTE my clients by going the extra mile while being appreciative and respectful of my community here in Mohave County, AZ including all stakeholders (local to national) as well as constitutional property rights and the earth’s natural resources.  Through continuing education, I will strive to be THE professional TRAILBLAZER who is informed...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Unwrap the magic of a new home this holiday season!  Tis the season to be actively involved with a new home purchase.  It may not happen today,or tomorrow but I don't know how many clients have told me that they had wished they had listened when told it was the time to make this happen.  Itis a process and we need to prepare for the end game.  It takes time.  🎁✨Your dream home is more than just a present—it's the gift that keeps on giving. Let's make your homeownership dreams come true.Contact me today, and let's check 'New Home' off your holiday wishlist!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #holidays #wishlist #realestate #realestateagent #realtor #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 5 2023.New properties for sale 301Back On Market 95Price Decrease 502Price increase 72Active kick out 11Active option contract 249Active contingent 54Pending listings 388Sold listings 320Expired listings 30Cancelled listings 160Withdrawn listings 12Temporary off market listings 60Coming soon listings 49
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
According to a survey, most potential buyers (55%) know that the present market is highly competitive; nonetheless, most (54%) still want to keep their current goals or speed up the buying process.According to the 2023 Homebuyer Insights Report published by Bank of America, many prospective buyers, particularly those in their 40s and younger, are moving on with their plans to purchase houses despite believing the market favors sellers.More than half of potential homebuyers questioned feel the market is more competitive than it was the year before; yet, almost the same number of respondents (54%) want to either quicken the pace at which they acquire a house or buy when they had initially intended to do so.The rate is significantly higher for younger generations, with 62% of Gen Z and 55%...
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
  As the year winds down, many homeowners may put their selling plans on hold, but here's a secret: this could be your golden opportunity to shine in the real estate market.At Edge Of The Beach Realty, we believe that listing your home now comes with distinct advantages, giving you a competitive edge, attracting eager homebuyers, and allowing you to leverage your equity for a seamless transition to your next dream home.Unlock Your Home's Potential: Three Compelling Reasons to List with Edge Of The Beach Realty Now!In the realm of real estate, timing can be everything, and now is the opportune moment for sellers to take center stage with Edge Of The Beach Realty.As we approach the year's end, a strategic decision to list your home offers a competitive edge over those who may postpone the...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
I am just like most of you.  I spent yesterday in front of the SMART? TV watching Christmas movies. I had stuff to do but decided to not do stuff which is a decision in and of itself.  If you ever run into a similar quandary on what to do.  You can always do stuff around the house.  Keep your home in tip-top shape, even during harsh winter months, by following this handy list of seasonal maintenance todos!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #hometips #todolist #happyhome #realtor #realestate #realestateagent
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
The execution of this executive strategic thinking and planning of a master action plan begins with having 100% clarity about how one will behave. This behavior begins with one’s moral code, one’s ethics, one's code of conduct, one’s values. REALTORS® have the NAR Code of Ethics which is a potential foundation for constructing the Values Statement for this master action plan.Again quality questions support gaining crystal clear clarity.What are my basic underlying values or principles?ANSWER: Consistent integrity doing what is right when no one else is looking  Going the extra mile  Focus on others first NOT my pocketbook  Protect clients Promote clients Grow knowledge Obtain specialty certifications to expand formal knowledge and credentials Use experiences for learning Be 100% profess...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  December 4 2023.New properties for sale 75Back On Market 27Price Decrease 132Price increase 9Active kick out 12Active option contract 109Active contingent 24Pending listings 123Sold listings 63Expired listings 24Cancelled listings 15Withdrawn listings 3Temporary off market listings 35Coming soon listings 24
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By Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Luxury Division Specialist
(Keller Williams Advantage III Realty in Lake Nona)
    Welcome to the INAUGURAL "UNSELLABLE HOUSES ORLANDO".  This seller could not sell her house in current condition for more than $225,000.  This is where the innovative approach of The Florida Tolbert Team at Keller Williams Advantage III Realty comes in!  We met the seller, a wonderful widow and she told us this was her final sale as she was off to live with the kids and grand kids, and she needed every penny.  Now any wholesale buyer, We buy ugly homes, and so many others would love to buy this for cheap and fix and flip and keep the profits, however, our compassion for our sellers is what sets our team apart.We spoke to the seller and explained that we could sell this home for an estimated $450,000 if it was remodeled and she let us know while that sounded wonderful, she didn't hav...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
When crafting any executable executive strategic thinking and planning master plan of action, the quality of the questions along with the depth and breadth to be asked is paramount. This is also true within the sales process.Quality questions when asked strategically will deliver quality results, build the thinking and strategizing behaviors and ultimately realize the desired result. In the sales process, quality questions also build the relationship.Remember the words of President Teddy Roosevelt:"No one cares how much you know until they know how much you care."The executive strategic thinking and planning process is not the time to ask vague questions nor is it the time to rush through this process. Your time in crafting a master plan of action is an investment in the future of your ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
When it comes to buying the perfect home, it's bass-ically a numbers game.  And one of those numbers is the day count.  We need to start now with those conversations so we can look at houses, make offers and hopefully find that dream home for you and your family.  If you're ready to buy, send me a message and let's tune into your needs, develop a game plan, and get you settled the perfect home that will have you making CHORD memories for years to come.#realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #dreamhome #homeownership #homebuying #homesearch #buyingahome #financehub
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
And your vision for your real estate practice, small business, is? Here is mine:With Grit and Gratitude, my real estate practice here in NW AZ will consistently blaze the trail by demonstrating integrity, knowledge, and a commitment to excellence because life begins where the pavement ends. By going the extra mile, I will  elevate the profession of real estate agents.For me the lack of professionalism including the lack of ethics by some real estate agents, truly bothers me.  All I can do is control my own behaviors and when possible, influence the behaviors of others.The Vision Statement within your executive strategic thinking and planning is that vanishing point on the horizon. This statement should not be confused with a Mission Statement that delineates how you are moving toward th...
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