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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Sam Thomas, When it's important; hire a professional.
(Providence Group Realty)
Experience the epitome of elegance and functionality at 904 Canyon Oak Drive, Euless, Texas. This stunning property, built in 2019, offers a remarkable blend of modern design and convenience, spanning an impressive 3,924 square feet with 4 bedrooms, 3 full baths, and 2 half baths.Situated within a gated community, residents enjoy access to premium amenities including a sparkling pool and scenic walking trails. Step inside to discover vaulted ceilings and a majestic 2-story staircase adorned with sleek metal railings, creating an ambiance of openness and luminosity.The first floor features two primary suites, each boasting spacious upgraded bathrooms and walk-in closets for unparalleled comfort and privacy. The second bedroom downstairs introduces an uncommonly spacious layout, featuring...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Attention all real estate agents! Do you have a client looking for a low maintenance (yard work is included with HOA - seriously) custom garden home with an oversized side entry garage, 4 beds, an office, HUGE windows, a fireplace, MASSIVE (and recently renovated with custom pavers) patio that backs onto a trail for hiking? Great! We’ve got the property for you!  Situated adjacent to the serene Cibolo Creek Nature Trail in Fair Oaks Ranch, this stunning 4-bedroom, 3-bathroom residence is a true gem waiting to be discovered. Crafted by Atkinson, a name synonymous with quality and craftsmanship, this 3,026 square foot home is a testament to luxurious living.From the moment your clients step inside, they'll be captivated by the elegance and charm that permeates every inch of this home. Wit...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Funny thing about rural real estate, not everyone knows the differences, but some agents think they do. A recent posting in a Facebook group by Active Rain Member Candice A. Donofrio highlighted why not everyone should be selling rural real estate.“(cited property) has been on the market for awhile, Can you provide insight into whether the extended listing duration is related to the water allocation issue?”When reading this and knowing the property is vacant land, the agent who sent this correspondence to Candice doesn’t know vacant land does not necessarily sell quickly. On average, here in rural Mohave County, AZ vacant land averages between one and two years. Yes there are always exceptions. Also this real estate agent and REALTOR may not have read the listing and is making presumpti...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Dreaming of homeownership but wondering what you might have to sacrifice to get there?  It is not really a sacrifice because maybe some of these expenditures might not make sense in the long run.  🏡💭Many opt to skip the daily coffee run or dine out less to save for their future nest.  Daily coffee is very important but not at the price they charge at Starbucks.  (sorry if you have that habit).  I dine out on a regular basis, not as much as I once did.  But at least once a week.  What small luxuries would you give up to unlock the door to your new home? Let's make those dreams a reality together!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #realestate #realtor ##househunting #finances #investment #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 18 2024.New properties for sale 694Back On Market 109Price Decrease 667Price increase 63Active kick out 12Active option contract 325Active contingent 66Pending listings 375Sold listings 374Expired listings 38Cancelled listings 89Withdrawn listings 7Temporary off market listings 47Coming soon listings 169
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Embarking on a real estate transaction, whether it's leasing, selling, or buying a home, marks a significant milestone in one's life. These processes can be complex, filled with legal jargon, negotiations, and a seemingly endless stream of paperwork. Understanding the nuances of each type of transaction can help streamline the process, reduce stress, and ensure you make informed decisions. As the real estate market evolves, having a clear strategy and the right support is crucial to navigating these waters successfully.For many, the prospect of leasing, selling, or buying a home can be daunting due to the financial implications and the detailed steps involved. Each type of transaction requires specific knowledge and preparations to maximize success and minimize risks. Real estate profes...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
This is a great blog by Lou Ludwig about successful people.      Motivational Power Quote   Successful People Make it Look Easy "If people knew how hard I worked to gain my mastery, it wouldn't seem so wonderful." Michelangelo, artist       As I see it. . . . . . . . Successful people make it look easy  When we watch at successful athlete playing or in their venue they make what they do look easy. Not matter what the sport is a successful athlete spends many hours preparing themselves to succeed. They may run hundreds of miles to prepare themselves to success run a sprint that takes less then a minute.   A professional golfer hits thousands of golf balls to perfect their skills to become better. People who succeed in their field are committed to become better and elevating their skills ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Starting the process of buying a home can be stressful and feel so overwhelming,but remember that you don't have to do this alone, I've got your back.  I have been working in this industry for longer than I want to admit.  I can help all thru this activity called home buying, don't stress it.  Just send me a message or give me a call!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #happyhome #icanhelp #realestate #realtor #realestateagent #dailyaffirmation #themoreyouknow
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 17 2024.New properties for sale 511 Back On Market 124Price Decrease 575Price increase 95Active kick out 17Active option contract 381Active contingent 82Pending listings 409Sold listings 403Expired listings 44Cancelled listings 89Withdrawn listings 7Temporary off market listings 52Coming soon listings 141
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
You may have heard that Google and some others are frowning on AI content. If you fill your site with it, your search engine ranking will plummet. And... Google (and others) believe that they can tell the difference between human writing and AI writing.Part of it is the fact that nothing AI writes feels personal. Unless someone edits to add personality, you won't find sentences beginning with "My favorite clients..." or "The last time I visited..."An article I read this morning explained that the "no AI" bots also look for words that AI seems to love to use. He called them trigger words, and he warned against using them. Or at least against using them inappropriately, as AI does. Here's the list: cognizant synergy pertinent delve peril testament treasure trove tapestry - when not speaki...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
517 Augusta Way #11001, Miramar Beach, FL Click here to Get Directions$775000 3 Beds - 2 Baths - Photos Maps & Local Schools Print Advantages of a condo but lives like a single family home. No shared walls with neighbors, Numerous updates in this unit. Current floor plan is nothing like originally built. Must see kitchen & bath updates, VPF flooring, ceiling fans and recessed lighting. New roof in 2021. New HVAC system in 2020. Being sold furnished with a few exclusions. Golf cart is available for sale separately. Follow This Home
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 11807 Front Beach Road 1-808, Panama City Beach, FL 32407     MLS #: 755563Price: $614,900Beds: 2Baths: 2 Sq feet: 1,135 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.Welcome to Grand Panama Tower I unit 808! The pinnacle of Gulf front living, this immaculate, fully furnished, 2bedroom, 2 bath, + bunk nook floorplan at Grand Panama is a must see. It is the perfect place for those seeking the ultimate in convenience, comfort, and resort-style living, making it the perfect retreat for anyone looking to enjoy the best that Panama City Beach has to offer. The prime 8th floor location allows for unsurpassed views of the Gulf of Mexico and the beach from both inside the condo and outside on the generous private balcony. This super clean an...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Please join me and my colleagues next Tuesday, April 23rd at 1PM EDT (10AM PDT), for a deep dive into our market forecasts and MLS reporting as well as a presentation of our Kukun Portal and how it can help you sell more during these difficult times. Meet me, our CEO Raf Howery, and our chief economist, John Schuler, and have your real estate market questions answered. Please register here: Zoom Registration LinkAnd, if you aren't able to make it, please visit us at www.kukun.ai
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 16 2024.New properties for sale 473Back On Market 112Price Decrease 628Price increase 195Active kick out 14Active option contract 445Active contingent 83Pending listings 659Sold listings 487Expired listings 65Cancelled listings 129Withdrawn listings 3Temporary off market listings 68Coming soon listings 125
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 590 Santa Rosa Boulevard UNIT 406, Fort Walton Beach, FL 32548MLS #: 937136Price: $570,000Beds: 1Baths: 2Sq feet: 802 Call Gil Erikson 850-714-2122 to see if this property is still available.This condo is your ticket to the fabulous beach lifestyle. Panoramic view of the beautiful Gulf of Mexico coastline. Plenty of room for the family with halls bunks and a sleeper sofa, you can also cash in $$$$ on vacation rentals. Gulf side pool, fitness room, and many other great amenities. Lots of fun restaurants and attractions in the area. There is also multi level covered parking. Tile floors, granite kitchen counter and stainless appliances. Buyer to verify information.   Click here to see additional photos and details of this property
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 775 Gulf Shore Drive UNIT 2046, Destin, FL 32541MLS #: 940798Price: $387,000Beds: 1Baths: 1Sq feet: 708 Call Gil Erikson 850-714-2122 to see if this property is still available.!! SELLER EAGER FOR OFFER !! Don't be shy. This lovely condo is your ticket to the fabulous beach life style. Located on the canal with a great view. This condo has the larger 1 bedroom floor plan. Beach access is just across the street. Make vacation memories with the family and you can also cash in $$$ on vacation rentals. Currently has approximately 80% occupancy. Sleeps up to 5 people with a sleeper sofa and roll-away bed. Great amenities include tennis, beach access, marina, on site restaurant, executive golf course, and many fun attractions in the area. There are multiple pools and a 24/7 g...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 114 Carillon Market Street 410, Panama City Beach, FL 32413MLS #: 947284Price: $359,900Beds: 1Baths: 1 Sq Feet: 530 Call Alyssa Barnett 916-710-3744 to see if this property is still available. Great opportunity to own a serene beach getaway in the exclusive Carillon Beach Inn! Unit 410 is located on the 4th floor with serene views of Lake Carillon and glimpses of the Gulf of Mexico! This unit has been renovated and fully upgraded! Upgraded features of this unit include luxury LVP flooring, quartz countertops, stainless steel appliances, cooktop, shiplap and coastal furnishings. Turn key and rental ready! This unit is ideal for a beach getaway or investment property. Enjoy astonishing sunrises and sunsets from the balcony overlooking Lake Carillon. Carillon Beach Inn is ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details:5115 Gulf Drive 1704, Panama City, FL 32408     MLS #: 755759Price: $475,000Beds: 1Baths: 2 Sq feet: 883 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.BEST OF THE BEST IN SEYCHELLES! COMPLETELY UPGRADED TO SUIT THE OWNER'S DISCERNING TASTE! Incredible value for this renovated, turnkey 1BD/2BA at Seychelles! Close in time to capture high $ rental income. Quarterly HOA dues cover all utilities even power! Owners have spared no expense in updating and maintaining this special condo. Kitchen features new quartz countertops, oversized granite sink, brand new stainless appliances (fridge, convection range, microwave, Bosch dishwasher). Master and second bathrooms boast custom tile walk-in showers, high-end frameless glass shower doors, quar...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
In Simon and Garfunkel's "The Sounds of Silence," penned 60 years ago, lies a profound reflection of our modern communication. Today, as we grapple with a culture of surface-level interaction and fear-driven silence, the song's message resonates with urgency.In a moment of reflection, I realized the danger of our collective silence. With a pivotal election approaching, the reluctance to engage openly deepens societal divides. But avoiding conflict only allows it to fester.While I may not halt the march toward conflict alone, I commit to fostering genuine connections. Let's prioritize dialogue and listening, challenging our own perspectives for true understanding and progress.Read the full article here: https://applycommercialloans.com/the-sounds-of-silence/Contact Information:Karen Schi...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
     Although the majority of prospective Orlando area buyers (55%) are aware of the current challenging market, most of them (54%) still intend to stick to their current objectives or expedite the Central Florida real estate process!     According to Bank of America's 2023 Homebuyer Insights Report, many enthusiastic local homebuyers in Central Florida, particularly those in their 40s and younger, are moving forward with their plans to purchase homes even though they think the market is biased in favor of sellers.     Over half of those who were considering buying a home in the Orlando region who responded to the study (55%) said they thought the market was more competitive than it was the previous year. However, just as many (54%) said they wanted to buy sooner rather than later.     ...
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