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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By David John Medendorp, CCIM, GRI, Investments, Waterfront Homes, Muskegon
(Medendorp Real Estate Group Muskegon )
Let’s talk about something you might not check nearly as often as your bank account – and that’s how much your home is worth. But when it comes to your financial situation, it’s an important thing to remember. When’s the last time you had a professional show you the value of your home?Think about it. For most people, your house is probably the biggest asset you have. And if you’ve owned your home for a few years (or longer), chances are it’s been quietly building wealth for you in the background. And honestly? You might be surprised by just how much. What Is Home Equity?This wealth you may not even realize you have comes in the form of home equity. Home equity is the difference between what your house is worth and what you still owe on your mortgage. It grows over time as home values ri...
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By Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI, Arizona Homes and Land Group/ Buy or Sell
(HomeSmart Real Estate)
In real esate we need to be clear when we talk and write, otherwise we can confuse people. Clear things can become blurry.Make yourself clear (Photo: by Kalhh, Pixabay)"Let me make myself clear", it seems like everyone says this today. Why? Do they assume you are not telling the truth in the first place? Or....are we just bumbling fools that mess up everything we write or say. Well it used to be that people made mistakes when they said things by either speaking too fast or putting emphasis on their syllables incorrectly. Oh well...We all thought auto correct on our text messages and emails and letters would help us stay out of trouble. Well.....apparently not...read on. Does AUTO CORRECT and Voice Dictation seem like a great process in theory but do you spend more time correcting the au...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog  Own a Slice of Arizona Wilderness: 10 Acres Near National Forest in Coconino County$199,000 Discover Untamed Arizona: 10 Acres of Off-Grid Freedom in Coconino CountyTired of the noise, traffic, and crowded cityscapes? Dreaming of a place where you can reconnect with nature and live life on your own terms? Welcome to your 10-acre off-grid escape in Coconino County, Arizona—a rare opportunity to own raw, untouched land bordering Forest Service property, where adventure and tranquility await.Your Blank Canvas in the High DesertThis secluded parcel is perfect for those craving privacy, sustainability, and a slower pace of life. Whether you're an outdoor enthusiast, eco-conscious homesteader, or savvy investor, this property checks all the boxes: 10 acres of raw land to de...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 950 Highway 98 Unit 6101, Destin, FL 32541MLS #: 960319Price: $2,190,000Beds: 3Baths: 3.5Sq feet: 3,648Call Martin Luus (850) 296-7011 to see if this property is still available.Spectacular 10th floor condominium in the ultra-private Regency Towers will impress the moment you enter this premium Gulf front home. This expansive Coastal home features three bedrooms, three & half baths, enclosed balcony and high end finishes throughout 3800 sq. ft. of living space. Behind the gates you will find 44 Gulf front, non-rental condominiums with sweeping views, private deeded beach, Clubhouse, tennis, pool, fitness center, sauna, and onsite Security & HOA Office. Property being sold fully furnished excluding some artwork and personal items.  Click here to see additional photos and...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Communication is Key for Professional.  Don't let your message get garbled by myths.   Have you ever read an email subject line or seen a news broadcast that referred to something by its acronym – and it’s one you’ve never heard before? I sure have. Just this morning a news broadcaster was mentioning the impact of something. But I don’t know what it was because he referred to it by its acronym. I asked my husband if he had any idea what they were talking about. Nope. No clue. He likes to channel surf, so away it went. Once in a while I become curious enough to try to look it up, but not often. When it comes to acronyms, I’ve found that the same ones can sometimes apply to a large number of topics. Sometimes the topics are even related. So – before you can figure out what they’re talking...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Looking to give your space a refresh this year?Do what makes you happy.  Feed your internal beast and go wild.  🎨This years design trends are all about personality—think bold colors, playful patterns, and touches of Western flair.Whether you're leaning into seasonal styling or embracing statement embellishments, there’s something for every taste.A little creativity can go a long way in making your home feel fresh and inspiring.🏡#thehelpfulagent #home #houseexpert #house #listreports #homestyle #homedecor #a042325 #investment #happyhome #realestate #realestateagent #realtor #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 23 2025New properties for sale 608Back On Market 119Price Decrease 934Price increase 79Active kick out 13Active option contract 342Active contingent  57Pending listings 442Sold listings 357Expired listings 36Cancelled listings 137Withdrawn listings 12Temporary off market listings 58Coming soon listings 151
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents, we’ve got a custom gem in Timberwood Park that your buyers will not want to miss! Welcome to 1703 Slumber Pass, a 4-bed, 3.5-bath home with a private study, 3-car garage, and 2,938 SF of highly upgraded living space—all set on a half-acre corner lot.Built in 2015 by Gresham Homes and freshly updated in 2025, this listing offers: ✅ Side-entry 3-car garage with shelving ✅ Pull-through RV pad with 50 amp hookup ✅ Wood-burning limestone fireplace ✅ New GE cooktop, two new water heaters, and four new toilets ✅ Oversized covered patio for entertaining ✅ Hardwood floors, coffered ceilings, custom kitchen cabinetry + wine rack ✅ Private study with crown molding ✅ Spa-like primary suite with dual vanities, walk-in shower, and two closetsThe HOA includes clubhouse, fitness center, lake, c...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Hey agents! We’ve got a new listing that checks ALL the boxes for your clients—meet 4523 Stark Alley in the sought-after Copper Branch neighborhood in San Antonio!This transitional Hill Country-style home features 4 bedrooms, 3 full bathrooms, and over 2,500 square feet of beautifully designed living space. The floor plan offers flexibility with a downstairs guest suite, open kitchen/living/dining, and a private primary retreat with luxury finishes.Upstairs, your buyers will love the loft/flex space and two more bedrooms with walk-in closets. Plus: LVP flooring, high ceilings, and natural light galore.The kitchen is a dream—42" white shaker cabinets, black hardware, granite counters with black/grey flecks, stainless appliances, gas stove, subway tile backsplash, and a huge island.Outsid...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Selling your home on your own might seem like a good idea—but it could cost you more than you think.  There are those folks who can pull this off but more folks get stuck in the paperwork.  I can not tell you the number of deals that go south while working with an experienced agent.  Just imagine what might happen if there is no agent involved.  📉Homes listed with an agent consistently sell for more, thanks to expert pricing, marketing, and negotiation.I’m here to make sure you don’t leave money on the table. Let’s chat about how I can help you get top dollar for your home! 💬Ready to get started?Reach out today!#thehelpfulagent #home #houseexpert #house #listreports #forsale #homeowners #a042225 #realestate #realtor #realestateagent
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
When Is It Really Time to Move? The Signs You Shouldn't IgnoreThat feeling you can't quite shake might be telling you something importantWe've all been there—standing in our homes, looking around, and feeling that subtle but persistent whisper: maybe it's time for a change. But how do you know when that whisper deserves your attention? When is it actually time to pack up and find a new place to call home?Beyond the Obvious Space CrunchSure, when your closet door won't close and you're playing Tetris with your belongings, it's a pretty clear signal. But the decision to move often stems from deeper, more nuanced feelings that aren't always as visible as overflowing storage.The Emotional Signs You Shouldn't IgnoreThat Persistent Craving for New SurroundingsSometimes, it's as simple as need...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Why I Love Living in Upstate South CarolinaUpstate South Carolina isn’t just where I work—it’s where I live, explore, and enjoy life every single day. Whether it’s the peaceful mornings with mist rising off the lake, the friendly waves from neighbors at the farmer’s market, or the unmatched beauty of the Blue Ridge Mountains in the distance, this place has a heartbeat all its own.You don’t have to choose between outdoor adventure and small-town charm. Here in Oconee County and surrounding areas like Walhalla, Seneca, and Mountain Rest, you get both. I can be showing homes one minute and walking a forest trail or casting a line in Lake Hartwell the next.We’re surrounded by: 🏞️ Lake Keowee, Lake Jocassee, and Lake Hartwell – perfect for boating, kayaking, and fishing. 🌄 Sumter National Fo...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 17729 Front Beach Road 1402E Panama City Beach, FL 32413MLS #: 772232Price: $514,900Beds: 2Baths: 2Sq feet: 1,074 Call John Skinner (850) 543-5763 to see if this property is still available.Best of the best in Splash! This premier, updated, and & upgraded Gulf front condo has a seasoned rental history and is completely turnkey. Enjoy beach living at its finest! Splash's incredible location and outstanding on-site amenities creates a special resort that is unique in Panama City Beach. This is an amazing price for a beautifully furnished, direct beachfront condo - this 2 Bed, 2 Bath (Wave) floor plan has riveting Gulf views from the living/dining area, kitchen, generous balcony, and gulf front master bedroom. The professionally decorated and beachy-chic themed unit featur...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 22 2025New properties for sale 641Back On Market 150Price Decrease 892Price increase 53Active kick out 17Active option contract 266Active contingent  94Pending listings 559Sold listings 455Expired listings 43Cancelled listings 162Withdrawn listings 19Temporary off market listings 88Coming soon listings 130
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Lou Ludwig is so right what we can learn from Children    Motivational Power Quote    What We Can Learn From Children "If children have the ability to ignore all odd and percentages, then maybe we can all learn from them. When you think about it,  what others choices is there but hope? we have two options, medically and emotionally; give up or fight like hell." Lance Armstrong, cycling champion      As I see it. . . . . . . . What we can learn from children   When a child wants to learn how to ride a bike they go out and try. They fall down and they get up and they repeat that process until they learn how to ride a bike.   Children learn how to get up after the fall.   A child wasn't studying the odds of successfully riding the bike before they get on the bike for the first time. They j...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Sometimes, professional real estate agents work with court approved sales. Often these are neglected properties with debris, non-working vehicles and in general a real mess.Usually there is a fiduciary firm appointed as the representative, guardian, conservator or trustee.  These court approved sales are very time consuming for all parties involved including the fiduciary firm, legal firm, title, the seller's court appointed attorney, the buyer’s agent and the real estate listing agent.The past two years as a vacant land listing agent who loves to sell dirt, I have had numerous court approved vacant land sales. Yesterday after 94 days, my most recent vacant land listing property received court approval. Yee Haw!Close of escrow will happen within 5-7 days after that hearing. I am sure al...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
  Why Buy on a Lake Where the Water Goes Up and Down? Welcome to Lake HartwellIf you’ve ever spent time on Lake Hartwell, you’ve probably noticed something unique—its water levels shift throughout the year. And while that might seem like a downside at first glance, it’s part of what makes this lake so dynamic and exciting.A Lake That Breathes with the SeasonsLake Hartwell is managed by the U.S. Army Corps of Engineers, with water levels controlled for flood management, hydroelectric power, and recreation. What that means for you as a homeowner or visitor is a well-maintained, monitored, and safe lake year-round.In the summer and high water seasons, you’ll find perfect conditions for boating, tubing, and swimming. During the winter or dry spells, lower water levels uncover hidden treasur...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms,  2 BathroomsSq ft: 1,074For more details surrounding the sale of this property please contact the following:Courtney Ledezma, Realtor/Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comCourtney LedezmaOffice: 850-654-3325Mobile: 850-608-0677 
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 21 2025New properties for sale 160Back On Market 40Price Decrease 168Price increase 9Active kick out 12Active option contract 136Active contingent  39Pending listings 179Sold listings 57Expired listings 40Cancelled listings 23Withdrawn listings 1Temporary off market listings 26Coming soon listings 32
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Whitewood at North Hills is an exclusive code-gated community nestled in the heart of Roslyn, Long Island.Located in Nassau County, this desirable neighborhood is easily accessible via the Long Island Expressway at Exit 36, heading south on Shelter Rock Road for a quarter mile. Directly across from the Acorn Ponds community, Whitewood offers attached residences featuring both ranch-style layouts and multi-level townhouse designs. You'll enjoy a prime location with schools, dining, and shopping all within close reach.The units feature a 2-car garage, full basement, central air conditioning, and electric heat. The community offers amenities, including a pool and tennis courts, and is pet friendly. The sought-after Whitewood neighborhood it part of the highly regarded Herricks School Distr...
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