Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details-11807 Front Beach Road 1-703, Panama City Beach, FL 32407  Price: $389,900MLS number: 699128Bedrooms: 2Baths: 2Square Footage: 1135 Call John Skinner (850) 543-5763 to see if this property is still available and arrange a showing. Fully Furnished!Gulf front living at the perennial favorite resort ~ Grand Panama. What a great price for 2 bedrooms, 2 bathrooms and a bunk nook - you can easily sleep 8 in this perfect rental condo! Located in the highly desired '03 stack which is one of the few stacks in Grand Panama that offers an unobstructed view of the Gulf! The unit is being sold fully furnished with warm & inviting décor. Many upgrades and decorator-perfect finishes throughout. New hard surface flooring & HVAC in 2018. The kitchen has been upgraded with stainless stee...
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By Larry Costa, Realtor, MA Real Estate
(Century 21 Classic Gold, Carver MA)
Stunning Townhome! Overview Maps Photos Features Description Neighborhood $419,000 Condominium Main Features 2 Bedrooms2 Full Bathrooms1 Half Bathroom45 UnitsInterior: 1,850 sqftLot: 52.00 acre(s)Year Built: 2016MLS #: 72693513 Location 38 Sarah Hunt Reed WayMiddleboro, MA 02346USA Larry Costa Century 21 Classic Gold(508) 272-8028LCosta100@comcast.nethttp://www.larrycosta.com       Listed by: Larry Costa 508-272-8028 See more Middleboro, MA real estate for sale
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By Melissa Conrad, REALTOR®, Florida Real Estate Broker-Associate
(Florida Sun and Surf Realty Group)
When you're looking for a place to call your own in a tropical city that offers amenities, excellent living condition, and great schools, you should look into homes for sale in Port St. Lucie. The heart of Treasure Coast Located along Florida's Treasure Coast, Port St. Lucie is nestled on the state's southeast side, between Vero Beach and West Palm Beach. Covering a total area of 76.7 square miles where 75.7 square miles is land and 1.2 sq miles is water, it has a current estimated population of 280,000 and is the fifth largest community in Florida. What was once a largely uninhabited tract of land with a fishing camp and several farms and business has now grown into a growing urban area, offering plenty of large residential lands for people like you who are seeking for a serene abode. ...
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By Chandler Real Estate Liz Harris, MBA, #ChandlerRealEstateAgent
(Liz Harris Realty)
  Would You Like To Have Me Personally Make The Sale Of Your Home The Most Profitable, Stress Free, and Pleasurable Experience Possible? (Serving Chandler, Gilbert, Scottsdale, Mesa, Queen Creek, and the Phoenix East Valley)      Dear Friend,   I've set aside some time to talk to you, personally.  And during that time, I'll evaluate your home value, discuss exactly what you're looking for, and work with you collaboratively to create a stress free and powerfully effective action plan to get you the money you want for your home in the time frame you want.   There is no charge for this and no catch.  If you enjoy the conversation and get value from it, we can discuss working together to get you the best result possible.    And if you feel for any reason I'm not the right agent to represen...
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By Barbara Todaro, Previously Affiliated with The Todaro Team
(RE/MAX Executive Realty - Retired )
 Now, more than ever before during this Covid-19 Pandemic, people are actually reading.  They’re reading local and major newspapers that are available. They are reading all of their mail, and at least glancing at postcards.I create a full page newspaper “marketing piece” to complement the theme of the postcard that I provide for each month.  The theme this month will be focused on the keyword “Caring.”Caring is what clients want from the agent. It does not matter what your production might be; it’s of no consequence whether you are a seasoned agent or just at the onset of your career.  If the client knows you care, everything works out just fine.Happy 4th of July…. Be Safe and Stay Healthy….My gym opens Wed!!!
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By Robin Gauthier, I have the Key to your NextHome
(NextHome Tidewater Realty)
Las Gaviotas is located in the Great Bridge area of Chesapeake.  It has approximately 300 townhouses that were built in the 1980's and 1990's.   It is located off of Cedar Road.  Southern Pines and Sawyer's Mill are nearby neighborhoods.  The children in this neighborhood attend Cedar Road Elementary, Great Bridge Middle, and Grassfield High. Below are the townhouses currently on the market in Las Gaviotas.  Contact me today if you have any questions or would like to schedule a showing. $214.90k20  724 Brisa Court Chesapeake VA 1,380 SqFt 3 Beds 2 Baths Under ContractListed by BHHS Towne Realty $205k29  737 Sendero Court Chesapeake VA 1,380 SqFt 2 Beds 2 Baths Under ContractListed by Bunch Real Estate Inc. $204.90k29  730 Sendero Court Chesapeake 1,380 SqFt 2 Beds 2 Baths New ListingLis...
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By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Remodeled Twin Lakes Home for Sale in Lancaster OH Overview Maps Photos Features Video Contact us for pricing Single Family Home Main Features 3 Bedrooms1 Full Bathroom1 Half BathroomInterior: 2,016 sqftLot: 0.31 acre(s)Year Built: 2006MLS #: 220024453 Location 168 Twin Creek WayLancaster, OH 43130USA Debbie Harr Homes That Click Realtors(614) 268-7653info@homesthatclick.comhttp://www.HomesThatClick.com        Listed by: Homes That Click Realtors Our recent listings Remodeled Twin Lakes Home for Sale in Lancaster OH | $ | Lancaster, OHFlats at Harrison Park Condo for Sale in Columbus OH | $239,900 | Columbus, OHVillages of Oak Creek Condo for Sale in Lewis Center OH - Olentangy Schools | $279,900 | Lewis Center, OHVillages of Oak Creek Home for Sale in Lewis Center OH - Olentangy Schoo...
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By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
Real estate agents work directly with the public, and they need to be visible so they can get referrals and generate leads. In this time and age, social media, especially Facebook and Twitter, provide an excellent opportunity.What Is Twitter?Twitter was launched in July 2006 and by 2012, it was half a billion posts per day strong. The popularity of Twitter is unquestionably accredited to the power of text (the tweet) and sharing texts (the retweet). The real estate business has also benefited from Twitter in so many ways. Agents managed to promote their brands and explore their marketing options on Twitter. The fact that almost everyone is on Twitter makes it a very potential platform to do business on. How Does Twitter Help Realtors?Twitter, as a social media platform, provides a handf...
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By Joeann Fossland, Master Certified Coach to Motivated Agents
(Advantage Solutions Group)
Bottom Line about September 22   On September 22, you have 100 days left in the rest of 2014! What about taking on a challenge to make this the best 100 business days you have ever had?   Last 100 Days of The Year! If you are up for it, here’s what to do: Review where you are year to date Set your intention/ vision for the last 100 days Identify which are going to be rejuvenation or enjoyment days Determine what your actions need to be weekly Determine what your actions need to be daily Get a partner or coach and set up at least a weekly check-in If you want, determine a reward or penalty for each week you don’t take the actions you determined you need to. Henry Ford said,"Either you think you can or think you can't. Either way, you are right!"   You CAN do it!!!!!!!!! 
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By Samuel John, We give you daily about real estate market.
(Daily Real Estate Update)
Most people at least once in their life are faced with buying real estate. Such a step is very important in the life of everyone and it is necessary to approach this very responsibly and carefully. Buying a home always raises doubts and a bunch of other issues. For example: How to choose the right house? How to understand that this house is the best? How to decide that this is the same house? These questions can be answered by compiling a list of the pros and cons of buying a new home. The list of new construction of selected state you can find here - iNew-Homes.com.Types Of New ConstructionEveryone has own concept of New Construction. For someone, New Construction means turning to an architect and creating their housing. Someone thinks that New Construction means turning to a developer...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
8999 Heron Walk Drive UNIT 8999, Miramar Beach, FL 32550 Heron Walk Dr Unit 8999Miramar Beach, FL 32550 2 Bedroom | 2 Bathrooms | 1305 Sq. Ft.  For more details surrounding the sale of this condo please contact the following:         Rachel Kolosky, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541 E-Mail: RachelKolosky@AtTheBeachTeam.com       Website: www.AtTheBeachTeam.comRachel KoloskyOffice: 850-654-3325Mobile: 850-225-6980Fax: 800-654-2959
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By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
There is distinct difference between marketing and selling.  Marketing is a two-way conversation about satisfying needs. Selling is attempting to convince someone to buy something they may not need or be ready for. Recently, we received an email from one of our clients whose website we are completing.  She asked if in her sold portfolio of homes, she should have the sales price or the listing price as part of the description.  The same question comes up for “Just Sold Postcards,” and newspaper advertising.  Our advice is to publish the listing price!  This invites a call, and it is initiated by the potential seller or interested buyer.   Publishing what the home was offered at initially or sold at is more likely to get someone qualified to pick up the phone, or send you an email.  Sever...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
 Indian Head Forest is a Code-Gated townhouse community in Commack Long Island. You can reach Indian Head Forest in Commack L.I. from Jericho Turnpike North to Indian Head Road, and a right to the Indian Head Forest Entry. There is a gate at the entrance with a touch-pad call system. Once inside the community, you will notice attached townhouses with a one car garage, and community amenities. Opened in 1988, Indian Head Forest, is situated within the Commack School District #10. At this neighborhood there are 2 bedrooms, 3 bedrooms and some rare 4 bedroom units, when available. Some of the townhouses at this Suffolk County North Shore location have a basement and some have upper level terraces. The bedrooms are on the upper level. There are no ranch floor plans at Indian Head Forest. Th...
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By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/23/2020.  New properties for sale 529Back on market listings 133 Price decrease listings 352Price Increase listings 35 Active kick out listings 20Active option contract 440Active contingent listings 78Pending listings 462Sold listings 515Expired listings 19Cancelled listings 73Withdrawn listings 5Temporary off market listings 43Coming soon listings 117
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By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
Every real estate agent aims to generate more and more leads. But the question is: Are all the leads really quality If you don’t have an answer to this question, maybe you aren’t using PPC advertising. Using Pay-Per-Click marketing for real estate brand means generating more quality leads through paid search advertising. What Is PPC?A Per Pay Click (PPC) also known as Search Engine Marketing (SEM) is a form of advertising in which advertisers pay costs every time a user clicks on their ads. Search engines allow you to display ads based on what users are searching for. PPC is used for different purposes: To generate leads, increase sales, and be notable. PPC advertising exists in many search engines. In this article, we will talk about PPC as search ads. Why Pay-Per-Click Marketing for R...
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Testosterone is a hormone associated with men; however, it is also found in females in very small quantities. To find out if a man has a low amount of testosterone, you should observe signs such as erectile dysfunction as well as diminished sex drive and bone mass.The testosterone hormone plays a vital role in the body’s overall function, some of which include: Development of muscles and bones Voice deepening, and hair growth as well as other appearance factors Production of sperm Aging — Testosterone plays a critical role when it comes to aging as it can slow down aging. According to the U.S. Urology Association, low testosterone is considered below 300 (ng) of the hormone /dl of blood. In a similar case, it is reported that in a population of 100 men, 2 of them have low testosterone l...
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Investing is one of the best ways to grow your wealth. Whether you are sowing seeds for your retirement plan or need to get out of debt fast, there are various ways to invest your money for both short term and long term financial goals. However, while investing will result in profits, there are risks involved and you could just as easily lose your capital. In the wake of the novel Coronavirus (COVID-19) pandemic, many businesses have been forced to close down operations and various sectors are still struggling. As such, it is crucial to review all your investment options before committing your capital.What to consider before investingThere’s no single best investment option for everyone. As such, you should examine each option carefully and determine if it aligns with your goals. Some o...
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By Kathryn Acciari, Relationship Manager/Mortgage Loan Originator
(Arc Home LLC)
Crowdsource Your Brain with TweetBrain Here's another application for Twitter that you may want to investigate:  TweetBrain.  TweetBrain is a free, simple Q&A site for responding to the question, "What is your question?"  You log in with your Twitter ID, then search questions that other Twitter users have asked.  If you know the answer, you post a response.  Alternatively, if you have a question, you post it and hope for someone else to post an answer.  Crowdsourcing Q&A - easy, right? I've seen questions such as "What is going on with The Office?"  But have also seen more real estate relevant questions like, "Does anyone know a good realtor in Tulsa?"  Now, that is the type of question you want to answer! There are two reasons you would want to post an answer.  First, of course, is to ...
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By Tamra Lee Ulmer, NRBA ~FORCE~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
You can survive with bad credit but it is not always easy and definitely not cheap. Establishing a good credit score will help you save money and make your financial life much easier. If you are looking for reasons to maintain your good credit, here are some of the great benefits to having a good credit score. LOW INTEREST RATES IN CREDIT CARD LOANS The interest rate is one of the costs you pay for borrowing money and, often, the interest rate you get is directly tied to your credit score. If you have a good credit score, you’ll almost always qualify for the best interest rates, and you’ll pay lower finance charges on credit card balances and loans. The less money you pay in interest, the faster you'll pay off the debt and the more money you have for other expenses. MORE NEGOTIATING POW...
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By Barbara Todaro, Previously Affiliated with The Todaro Team
(RE/MAX Executive Realty - Retired )
 Our current real estate market gives a new definition to the phrase “extreme sellers’ market.” There is one month of active listings remaining, if the same number of listings sell this month as they did last month!! There were 21 closed single family homes in the month of June. There are currently 21 active single family resale home listings available on the market in Franklin.   That’s an eye-opener!!!!    
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