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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Brian Lipsky
(Long & Foster Real Estate, Inc.)
The Eldersburg office of Long & Foster Real Estatecongratulates its top producing agents and teams for March 2024.As an office sales volume increased 10% and the number of units sold increased 20% vs. March 2023.#eldersburgtopproducersDixon/Kluge GroupGroup Top Producers, Top Sales & Top Listings$7.5 million + total production on 9 units Timothy Dorsey TeamTeam Top Producers & Top Sales$1.8 million + total productionKim FitzgeraldIndividual Top Producer & Top Sales $1.5 million + total productionJanet KrausIndividual Top Listings Agent of the MonthKathy DixonDiamond ClubLuster, Ripley & Team$1.0 million + total productionSapphire ClubGreg Salley & Tammy BarnesEmerald ClubLiz Dixon, Carol & Dave Bleefield, Janice Kirkner, Brayan BautistaMark Hurley, Deb Gill, Santoro Amodei, Carol Swinton
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By Brian Lipsky
(Long & Foster Real Estate, Inc.)
The Taneytown office of Long & Foster Real Estatecongratulates its top producing agents and teams for March 2024.As an office sales volume increased 232% and the number of units sold increased 200% vs. March 2023. #taneytowntopproducers Stephanie MyersIndividual Top Producer, Top Sales & Top Listings$4.8 million + total production on 8 unitsThe Hayes Group Group Top Producers, Top Sales & Top Listings$1.2 million + total production
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Being a expert in our field is something that Lou Ludwig can educate us on.      Motivational Power Quote   Become a Expert in Your Chosen Field   "Small difference in your performance can lead to large differences in your results." Brian Tracy, motivational coach      As I see it. . . . . . . . Become a expert in your chosen field   Concentrate on becoming a master of small details and you'll become a master your destiny.      Focusing on the small details becomes the foundation becoming a master of big things.  Commit yourself become an expert in the small details and you will be seen as an expert in your field.   ®2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author           
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
Hot off the press! 736 Algonquin Dr. Unit E in Pawleys Pavilion just listed!Speaking of hot, check out how close this listing is to the beautiful sandy beaches of Pawleys Island, South Carolina! Discover the perfect blend of comfort and convenience in this beautifully maintained condo.  3 Bedrooms 2 Full Bathrooms End Unit Screened Porch Gated Community Community Pool So much more!!  Contact our team at Edge Of The Beach Realty to call this Coastal Home yours!    
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents, are you searching for a standout property to present to your clients? Look no further than 12502 Revolver Run, a true masterpiece of luxury living in San Antonio's coveted Davis Ranch community. This impeccably crafted single-family home offers a rare combination of elegance, comfort, and convenience, making it an irresistible choice for discerning buyers. From the moment you enter, you're greeted by the impressive 12’ ceilings and the timeless appeal of wood-like tile flooring, setting the tone for an unparalleled living experience. The well-appointed home office provides a versatile space for productivity or relaxation, while the open-concept layout seamlessly connects the living areas, ideal for hosting gatherings or simply unwinding after a long day. The heart of the home li...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Great ideas! Boosting your home's curb appeal can make a big difference in its overall appearance. This blog likely offers simple yet effective tips for enhancing your home's exterior. Looking forward to learning more about these easy ways to improve curb appeal!Have a super fantastic week!Joe Jackson, Realtor-KWCP Your house’s curb appeal easily translates to boosting its value — resale value if you’re planning to sell your property in the near future. The fact is, your home’s exterior is like the cover of a book; it sets the stage for what’s inside. In a layman’s term, curb appeal refers to the level of attractiveness of your property and its surroundings when viewed from the street.  While accent walls and decorative fixtures can certainly help, you want to start where prospective bu...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
In business including real estate, salespeople, think real estate agents, share their business cards with prospective sales leads or potential clients. When I was an active executive coach specializing in small businesses, I always asked this question:Whose business card does your customer, client or sales lead have?The answer was always “Mine.”The next question was:Are there any other names on the card other than the company’s name?The answer was always “No.”I just read an article about the 24 reasons to be on a “mega real estate team."  For me from my executive coaching experience, my personal experience when selling our home in Valparaiso, IN and now a licensed real estate professional, I have yet to see a business card with the actual names of other team members. What I have read is...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 10 2024.New properties for sale 521Back On Market 113Price Decrease 567Price increase 126Active kick out 21Active option contract 429Active contingent 45Pending listings 460Sold listings 305Expired listings 24Cancelled listings 131Withdrawn listings 11Temporary off market listings 40Coming soon listings 135
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Informative read! Understanding SBA loan repayment terms is crucial for borrowers. This blog likely offers insights into the various repayment options available and how they can impact borrowers. Looking forward to learning more about navigating SBA loan repayments!Have a super fantastic week!Joe Jackson, Realtor-KWCP Delve into the details of Small Business Administration (SBA) loan repayment terms in this informative video. Discover the various durations for equipment financing, working capital, and real estate investments, ranging from 3 to 25 years. Learn how SBA loans offer flexibility and comfort in repayment plans tailored to your business needs. Ready to explore SBA financing? Reach out today and unlock the ideal repayment plan for your business. Watch Here Karen Schimpf Commerc...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
Delve into the details of Small Business Administration (SBA) loan repayment terms in this informative video. Discover the various durations for equipment financing, working capital, and real estate investments, ranging from 3 to 25 years. Learn how SBA loans offer flexibility and comfort in repayment plans tailored to your business needs. Ready to explore SBA financing? Reach out today and unlock the ideal repayment plan for your business.Watch HereKaren SchimpfCommercial Capital, Ltd.O: 512-358-1511E: karen at ApplyCommercialLoans.comwww.linkedin.com/in/karenschimpf/blog: http://bizloansconnections.com/website: http://applycommercialloans.com   P.S.- Unlock the potential of your business with hard money lending solutions. Let's collaborate to secure the financial support necessary for...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Your house’s curb appeal easily translates to boosting its value — resale value if you’re planning to sell your property in the near future. The fact is, your home’s exterior is like the cover of a book; it sets the stage for what’s inside.In a layman’s term, curb appeal refers to the level of attractiveness of your property and its surroundings when viewed from the street. While accent walls and decorative fixtures can certainly help, you want to start where prospective buyers begin: the front of the home. After all, first impressions are incredibly important in the home buying process, and can help to sell your house at a better price.According to Consumer Reports, if you’re selling your home, your curb appeal can increase your home value by 3% to 5%. In fact, according to a study by ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 9 2024.New properties for sale 381Back On Market 120Price Decrease 486Price increase 118Active kick out 23Active option contract 425Active contingent 86Pending listings 462Sold listings 338Expired listings 26Cancelled listings 103Withdrawn listings 8Temporary off market listings 45Coming soon listings 110
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Deciding to sell your present home but want to make a few adjustments before listing? Here are some bullet points for what is important and what is not important to update when selling a  house: Important updates: Repainting walls and ceilings to a neutral color Refinishing or replacing worn or outdated flooring Repairing or replacing any broken fixtures, appliances, or hardware Replacing or updating old or worn-out windows and doors Updating the kitchen and bathrooms to modern styles and fixtures Not important updates: Adding high-end luxury finishes or features that won't add value to the home Making changes that are too personalized or unique to your taste Adding expensive landscaping or outdoor features that may not appeal to all buyers Over-improving for the neighborhood, such as a...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
Kelly Broaddus |  eXp Realty | 888.446.5602 | Contact KellyUNDER CONTRACT! Impeccably Renovated Condo with Serene Views in University Heights | NAU Access | Flagstaff Living    2 Beds |   2 Baths | $335,000 Condo on the west side, located at the rear of the development away from traffic noise! Impeccably renovated, this residence is a testament to fine craftsmanship. Conveniently located near Northern Arizona University, dining hotspots, and entertainment venues, this condo offers the perfect blend of urban living and tranquility.Plus, with urban trail access to NAU and surrounding Flagstaff areas, outdoor adventures are just steps away. There is ample parking with one assigned covered space. Enjoy a relaxing cup of coffee while watching the view from your balcony. Don't let this except...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Years ago, I read some research conducted by Pitney Bowes about response time respective to making initial contact with sale leads.  Those who responded quickly within 5 minutes secured a greater likelihood of converting those sales leads to  customers. Further more as the minutes clicked by or grains of sand dropped sales success diminished at a rapid rate.The reason I share this is because a potentially new client told me yesterday she called a real estate agent recommended by a local lender (not me) and left a voice mail. This potential client called back a few days later and left another voice mail. A month passed and finally this referred real estate agent returned the call.During our conversation, this potential client shared her disillusionment with real estate agents. However sh...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
What we all need sometime and Lou Ludwig has great information      Motivational Power Quote   Remain Cool and Composed  "Nothing gives a person so much advantage very another as to remain always cool and unruffled under all circumstances." Thomas Jefferson,3th US President     As I see it. . . . . . . . Remain cool and composed     Under pressure always remain - the coolest person in the room.    When someone trying to back you into a corner; remain calm and stay in control.  In a negotiating environment when someone is trying to bully you or take advantage of you remain poised and focused on the solutions.    The person that can stay in control of their emotions stays in control of their circumstances. The person who remains calm in challenging environment creates a person power, and ...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
           Oliver Rust, head of product at independent inflation data aggregator Truflation, claims that the middle class is capturing a smaller amount of income than it did in the 1960s, 1970s, and 1980s.            In an interview with Consumer Affairs, Rust stated that the percentage of the middle class in the United States has decreased from approximately 60% to nearly 40% in the two decades since the mid-2000s. Conversely, there has been a sharp rise at the very top and very bottom of the economic spectrum.       The last few years have seen a sharp increase in inflation, which peaked in 2022 at 9%. This implies that some families who fit the definition of middle class a few years ago might not anymore. According to the Pew Research Center, from 61% in 1971 to 50% in 2021, fewer pe...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Keep your home's value blooming!  It is spring time and time for a rebirth?  There is no time like today to start.  Today is Monday, the start o my work week. I am not sure what day your work week starts on 🌼Investing in regular maintenance nurtures your sanctuary and plants seeds for increased value over time.  The value of your house rises and dips with supply and demand issues. You can affect where your home might sit in the range of homes in your neighborhood.  Ready to grow your home's worth?Contact me for tips and strategies on where to focus your efforts for the best return!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #happyhome #happyhomeowners #realestate #realtor #realestateagent #hometips #investment
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 8 2024.New properties for sale 143Back On Market 34Price Decrease 172Price increase 15Active kick out 18Active option contract 213Active contingent 36Pending listings 187Sold listings 57Expired listings 16Cancelled listings 12Withdrawn listings 1Temporary off market listings 25Coming soon listings 49
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Ever notice how every other product comes with an owners manual but that consumers are left with nothing when they buy a home. Kukun's Dashboard is that owner's manual. And the Kukun Portal is your way of staying in front of those clients with your branding by offering each of your past and prospective clients a dashboard. When they log in, they see your info, get a communication channel straight to you, and get a wide array of home information: Current value, forecasted value, maintenance tips, a cost estimator, etc. Most importantly, you get to see all their activity including PREP TO SELL. We tell them how to maximize their home value, and we tell you when they are planning to sell. If you would like to know more about our Portal, please visit us at www.kukun.ai. And if you would lik...
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