Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
The Factors Influencing Commercial Rates?Click the link below to watch a brief video. Give Karen a call to discuss your Commercial Financing needs at 512-358-1511 or if you wish to receive our newsletter, please follow this link: https://applycommercialloans.com/contact/. https://youtube.com/shorts/0SUKFq41HLI?feature=share
Comments 1
By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
It can be hard to decide when to upgrade certain parts of your home, so most people wait until other repairs are needed.  I have written on this subject before because there is a BIG difference between repairs and upgrades.  It can make financial sense to do upgrades when repairs are needed.  Most folks who are handy can handle repairs I know I can.  Where would you start if you could upgrade your home with a snap of a finger? #thehelpfulagent #home #houseexpert #house #listreports #homeowner #homereno #homeupgrades #realestate #realtor #realestateagent #happyhome #happyhomeowners #investment
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 23 2023New properties for sale 310Back on the market listings 131Price decrease listings 465Price increase 48Active kick out 17Active option contract 434Active contingent 85Pending listings 532Sold listings 493Expired listings 19Cancelled listings 89Withdrawn listings 9Temporary off market listings 50Coming soon listings 109
Comments 6
By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 3550Whitehaven.com Marketed by Christie's Master's Circle REALTOR, Fouad Talout, and Pascale Karam the Website highlights a spectacular $4.5MM, 5 bedroom, 5.5 bath home, close to the shopping, dining, boutiques, and night life of Georgetown.  Using our new PowerSite Pro platform, Fouad and Jack have added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales backgro...
Comments 0
By Darryl Davis, CSP, Designing Careers and Lives Worth Smiling About
(Darryl Davis Seminars)
By Real Estate Coach and Speaker Darryl Davis, CSP and Real Estate Expert  Ready to rock your real estate game on a budget? We have some key tips to boost your lead generation without breaking the bank in our FREE training session this week.  One of the biggest avenues of lead generation is unleashing the power of social media. Snap and share eye-catching visuals of your listings on platforms like Facebook, Instagram, and LinkedIn. Engage frequently with potential clients, use clever hashtags, and be the talk of the town. Optimizing your website to capture leads also goes hand in hand with establishing your brand and online presence. Make it user-friendly, visually appealing, and search engine optimized. Add lead capture forms and offer valuable resources in exchange for email addresses...
Comments 0
By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
https://flic.kr/p/5Su9wi What's Closing Now - Bridge Loans!   Borrower owned a daycare in Las Vegas, NV.   She was an excellent operator with 700 a credit score.   She wanted to buy another daycare that she knew was being poorly run.   She was able to get the daycare for essentially free, just paying for the property of $750,000.   We could not move the SBA loan forward because she did not have two (2) years of tax returns. The borrower started her daycare in 2020 just before Covid hit. The business not only survived, but her 2021 and 2022 numbers were great. SHE DID NOT HAVE TIME TO FILE THE 2021 RETURNS AND CLOSE QUICKLY ENOUGH FOR THE SELLER. Hence, she needed bridge money. Enter…our fund.   The deal came in at the beginning of month and had to close by the 25th for the borrower to f...
Comments 0
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 2076 Scenic Gulf Drive UNIT 3008, Miramar Beach, FL 32550MLS #: 915105Price: $575,000Beds: 3Baths: 2Sq feet: 1,106 Call Gil Erikson 850-714-2122 to see if this property is still available. $$ LOWEST PRICE PER SQ/FT AT CIBONEY $$ When current building renovations are completed you will be sitting pretty in a wonderfully updated complex. This lovely condo has been recently remodeled and is your ticket to the fabulous beach lifestyle. Great view of the Gulf from your balcony. New bathrooms and new flooring. TV and furniture was replaced in 2021. HVAC replaced in 2018. Painted and new light fixtures in 2020. Plenty of room for the whole family and you can also cash in $$$$ on vacation rentals. Located on the always popular Scenic 98 bike and pedestrian path. Many fun resta...
Comments 1
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 115 Secret Harbor Drive, Miramar Beach, FL 32550MLS #: 918910Price: $739,000Beds: 4Baths: 2Sq feet: 1,925 Call John Moran 850-217-7618 to see if this property is still available. Check out this stunning single family home in a highly desired neighborhood in very close proximity to the Gulf of Mexico! This well-placed home sports an open floor plan, along with a 2-car garage, 4 bedrooms, and 2 full bathrooms. Comes with easy access to the beach, along with remodeled flooring throughout the spacious kitchen, dining, and living room. Entertain guests in a lovely fenced-in backyard, and enjoy ample storage space in the Master Bedroom's spacious walk-in closet. You won't want to miss this beautiful home!    Click here to see additional photos and details of this property
Comments 1
By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
Your journey starts with that first step.  Education is paramount and getting that knowledge is that first step andIT DOES NOT COST ANYTHINGChanging your status from “renter” to “owner” can be intimidating, but it has many long-term and short-term benefits. And at the end of the day, it is so nice to come home to a place that’s yours.If you’re ready to get started, I’m ready to help! #thehelpfulagent #home #houseexpert #house #listreports #homeowner #happyhome #happyhomeowners #investment #realestate #realtor #realestateagent
Comments 0
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 22 2023New properties for sale 87Back on the market listings 38Price decrease listings 107Price increase 27Active kick out 8Active option contract 197Active contingent 52Pending listings 217Sold listings 80Expired listings 11Cancelled listings 13Withdrawn listings 2Temporary off market listings 29Coming soon listings 27
Comments 8
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Northwoood Estates At Huntington Long Island is a townhouse community nestled off Dix Hills Road near Jericho Turnpike. Here is our Community Profile, brought to you as a courtesy by Lawrence "Larry" and Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed RE Salesperson. Opened in 1996, Northwood is a pleasant community on Long Island's North Shore in Huntington New York. Northwood Townhouses have 2 or 3 bedroom with 2.5 baths, full basement, an attached garage, backyard patio, central air conditioning and gas heat. The units range in size from approximately 1,700 sq ft to about 2,100 sq ft.  There are no amenities here, but the community is positioned around Northridge Circle, with a relaxing gazebo in the center. It is positioned within the S. Huntington School Distric...
Comments 10
By Debe Maxwell, CRS, The right Charlotte REALTOR!
(Savvy + Company (704) 491-3310)
SouthPark Market Report - MAY 2023  SouthPark is a prestigious address that offers wonderful proximity to everything Charlotte. We have something for everyone here in this wonderful community. Read more about SouthPark neighborhoods here. Three zip codes make up the SouthPark area including 28210, 28211 and 28226. There is a small area of SouthPark (in which Barclay Downs is located) that is located in zip code 28209 (not included in this data due to skewing with the inclusion of Myers Park in the 28209 zip code). Here is the link to the Barclay Downs housing report for this month.  To pinpoint the SouthPark area by map, click the map below:   SouthPark home sales continue to reflect that our community remains a hot spot to land when moving to the Charlotte Metro area! Here are the late...
Comments 1
By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Source: Statista More than 40 years after The Buggles released "Video Killed the Radio Star", radio is still alive and well. With all the chatter about about streaming and other digital media, it’s easy to forget how powerful traditional media such as radio and television still are. Radio in particular rarely gets credited for what it still is: a true mass medium. According to MRI-Simmons, radio even trumps TV in terms of its weekly reach among U.S. adults. According to MRI-Simmons, 91 percent of U.S. adults listen to the radio at least once a week, far exceeding the reach of live and time-shifted TV at 76 percent, social media at 70 percent an online video at 67 percent. While radio does win in terms of sheer reach, TV remains unparalleled with respect to average daily usage. According...
Comments 1
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 21 2023New properties for sale 226Back on the market listings 58Price decrease listings 172Price increase 33Active kick out 9Active option contract 191Active contingent 34Pending listings 214Sold listings 148Expired listings 11Cancelled listings 16Withdrawn listings 0Temporary off market listings 27Coming soon listings 40
Comments 10
Here is the north Texas real estate market update for the week ending May 202023New properties for sale 3424Back on the market listings 660Price decrease listings 2396Price increase 406Active kick out 255Active option contract 1946Active contingent 424Pending listings 2557Sold listings 2515Expired listings 161Cancelled listings 401Withdrawn listings 42Temporary off market listings 233Coming soon listings 708
Comments 8
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 20 2023New properties for sale 848Back on the market listings 130Price decrease listings 428Price increase 70Active kick out 4Active option contract 283Active contingent 65Pending listings 393Sold listings 476Expired listings 24Cancelled listings 63Withdrawn listings 3Temporary off market listings 37Coming soon listings 103
Comments 4
By Waleed Mohammed
(Manhattan.info)
Are you considering a career in real estate? The requirements for obtaining a New York State Real Estate License may seem daunting, but with the right information and dedication you can turn your dreams of being a successful real estate agent into reality.This blog post overviews the steps required to obtain an NYS Real Estate License from start to finish, so that aspiring agents know what kind of journey they’re embarking on.Furthermore, it provides guidance so that future licensees understand how to properly prepare themselves prior to taking certification exams and other important milestones along their licensing journey.RequirementsSubmit a completed application and the required fee to the Department of State.Be 18 years oldHave successfully completed 77 hours of approved qualifying...
Comments 1
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
It’s amazing how such small errors can cause such big failsCall them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless.Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will suddenly stop reading.They might re-read the last sentence or two to try to decide what you meant. Or, depending upon the problem, they might read them again and think “There’s something off about this, but what is it?”What small things can cause this abrupt halt? The three most common culprits are: Misused words Misplaced modifiers Non-parallel structure Misused wordsThese could be grammar errors, such as using “myself” when the sentence calls for “I” or “me.” Statements such as "please join Jerry ...
Comments 10
By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
If you do advertising for your real estate business, check out this case study of this ad to learn how to do advertising better. A breakdown of this awesome Coca-Cola Masterpieces Ad and how to make it better... What do you think?The new Coca-Cola Masterpiece “AI generated” ad has been widely praised for its special effects (some of which are AI generated) and all the masterpiece artwork that was used.But, I can’t help but feel that a little less focus on the effects and more on the storytelling would have resulted in a stronger ad.The agency that produced the ad failed by assuming too much about what the audience would perceive from the ad - that they would "get" the story on first-viewing, or would care by the end after the rollercoaster ride of special effects.One or two additional s...
Comments 2
By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds: 
Comments 0