Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas ā€“ you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Two Powerful Opportunities for Washington Agents Every year around this time, the pace of the world changes. This year in-particular has, and is going to, challenge real estate agents like none other. Over the last year, Agents have had to deal with listing gridlock in our inventory-starved market and buyers who have lost their buying power. Many agents I talk to are feeling the pinch in the market. Couple that frustration and exhausting circumstances with the massive change our Washington State real estate market is about to see and it becomes abundantly clear that if agents think they can conduct their business as usual, there simply won't be enough business to sustain them. As a real estate coach, I work with agents all over these United States, but here closer to home I meet every ...
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By Ellie McIntire, Luxury service in Central Maryland
(Ellicott City Clarksville Howard County Maryland Real Estate)
Your EPIK Weekly Catonsville Real šŸ Estate market update- 9/11/23šŸ šŸ“Š Dive into the Latest Catonsville Real Estate Trends! šŸ“ˆ Whether you're looking to buy your dream home or considering selling your property, this week's real estate market report has valuable insights. With strong demand, it's an ideal time for buyers to make their move, and sellers can capitalize on the market's momentum. Let's turn your real estate goals into reality - contact us today to get started! šŸ’ŖšŸ”‘Register here for a FREE VIRTUAL SELLER Q&A on September 28th.https://bit.ly/FreeVirtualSeminarDid you know that every week we send out a weekly update of the market with all the Coming Soon homes (that you cannot see until they go Active), current Active homes, AND all the homes under contract and Sold? Want to get that ...
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By Jason E. King
(J. King Real Estate, Inc.)
Welcome to comfort and charm! This 3-bed, 2-bath home in the prestigious Lexington One School District boasts a cozy family room with a fireplace, a well-appointed kitchen featuring stainless steel appliances, and a welcoming Florida room. The main-level Owner's Suite offers convenience, and there's plenty of storage space upstairs. Enjoy added bonuses like a detached 2-car garage/workshop, a custom deck, and a spacious backyard. Don't miss outā€”schedule a viewing today and make this classic home yours!https://www.jkingrealestate.com/property/570237/?agent_id=70388
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By Jason E. King
(J. King Real Estate, Inc.)
Nestled in Dutch Fork, SC, this private equestrian log home estate is a nature lover's dream. With 300ft of river frontage, breathtaking views, and direct access to a preserved area across the river, it's a unique sanctuary.The 4,400 sqft home features an open living and dining area with cathedral ceilings, adding to the sense of spaciousness. The kitchen is a standout with upgraded granite countertops and stainless steel appliances, including a captivating pass-through aquarium.The main floor hosts three bedrooms, including a master suite with vaulted ceilings, a generous walk-in closet, and a luxurious master bath complete with a bidet, jetted tub, fireplace, and walk-in rain shower with a waterfall feature. The master and living room both offer unforgettable views of the Broad River ...
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By Jason E. King
(J. King Real Estate, Inc.)
Lake front property REDUCTION! Ā https://www.jkingrealestate.com/blog/326-greengarden-dr-chapin-sc-29036/?agent_id=5420
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By Richard Weeks, REALTORĀ®, Broker
Here is the north Texas real estate market update forĀ  September 13 2023.New properties for sale 380Back On Market 107Price Decrease 561Price increase 44Active kick out 15Active option contract 285Active contingent 56Pending listings 393Sold listings 333Expired listings 24Cancelled listings 114Withdrawn listings 9Temporary off market listings 59Coming soon listings 86
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By Scott Garrison, Top ORLANDO AREA Realtorā€¦this Realtor WORKS!
(Re/Max Town & Country Realty)
Homeowners in the riskier sectors of the United States are losing their insurance coverage. However, this threat is not limited to natural disasters. Because of inflation, the cost of repairs has been rising at a greater rate than premiums.Insurance firms around the United States are minimising their exposure to homeowners' property insurance in regions prone to natural disasters such as flooding, storms, and wildfires.State Farm and Allstate recently withdrew from California's homeowner's insurance market. At the same time, AIG announced that it would lower coverage for wealthy homeowners in ZIP Codes with a high risk of floods or wildfires. Both events co-occurred.The declaration made by AIG follows prior actions taken to decrease new exposure in California. Certain homeowners in Flor...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Ā Listing Details: 10509 Front Beach Road 1-100E, Panama City Beach, FL 32407 Ā Ā MLS #: 746310Price: $329,900Beds: StudioBaths: 1Sq feet: 425Ā Call John Skinner 850-543-5763 to see if this property is still availableĀ This is an amazing price for a beautifully furnished, Gulf front condo! This beautiful 425 square foot, extensively upgraded, 1st floor, efficiency condo enjoys an exclusive low floor, corner unit location in the development! No need for elevator = maximum convenience. Very Good ROI potential at this price. Property enjoys floor-to-ceiling views of the Gulf from great room that steps out to the private balcony. Extensively remodeled and meticulously maintained. Conveys fully furnished, turnkey, and rental ready. Ceramic plank floors throughout means easy clean-up and ultra-low...
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By Richard Weeks, REALTORĀ®, Broker
Here is the north Texas real estate market update forĀ  September 12 2023.New properties for sale 320Back On Market 126Price Decrease 666Price increase 45Active kick out 12Active option contract 298Active contingent 67Pending listings 432Sold listings 386Expired listings 34Cancelled listings 162Withdrawn listings 22Temporary off market listings 45Coming soon listings 71
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Do you write content as a marketing tool?If so, you probably have an opinion about long copy vs. short copy. I can't tell you how many times an agent has told me they just want me to write a short agent bio for them because people won't read a whole page.Ā It turns out that they're wrong. Perhaps some people won't read a whole page, but plenty of others will, and theyā€™ll read more than that.As long as the content grabs and holds their interest, people will read.I started thinking about this because I have just started posting on a site called "Medium." Because I'm new to the site, I'm reading a lot about what to post there, how to do it, etc.Ā An article I read yesterday offered up statistics I thought were interesting. The writer, Quincy Larson, stated that 8-14 word headlines get the mo...
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By Doug Jones, Mortgage Broker - NMLS 286668
(Mortgage Magic)
My Buyers have been lucky and I seem to be always lucky when representing Buyers. I think I have some answers as to why.1. My Buyers always have full Loan Approval when we make an offer. Full Loan Approval. That means we have a complete loan application with all of the supporting documents, have a Desktop Underwriter approval and have submitted the loan to a lender. We have verified the down payment and its source. We have verified income - we have verified every thing on the loan application.2. I communicate with the listing Agent and try to communicate several times if possible. I try to get to know the Agent. In the back of my mind I am asking, "Is this a friendly agent? Someone we can trust and work with ? I always let the Agent know that I am the Lender and the borrowers are fully ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 BedroomĀ  1 BathroomSq ft: 655For more details surrounding the sale of this home please contact the following:Gil Erikson, Realtor/Sellers AgentĀ Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: gilerikson@atthebeachteam.comWebsite:Ā www.AtTheBeachTeam.comGil EriksonOffice: 850-654-3325Mobile: 850-714-2122Fax: 800-654-2959
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
Thatā€™s right-no real estate required! This is something I have wanted for a long time to cut through the red tape of government loans and get money to the people making it happen. Now I have it! Here are the details:- Loan size ranges from $500k - $7.5M to companies incorporated and located in the US and that have $1M or more in annual revenue and positive net income- Average time to close-Three (3) weeks to underwrite and fund a loan- We lend to all industries except restaurants, construction projects, and residential real estate-Ā We offer loans for working capital, equipment financing, factoring acquisitions, partner buyouts, and bridge loans- The collateral is a UCC on the business and a personal guarantee of the owner(s) of the business- NO REAL ESTATE REQUIRED- Loans have 14-18% in...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 BedroomsĀ  2 BathroomsĀ Sq ft: 1,292Ā For more details surrounding the sale of this home please contact the following:Ā Courtney Ledezma,Ā Realtor/Listing SpecialistĀ Ā Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail:Ā CourtneyLedezma@AtTheBeachTeam.comWebsite:Ā www.AtTheBeachTeam.com
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
The Villages West in Melville Long Island is a 24 hour guard-gated community, within the Top Rated Half Hollow Hills School District #5.Ā This Suffolk County North Shore residence was opened in 2006 by McGovern Drive near The Long Island Expressway Exit 49N.Ā Villages West in Melville Long IslandĀ is a homeownerā€™s association community and a condo community. The common monthly charges in the Condo Section includes maintenance of the exterior of the units, and the Homeowner's Association only includes maintenance of the common areas. Ā  Lawrence AndĀ Sheila Agranoff, Real Estate Associate Broker and RE Salesperson, sell at The Villages West and are familiar with the variety of Floor Plans. They include attached Condo apartments whereĀ you will findĀ ground level and upper level Condos without g...
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By Richard Weeks, REALTORĀ®, Broker
Here is the north Texas real estate market update forĀ  September 11 2023.New properties for sale 117Back On Market 41Price Decrease 179Price increase 13Active kick out 16Active option contract 146Active contingent 34Pending listings 161Sold listings 46Expired listings 25Cancelled listings 8Withdrawn listings 3Temporary off market listings 37Coming soon listings 47
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By Richard Weeks, REALTORĀ®, Broker
Here is the north Texas real estate market update forĀ  September 10 2023.New properties for sale 210Back On Market 72Price Decrease 222Price increase 29Active kick out 5Active option contract 155Active contingent 32Pending listings 139Sold listings 103Expired listings 27Cancelled listings 30Withdrawn listings 2Temporary off market listings 29Coming soon listings 47
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Here is the north Texas real estate market update for the week ending September 9 2023.New properties for sale 2997Back on the market listings 674Price decrease listings 3363Price increase 279Active kick out 70Active option contract 1750Active contingent 311Pending listings 2232Sold listings 2266Expired listings 153Cancelled listings 568Withdrawn listings 61Temporary off market listings 338Coming soon listings 516
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By Richard Weeks, REALTORĀ®, Broker
Here is the north Texas real estate market update forĀ  September 9 2023.New properties for sale 714Back On Market 123Price Decrease 608Price increase 45Active kick out 10Active option contract 272Active contingent 49Pending listings 329Sold listings 457Expired listings 39Cancelled listings 98Withdrawn listings 9Temporary off market listings 53Coming soon listings 79
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