Admin

Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
742 Camden Circle ~ Allston Plantation in Pawleys Island From listing to under contract in LESS than 7 days!!! Congrats to the homeowner, and thank you for choosing Edge Of The Beach Realty for this important milestone.   It’s an honor to help bring your real estate goals to life—onward to closing day!   Contact Edge Of The Beach Realty for all of your real estate needs.
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 144 Spires Lane Unit 410, Santa Rosa Beach, FL 32459MLS #: 973316Price: $520,000Beds: 1Baths: 1Sq feet: 726 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.This TOP floor, one bedroom, one bath condo AND built in bunk beds can sleep up to 6 people. Gulf Place Caribbean 410 is decorated with the beach in mind, wood floors in main areas, gorgeous countertops, and much more. Exterior work has recently finished on the building bringing major upgrades that a buyer does not have to worry about! Located in the heart of Gulf Place's pedestrian-friendly town center. Enjoy good restaurants nearby including Shunk Gulley Oyster Bar, cafes, and boutique shopping. The beach access is directly across the street and you are a short walk away from the Gul...
Comments 3
By Darrick Olsen | Marilyn Trabaccone, We specialize in Golf and Ski Resort Properties
(Trabaccone Olsen Advisors | Engel & Völkers Park City)
Exploring Park City’s Neighborhoods Exploring THE Park City AREA’S Neighborhoods: What Makes Each One Special Nestled in the stunning Wasatch Mountains, Park City, Utah, is home to a variety of vibrant neighborhoods, each offering its own unique charm and lifestyle. Here’s a look at some of the most beloved areas in this mountain paradise. Old Town Old Town is the historical heart of Park City, characterized by its charming architecture and rich mining history. This area features an array of boutiques, art galleries, and local eateries that contribute to a lively atmosphere. Its proximity to premier ski resorts makes Old Town an ideal destination for both cultural experiences and outdoor adventures, attracting residents and visitors alike. Thaynes Canyon Thaynes Canyon is located just a...
Comments 1
By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Lou Ludwig always had great blogs and for you new people catch this one.   Position Yourself to Standout “The great creators – the thinkers, the artists, the scientists, the inventors – stood alone against the men of their time.” Ayn Rand 1905 - 1982, American Novelist   As I see it . . . . . . .   Position yourself to standout   Differentiate yourself in your market niche . . . . position yourself . . . . your business model . . . . your personal promotion . . . . marketing . . . . and your customer service to standout.   Your value to your customers is in standing out . . . . not in blending in or in being part of the pack.   Customers want to know what you will do for them . . . . Why you are their best choice of the professionals to do business with and what the  benefits in doing b...
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1884 Durango Road Destin, FL 32541MLS #: 945233Price: $499,000Beds: 3Baths: 2.5Sq feet: 1700Call Alyssa Barnett (850) 225-1734 to see if this property is still available.Beautifully updated townhome on HOLIDAY ISLE! This home offers 3 bedrooms, a bonus area, and 2 1/2 baths, a lower private deck and an upper deck with views of the Destin Harbor. Upgrades include granite countertops, stainless steel appliances, and not to mention a master suite oasis. Court Del Mar is located at the end of a canal while the Harbor and Crab Island is a boat ride away. Not to mention, the Destin water taxi will take you to the harbor to join the dining, dancing, and festivities that Destin has to offer!! Also, don't forget about the BEACH...Beach access is located at O'Steen Beach. Holiday...
Comments 3
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 550 Topsl Beach Blvd Unit 711 Miramar Beach, FL 32550MLS #: 972770Price: $849,500Beds: 2Baths: 2Sq feet: 1230 Call Gil Erikson (850) 714-2122 to see if this property is still available.This lovely condo has a great view of the beautiful Gulf of Mexico and plenty of room for the whole family to make vacation memories. Located in the 52 acre resort of Tops'l , all the best amenities , tennis, pickleball, beach access, pools. grills, and a poolside bar and grill. Many fun attractions and restaurants in the area. You can also cash in $$$$ on vacation rentals. Sleeps up to 6 with a double sofa bed. Large balcony for enjoying the view of the water and beaches. Sold furnished except for patio furniture and items in owners closet.  Click here to see additional photos and detail...
Comments 2
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for the perfect mix of elegance, space, and location? This 3-bedroom, 2-bath LAKEFRONT BEAUTY in Englewood Golf Villas of Boca Royale is a total showstopper! 😍📐 Over 2,400 sqft of stylish living space🌊 Breathtaking LAKE VIEWS right in your backyard🌟 Gourmet kitchen fit for a chef🌴 All just MINUTES from Manasota Key’s sandy beaches!🛏️ 3 Bedrooms | 🛁 2 Remodeled Bathrooms | 🚗 Expanded Driveway & Garage Access✨ Features You’ll Fall In Love With: ✅ Elegant entry with pillars & charming paver walkway✅ Open-concept living & dining with natural light galore ☀️✅ Plantation shutters 🪟 & crown molding throughout✅ Chef’s dream kitchen with quartz countertops, double oven, cooktop & more 🍳✅ Spacious Florida room for morning coffee & serene sunsets 🌅✅ Owner’s suite with dual sinks, walk-in s...
Comments 3
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for space, charm, and endless potential? This spacious 4-bedroom, 3-bath home (yes, we said 3 FULL baths!) is ready to welcome you home 🥰📍 Located on a desirable DOUBLE corner lot in a prime Port Charlotte neighborhood — close to: 🛍️ Shopping🚶 Sidewalks🏥 Hospitals🌊 And of course… THE BEACH!🛏️ 4 Bedrooms | 🛁 3 Full Bathrooms | 🚗 2-Car Garage + Bonus 3rd Garage (Rear-Facing!)💡 Highlights You’ll LOVE: ✅ Split floor plan with 4th bedroom + full bath + private entrance – perfect for an in-law suite or guest apartment✅ Chef-inspired kitchen 🍽️ with eat-in area overlooking your garden 🌼✅ Formal dining space for hosting the whole family 🥂✅ Cedar-lined walk-in closets, barn-style sliding door 🚪, and planter shelves for extra charm 🌿✅ Abundant natural light from transom windows 🌞✅ Storm s...
Comments 2
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
✨ Step inside this REMARKABLE 4-bedroom, 2-bathroom POOL HOME that truly has it all! ✨ Built in 2019 by Masterpiece, this custom-designed gem sits on THREE beautifully landscaped LOTS in a charming North Port neighborhood!📐 OVER 2,500 SQ.FT. of LUXURY LIVING SPACE – packed with upgrades, elegance, and thoughtful design!🚗 Curb appeal? ✅ You’ll LOVE the extended paver driveway with plenty of room for your vehicles, boat, or RV 🚙⛵ (yep, there’s a 50-amp plug ready to go!).🚪 A grand entrance awaits with elegant columns and double doors that make a lasting first impression.🛋️ Formal Living Room Goals! Soaring double tray ceilings, crown molding, and a breathtaking “0” DOOR FEATURE sliding glass wall that opens up to the outside – perfect for relaxing or entertaining in style! 🥂🍽️ Chef’s Drea...
Comments 3
By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
A tidy kitchen isn’t just easier to cook in—it makes your whole home feel more inviting!  Having a home decluttered is a 365 day operation and the kitchen is just a small part of that.  🍽️✨Small daily habits, like clearing countertops and doing a quick nightly reset, can make a big difference. Thinking about upgrading to a kitchen with more space? Let’s find the perfect home for you!#thehelpfulagent #home #houseexpert #house #listreports #houseahome #a040825 #investment #hometips #realestate #realtor #realestateagent #dreamhome #happyhome
Comments 3
Here is the north Texas real estate market update for April 8 2025. New properties for sale 456Back On Market 135Price Decrease 925Price increase 120Active kick out 9Active option contract 381Active contingent  101Pending listings 627Sold listings 332Expired listings 59Cancelled listings 1288Withdrawn listings 40Temporary off market listings 57Coming soon listings 115
Comments 4
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Rule #7 for writing real estate prospecting letters: Use good grammarWhen you’re writing real estate prospecting letters, take care with your grammar and spelling.You should do that no matter what you’re writing, but it might be even more important when writing prospecting letters. If you make a mistake on a web page or blog post, you can fix it, but once you’ve sent that letter, you’re finished.People keep and even share postal mail. That’s good. But when they discuss your letter, you want them to discuss how you'll be able to help them – not your poor grammar or your misspelled words.So proofread. Check and then check again, because it’s easy to miss an error on the first or second read. Part of the problem is that when you wrote it, you “know” what it says. So you see what you expect...
Comments 8
By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog Spacious Flagstaff Retreat on 6.5 Acres Bordering National Forest | Multi-Generational Living with Barn, Guest Suite, & Forest Access    5 BD |   2 BA | $3,800,000 🌲 Virtual Tour: Discover a Western-Style Flagstaff Retreat on 6.5 Acres Backing the Coconino National ForestWelcome to your private sanctuary at the edge of the Coconino National Forest—where peace, space, and beauty come together in one incredible Flagstaff property. Today, let’s take a virtual walk through this thoughtfully designed 5-bedroom, 4-bathroom western-style home that’s tucked away on nearly 6.5 acres of serene land.  🏡 First Impressions: Welcome HomeAs you approach the home, you’re immediately greeted by the grandeur of the setting—pine trees rustling, open skies above, and a welcoming western-s...
Comments 6
By Daryl Datus, Real estate broker
(John l scott)
Www.daryldatus.comIMPACT BELFAIR AND KITSAP REAL ESTATE The Federal Reserve's recent hints at potential interest rate cuts have sent ripples through the real estate market, especially in desirable areas like Belfair and Kitsap. This shift could be a game-changer for buyers, sellers, and investors alike. If you're involved in the local real estate scene, you need to understand how these changes might affect your decisions and opportunities. This article digs into the nitty-gritty of how dropping interest rates could shake up the Belfair and Kitsap real estate markets. We'll break down the likely trends in buyer and seller behavior, and what it means for property values and investment potential. You'll get practical tips on how to navigate these changes, whether you're looking to buy your...
Comments 1
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Rule #6 in writing real estate prospecting letters: Keep writing!The gurus who test direct mail tell us that you should expect less than a 1% response from a single mailing. Their studies show that another 18% of the responses will come with the 2nd through 4th contacts, and that a full 80% come from the 5th to 12th contact. Thus, most recommend that 5 “touches” are a minimum.What is a “touch?” It could be a letter, a postcard, an email, a phone call, or even an in-person visit.  I recommend using every method you can because your prospects are not all alike. One may respond well to a postal letter or postcard while another will only respond to a phone call or email.Next, the touches need to be spaced fairly close together. If you mail a letter in July and don’t write again until Septem...
Comments 6
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1816 Scenic Highway 98 Unit 1101, Destin, FL 32541MLS #: 967121Price: $2,950,000Beds: 4Baths: 4Sq feet: 3,300Call Carolyn Orsua (406) 750-2270 to see if this property is still available.Discover coastal luxury living with this exquisite 4 bedroom, 4 bathroom, 3,300 square foot beachfront penthouse on Destin's iconic Emerald Coast. Signature Beach offers breathtaking, panoramic views of the Gulf of Mexico and provides the perfect retreat for both relaxation and entertaining. You'll find open concept living and dining areas with soaring 12' floor-to-ceiling windows in the main living area that maximize the incredible views. Make yourself at home in the gourmet kitchen with top of the line Monogram appliances and modern touches. Situated with stunning Gulf views, the maste...
Comments 3
By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
We can always learn from others here in the Rain and Marte has a great blog she shared with us Rule #2 for writing real estate prospecting letters - Consider your audience.  Before you begin to write a real estate prospecting letter, take time to think about the people who will receive your letter.•    Are they in a bind and need to sell quickly to avoid foreclosure?•    Are they unhappy because their home didn’t sell after being listed for months?•    Do they need to sell due to divorce?•    Have they been trying to sell by owner?•    Do they need to sell a vacant house during or after probate?•    If they’re thinking of downsizing, are they putting it off due to the work involved in disposing of a lifetime’s worth of possessions? Or – are they folks who may or may not have an active d...
Comments 3
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 825 Seascape Drive Unit 407, Miramar Beach, FL 32550MLS #: 973117Price: $679,000Beds: 3Baths: 3Sq feet: 1780 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Your search for the ultimate in coastal living is over with this condominium, behind the guarded gates of the Seascape Resort. Overlooking tranquil Stewart Lake, you do not want to miss this piece of heaven at the beach! An extraordinary 3 bedroom and 3 bathroom END unit, providing extra windows for ample daylight, located in the most coveted part of Seascape, close to the beach, pool, and Whales Tale). With over 1,700 square feet spread across two floors with 10' ceilings, you will never feel cramped for space in this gorgeous condo with most windows upgraded, a smart thermostat, upg...
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 7 2025. New properties for sale 164Back On Market 42Price Decrease 193Price increase 6Active kick out 13Active option contract 175Active contingent  30Pending listings 224Sold listings 71Expired listings 27Cancelled listings 24Withdrawn listings 2Temporary off market listings 31Coming soon listings 38
Comments 3
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Rule #5 for writing real estate prospecting letters - Never be pushy.Remember the old adage about the folly of asking someone to marry you on the first date.Pushing for a listing too soon is a similar folly. Most of us don't like to be pushed, so when someone pushes us, we push back - and push them away! Instead of pushiness, give homeowners good information. Show them how you can help, and offer to do so, but don’t annoy them by being pushy.Whatever you do, never be rude. Never assume that they owed you a reply to any of your letters. I sometimes get email from people saying things like "I've written you twice now and you haven't answered me! Take time today to reply." What?? If I'd wanted to answer, I'd have answered. Once in a while, if I'm in less than a terrific mood, I actually wr...
Comments 5