Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
From the vibrant downtown to the serene suburbs, this guide provides an insightful exploration of the diverse options available. It's a great post, Thank you for sharing.Have a super fantastic week!Joe Jackson, Realtor-KWCP Finding Your Ideal Home: Exploring Park City's Diverse Neighborhoods Introduction: Welcome to our blog post where we will take you on a journey through the various neighborhoods of Park City, helping you find the perfect place to call home. From prestigious gated communities like Red Cloud, Deer Crest, Bald Eagle Club, Empire Pass, Nakoma, and Bannerwood, to charming neighborhoods like Aerie, Thaynes, Park Meadows, Sun Peak, and Silver Springs, we will highlight areas that offer unique amenities and are popular for primary residential living. Deer Valley - Red Cloud:...
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
The world is fragmented, in a frenzy, and unpredictable. Today brands have a chance to offer a way to focus on what matters. To make the most of that, brands must have meaning, logic, and nurture an emotional connection. We create your brand, turn it into an interactive experience, and communicate your brand stories that engage existing customers and new prospects. We make brands matter.Hire us on a consulting basis to:- Grow your business- Attract new customers- Strengthen customer loyalty- Enhance your image- Boost your brand- Produce your content marketing- Expand your social media followers- Make your organization a YouTube star- Digital & offline integrated planning- Google Ads (Adwords) & YouTube Ads- Facebook Boosts & Ads- Improve social media engagement- Create or improve your w...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
As a real estate professional, staying on top of your website traffic and performance metrics is essential in today’s digital environment. Keyword tracking provides invaluable insights into how potential clients discover and interact with your site.This guide will walk you through best practices for implementing keyword tracking.Let’s start quickly, first of all, Keyword tracking refers to monitoring the position and performance of important search terms on your real estate website.Why Keyword Tracking MattersFor any real estate website, keyword tracking is essential to: Optimize search engine optimization (SEO). By seeing which keywords drive the most traffic to your site, you can focus your SEO efforts on ranking higher for those terms. This could include using those keywords in your ...
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By Darrick Olsen | Marilyn Trabaccone, We specialize in Golf and Ski Resort Properties
(Trabaccone Olsen Advisors | Engel & Völkers Park City)
Finding Your Ideal Home: Exploring Park City's Diverse NeighborhoodsIntroduction:Welcome to our blog post where we will take you on a journey through the various neighborhoods of Park City, helping you find the perfect place to call home. From prestigious gated communities like Red Cloud, Deer Crest, Bald Eagle Club, Empire Pass, Nakoma, and Bannerwood, to charming neighborhoods like Aerie, Thaynes, Park Meadows, Sun Peak, and Silver Springs, we will highlight areas that offer unique amenities and are popular for primary residential living.Deer Valley- Red Cloud: Immerse yourself in ski-in/ski-out luxury in Red Cloud in Empire Pass, an upscale community known for its panoramic views and luxurious residences.- Empire Pass: Elevate your mountain living experience in Empire Pass, a sought-...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 8545Lakeside.com Marketed by Albert Miranda, of Hanger Homes Realty, the Website highlights a privately listed 2,000 square foot, all brick home on over 21,000 square feet, with an attached heated 1,00 square foot hanger/garage with a 40 foot wide door.  Using our new PowerSite Pro platform, Albert has added:  lots of high definition photos a detailed description property documents office info a property map agent contact information.  Hangar Homes Realty, managed by Albert Miranda and located in Downers Grove, Illinois, was created to fill the need for a broker who understands how to properly market residential airpark homes to pilots.  Being a pilot and airpark homeowner himself, Albert Miranda, understands this hig...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 5 2024.New properties for sale 142Back On Market 36Price Decrease 114Price increase 9Active kick out 16Active option contract 147Active contingent 39Pending listings 187Sold listings 55Expired listings 32Cancelled listings 17Withdrawn listings 2Temporary off market listings 27Coming soon listings 26
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Long Island 55+ Condos Call The Agents Who Know All The 55 And Over Communities On Long IslandLawrence "Larry" and Sheila AgranoffIs a 55 And Over Community Right For You Now?  Are you an Empty-Nester looking to move to a smaller home and a more leisurely lifestyle? Do you want to stay close to family and friends and not move away from Long Island? Then you should call LAWRENCE AND SHEILA AGRANOFF, Real Estate Associate Broker and RE Salesperson at our Cell: 631-805-4400. We know ALL the 55 and over communities on Long Island. Whether you are looking for a modest condo or a golf course community, we can help you find a 55 and over community on The North Shore or South Shore of Long Island.For Example, The Greens at Half Hollow Hills or Leisure Village in Ridge are Golf Course Communitie...
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By Liz and Bill Spear, Transaction Alliance Cincinnati & Dayton suburbs
(Transaction Alliance 513.520.5305 www.LizTour.com)
I wrote our first ActiveRain post back in 2010.  Since then, I've added over 4,000 more.  A lot of those early ones were written with blogging training wheels, they didn't accomplish much!  Maybe too close to a rant, no reason for a consumer to reach out to us, not a lot (if any) eye candy.  There was still a LOT left to learn about blogging effectively!So that brings to mind a question, should we purge old posts that no longer serve a purpose?I can provide a rationale for leaving any posts that have a direct real estate tie-in:  market reports, new listings, open houses, sold, etc.  FAQ question style posts continue to serve their purpose too.  Even if they're old, they at least provide breadcrumbs that tie you to your local real estate market.But there are other posts that have long p...
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By Jim Crawford, Jim Crawford Broker Associate Fredericksburg VA
(Long & Foster)
New Real Estate Website - www.FredericksburgVirginiaHomesforSale.ComAnnouncing our New Fredericksburg Virginia Homes for Sale website!  It allows buyers and sellers to search for homes for sale, explore the current real estate market and inventory, and find the best listing and buyer's agents to assist them in their real estate needs.Search homes for sale in the Fredericksburg Virginia area here on Fredericksburg VA Newest real estate site.Search Fredericksburg Virginia Real Estate Click Link Belowwww.FredericksburgVirginiaHomesforSale.Com 
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 4 2024.New properties for sale 239Back On Market 38Price Decrease 141Price increase 36Active kick out 4Active option contract 180Active contingent 35Pending listings 138Sold listings 72Expired listings 18Cancelled listings 26Withdrawn listings 4Temporary off market listings 29Coming soon listings 37
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Having sold a house in NW IN 7 years ago and buying a home here in NW AZ, in both instances I knew about the real estate commission, compensation or fee being charged or not being charged.  Our home sale in NW IN was as an unrepresented seller as we had terminated the formal and written relationship with a local licensed real estate professional who failed to honor our monthly showing goals.  My sense part of this failure was due to this real estate agent being on a team and this agent was more concerned about securing listings than selling homes.In reading the real estate contract we signed in IN, the contract explained the “commission” and the agent reviewed that explanation before we signed the contract.  As we had previously interviewed several agents when we decided to originally l...
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Here is the north Texas real estate market update for the week ending  February 3 2024.New properties for sale 3092Back On Market 627Price Decrease 2507Price increase 486Active kick out 63Active option contract 1664Active contingent 317Pending listings 2208Sold listings 1914Expired listings 834Cancelled listings 554Withdrawn listings 57Temporary off market listings 339Coming soon listings 512
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 3 2024.New properties for sale 734Back On Market 121Price Decrease 476Price increase 94Active kick out 10Active option contract 263Active contingent 59Pending listings 311Sold listings 319Expired listings 28Cancelled listings 104Withdrawn listings 8Temporary off market listings 46Coming soon listings 79
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 4613 Paradise Isle, Destin, FL 32541MLS #: 941332Price: $2,000,000Beds: 7Baths: 5.5 Sq feet: 3,830 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.'Sea Pearl' defines luxury in the vacation rental market and is an investor's dream with 7 bedrooms, 5.5 baths, and capable of sleeping 17 guests. Built in just 2017, this premier property features luxury landscaping, a private salt-water pool, and an outdoor shower. Complete with two kitchens each with granite countertops, stainless-steel appliances, two living areas, hardwood floors throughout, a space for entertaining which accommodates ping pong and foosball tables. A rare find at the beach is a three car garage and plenty of driveway space for parking, all within 500 yards to the beautiful...
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By Jim Crawford, Jim Crawford Broker Associate Fredericksburg VA
(Long & Foster)
Search Homes for Sale in Spotsylvania County VA By Zip CodeSearch homes for sale in Spotsylvania County VA by Zip Code will make your home hunting easier.  Feel free to search homes for sale in Spotsylvania Co. by zip codes and postal codes!SPOTSYLVANIA COUNTY VA Search Homes for Sale Fredericksburg Virginia 22407 Fredericksburg Virginia 22408 Spotsylvania Virginia 22551 Spotsylvania Virginia 22553 Bumpass Virginia 23024 Beaverdam Virginia 23015 Partlow Virginia 22534
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By Michael Elliott (609) 864-8164, Residential real estate sales in New Jersey
(Fathom Realty)
If yes, what company did you use?   Do you use it?   And lastly, do you remember the cost?Thank you! 
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
A Soft Touch Gets Positive Results. Gone are the days of generic, scripted prose, designed to entice the consumer when buying or selling property. It always sounded rehearsed and the worse thing in business, is to feel you're being sold! When beginning my real estate career, trainers were exalting the results of such memorized speech in every, in-person session. This also included the 'foot in the door' routine before the homeowner closed it. That's almost trespassing and an aggressive approach in convincing someone to hire an experienced professional to potentially list a property. Never tried it and have zero plans of adding it to my business model!  Instead, I created a client-centric advertising and marketing plan, one that has a softer approach geared toward past work experiences. ...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Renovated Condo For Sale With The BEST Price in The Community!Welcome to this inviting Renovated Condo, perfectly situated in the heart of the Leisure Village gated 55+ community. This inviting home is filled with natural light and boasts a single-level layout, featuring 2 generous bedrooms and a modern bathroom. Renovated Kitchen, All New Flooring, New Windows, New Hot Water Heater, New Doors, New Thermostats, New Washer/Dryer.Park your car comfortably in the 1 car-attached garage with direct access into the unit, and enjoy the light and bright sunroom with a courtyard view. Additionally, there's a New Step-in Closet, a very rare feature in this model!Call The Listing Agents Lawrence and Sheila Agranoff at our Cell: 631-805-4400
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 2 2024.New properties for sale 807Back On Market 120Price Decrease 472Price increase 134Active kick out 10Active option contract 245Active contingent 50Pending listings 385Sold listings 386Expired listings 61Cancelled listings 95Withdrawn listings 12Temporary off market listings 74Coming soon listings 98
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Luxury meets comfort in every corner of this over 2,200 sq.ft home! Nestled on two spacious lots, this immaculate 4-bed, 2-bath haven with a 2-car garage and den is a testament to elegance and practicality. A new roof was just installed in June 2023!! As you step inside, the charm of this residence is evident in the stunning architectural details and the warm, welcoming ambiance. The living room, dining room, and kitchen boast awe-inspiring 10-feet tall cathedral ceilings, creating an expansive and airy atmosphere that beckons you to make lasting memories with friends and family. The heart of this home, the kitchen, is a culinary masterpiece. Chocolate wood cabinets adorned with crown molding provide ample storage space, complemented by granite countertops that exude sophistication. A g...
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