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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Money may be considered the root of all evil. However, without money, no small business to large for profit or not for profit organization can function.Probably, the first area within this strategic thinking critical goal category of Financials is Profitability. I believe many agents fail to ledger their time and therefore have misguided beliefs about their profitability.Next comes Direct Costs. In any small business including real estate those direct costs are often connected to membership fees, marketing costs, etc. The good news is that direct costs can be tracked.The third critical goal area is Labor. Often professional real estate agents ignore their own labor costs as noted above because they fail to track their time per transaction.Total Revenue as a critical goal area is counter...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of December 27 2024..New properties for sale 233Back On Market 82Price Decrease 297Price increase 44Active kick out 11Active option contract 129Active contingent  5Pending listings 324Sold listings 290Expired listings 50Cancelled listings 118Withdrawn listings 10Temporary off market listings 61Coming soon listings 36
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Selling a house, even under the very best of circumstances, may feel daunting. Between preparing for showings, effectively marketing your property, and dealing with multiple offers, the process sometimes may be overwhelming and perhaps rather time-consuming. You have to know that selling your house in Elm Grove does not need to be as complicated as it may seem. By being strategic and preparing a little in advance, you can simplify the process, attract the right buyers, and complete the transaction sooner than you might have thought possible.Understanding the Elm Grove Real Estate MarketBefore one gets busy with the process of selling a home, one really needs to understand the market in Elm Grove. Many neighborhoods have very different characteristics that make up a huge difference in th...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
 🏠 Beautifully Updated Home in Bridgewood – Perfect for Your Buyers!Attention real estate agents! If you have buyers looking for a move-in-ready home in a family-friendly neighborhood, this listing at 13399 Victory Cavern in San Antonio is a must-see.Key Property Details: 📐 1,972 Sq. Ft. of living space 🛏 3 Bedrooms | 2.5 Bathrooms 🛠 Built in 2006 and thoughtfully updated 📍 Located in Bridgewood Community (Far West San Antonio) What Makes This Home Stand Out?This property has been completely refreshed with modern updates that buyers love, including:✅ Fresh Paint throughout the home✅ New Luxury Vinyl Plank Flooring in main living areas✅ Plush New Carpet in bedrooms and loft✅ An updated eat-in kitchen with: Granite countertops Subway tile backsplash Stainless steel appliances Deep kitchen...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Possibly the goal areas within this critical goal category of Innovation may be the opportunity for the greatest growth and financial success.The first critical goal area is New Products. For some professional real estate agents, they may not consider having products.  Yet could a You Tube Channel be such a new product or maybe a Podcast? One Key Performance Indicator (KPI) might be visits or views of the channel per month.Of course, Technology provides numerous opportunities for both external and internal growth. External growth may be connected to New Products or New Services while internal growth may be the adoption of a Customer Relationship Management system (CRM). Within this critical goal area, a KPI might be updating the CRM on a daily or weekly basis.Often overlooked is Human C...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of December 26 2024..New properties for sale 32Back On Market 15Price Decrease 40Price increase 8Active kick out 0Active option contract 36Active contingent  6Pending listings 57Sold listings 35Expired listings 45Cancelled listings 6Withdrawn listings 0Temporary off market listings 11Coming soon listings 8
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
“Innovation distinguishes between a leader and a follower.” Steve JobsInnovation and leadership go hand in hand.Within this strategic thinking critical goal category of Innovation, the first critical goal area is New Products. This succinct quote by Tom Freston says it all.“Innovation is taking two things that already exist and putting them together in a new way.”The critical goal area of Technology follows. Artificial intelligence (AI) is making significant in roads within real estate.Human Capital Development is essential in that learning new technology, thinking differently promotes any small business forward.Next is New Services.  What new services or existing services can one change to meet new market conditions?Counterbalancing the goal area of Technology is Non-Technology. If we ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of December 25 2024..New properties for sale 100Back On Market 35Price Decrease 77Price increase 14Active kick out 6Active option contract 105Active contingent  18Pending listings 118Sold listings 152Expired listings 56Cancelled listings 57Withdrawn listings 7Temporary off market listings 32Coming soon listings 18
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
The Benefits of Selling Your House Quickly in Fort Worth, TXSelling a house can be quite daunting, especially in a busy and competitive market like Fort Worth, Texas. Homeowners may find themselves balancing an array of responsibilities, including making repairs, staging the property, and wading through a long closing process. On the other hand, selling your house fast offers an alternative that eliminates much stress and brings some key advantages.With a growing population and a very robust economy, Fort Worth real estate is the place where you can reap the true benefits of selling your house fast. Whether it is to avoid financial stressors, take advantage of another opportunity, or just a simplification of life, a quick sale is what it will take to make it work.Fort Worth’s Dynamic Re...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
A great real estate agent walks sellers through one of the biggest financial decisions of their lives. As an agent, you have an important responsibility to help sellers get the most out of the home they love. Follow these tips to encourage your sellers to boost their home’s value before placing it on the market.Help Sellers See the Big Picture: Staging for Buyer AppealStaging a home is an excellent strategy for capturing buyer interest and maximizing sale value. Real estate agents can guide homeowners through staging to align their property with buyer expectations. Start by encouraging sellers to declutter, removing excess items to create a sense of space and cleanliness. Then, explain how depersonalizing the home by taking down family photos and personal décor can help buyers envision ...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
The first strategic thinking critical goal in Leadership and Management is Communication. From my experience this is the greatest obstacle next to human capital development facing small business owners who wish to increase sales.How often have we as professional real estate agents heard a sales lead state he or she called this or that agent and never heard back from him or her? I am often reminded of the line from the movie "Cool Hand Luke" when I hear sales leads tell me of their frustration by calls or emails not being returned."What we have here is a failure to communicate."Communication is the Foundation for Leadership!The Foundation from which Trust is Built!“The art of communication is the language of leadership.” The above quote is attributed to James Humes, a speech writer for s...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of December 24 2024..New properties for sale 276Back On Market 73Price Decrease 192Price increase 43Active kick out 7Active option contract 168Active contingent  46Pending listings 285Sold listings 447Expired listings 33Cancelled listings 163Withdrawn listings 12Temporary off market listings 62Coming soon listings 48
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogSpacious 5-Acre Retreat Near Grand Canyon: Build, Camp, or Expand Your Desert Paradise.5 Lot Acres Discover Your Desert Haven Near the Grand CanyonLooking for your slice of tranquility in Northern Arizona? Welcome to 4708 S 4th Ave—a stunning 5-acre parcel that perfectly blends serenity, opportunity, and breathtaking surroundings. Nestled in the high desert, this property is an ideal canvas for your dreams. Whether you’re looking to build your dream home, park your RV for weekend getaways, or set up the ultimate camping retreat, this land has you covered.Prime Location with Endless PossibilitiesLocated just 34 miles south of the iconic Grand Canyon National Park and 26 miles north of the charming town of Williams, AZ, this property offers a prime location for adventurer...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1002 Highway 98 UNIT 717, Destin, FL 32541MLS #: 951705Price: $669,000Beds: 2Baths: 2Sq Feet: 955 Call Alyssa Barnett 916-710-3744 to see if this property is still available.IT'S ALL ABOUT THE VIEW!! Incredible opportunity to own a 2 bed/ 2bath condo at Pelican Beach! Located directly on the famed beaches of Destin...enjoy sun-splashed days of swimming and relaxing before coming home to this super spacious 2 bedroom condo with incredible Gulf views. This beach inspired condo offers a large master suite with GULF views along with a private bathroom, spacious guest bedroom, guest bath, in unit laundry, and open kitchen/living room overlooking the gulf. This condo is turnkey, fully furnished, and rental ready! This unit has been fully renovated and updates of this unit inc...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 Bedroom  1 Bathroom Sq ft: 745 For more details surrounding the sale of this condo please contact the following:     John Skinner, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Panama City Beach - Bay County - 30AE-Mail: JohnSkinner@AtTheBeachTeam.com       Website: www.AtTheBeachTeam.comJohn SkinnerOffice: 850-654-3325Mobile: 850-543-5763Fax: 800-654-2959
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
6 Bedrooms  4.5 Bathrooms Sq ft: 3,114 For more details surrounding the sale of this home please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.com
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Funny thing, many non-employer small businesses owners including professional real estate agents do not view themselves as leaders in charge of an organization. However, that is not true as over 80% of small businesses are considered non-employer firms meaning they do not have paid employees. Yes, there are a lot of leaders in our economy.Before identifying the six goal categories for this critical goal category of Leadership and Management, maybe it is time to define leadership. Peter Drucker said “Leadership is defined by results.”  I amended Drucker’s words to include “with consistent clarity of the vision and with demonstrated ethical behaviors.”The question to you, the reader, is how do you defined leadership in your role as a small business owner and professional real estate agent...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of December 23 2024..New properties for sale 68Back On Market 30Price Decrease 80Price increase 5Active kick out 7Active option contract 82Active contingent  23Pending listings 109Sold listings 66Expired listings 42Cancelled listings 26Withdrawn listings 3Temporary off market listings 33Coming soon listings 12
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Ready to sell your Long Island home or condo? If you're ready to sell your Long Island home or condo this year, we’re ready to deliver results. With our current listings sold, we’re excited to help you succeed in your sale. Let’s connect! Lawrence and Sheila Agranoff, REALTORS®Cell: 631-805-4400
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of December 22 2024..New properties for sale 170Back On Market 55Price Decrease 148Price increase 26Active kick out 0Active option contract 103Active contingent  18Pending listings 141Sold listings 168Expired listings 43Cancelled listings 41Withdrawn listings 2Temporary off market listings 29Coming soon listings 16
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