Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Kate Steven, Best Real Estate Blog
Comments 0
1. The short-term rental market is growing. The short-term rental market is predicted to grow more than 7 percent annually between 2017 and 2021, when it will be worth $194 billion. 2. Short-term rentals can make more money than long-term rentals. They diversify your portfolio and attract a diff...

By Peter Mohylsky, SoWal Expert, Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 2
I got this email this morning and it made me smile.   Thank you for responding to our inquiry about real estate in the Destin area.  We wanted to provide a little background and information on our property search. My wife (Kim) and I have been married for over 20 years, and we have two teenage da...

By Kristy Bushaw Luxury Home /Investment Spec., Waterfront Specialist
(RE/MAX Paradise)
Comments 0
Golf Course Communities Along The Alabama Gulf Coast Kiva Dunes is the only golf course community on the Gulf of Mexico and is the #1 rated public Golf Course in Alabama. Owning a home in Kiva Dunes gives you exclusive access to the brand new Kiva Beach Club which sits directly on the Gulf of Mex...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
This charming home is located in the ever popular Glendale preferred school district as well as conveniently located to Green Hills and 12th South Venues. Tucked away on a quiet street featuring large sweeping lawns and stately trees for landscape, you will sure to be charmed by the area's romanc...

By Lisa @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 47
As a real estate agent, there are two paths you can take to grow your business. As a marketing professional, you can increase lead spend or change the source to generate more leads. Although a pile of leads is not a goldmine until you convert your leads to appointments. As a sales professional, y...

By Real Bird, All-In-One Real Estate Marketing
(RealBird Inc.)
Comments 1
We are hosting Janie Coffey as a guest speaker for a free luxury real estate training webinar on April 6, 2018 at 1 pm EST (10 am Pacific).The class is am introductory webinar of the 12-Week Luxury Real Estate Training course and you'll discover some of the top ways to increase your luxury real e...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 4
Fall in love with this grand estate, the porches alone beckon you back to a simpler time. Double porches overlook 7 acres of land, including 2 ponds. The entry has a beautiful iron staircase with an office on your right and living/dining on your left.  Walk through to an open Den/Kitchen/Breakfas...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
Love the location!  Adore the home! Open, spacious & freshly painted and enjoy a newly added covered back deck. This 12th South Dream is what you have been waiting for.  Hardwood flooring graces the entire first floor and stairwell.  Enjoy an open floor plan that flows freely.  Light streams in f...

By Earl White, Real estate investor in South Florida.
(House Heroes LLC)
Comments 6
Remarketing to home sellers is a powerful marketing technique. “Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your websi...

By Steve Higgins
(RE/MAX Kelowna)
Comments 4
Another time change signals a change in the season that everyone, but the skiers, dread. We have had a fantastic Fall, with lots of sunshine and warm days over the last month or so. We will only truly understand how nice the Fall was when we taste the 2018 vintages of red wine from the Valley. On...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 56
As a luxury real estate marketing professional or any real estate marketing professional, if you are seeking additional market share and visibility, it is important to give a complete picture of how you are different without any potential confusion to the buyers or sellers that may seek your serv...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 8
So far this year we’ve talked a lot about how to make 2019 an incredibly successful year in your real estate business.But there’s something else on my mind – things I see Realtors® do that hold them back. So today I’m sharing five things you should NOT do if you want to have a great year in real ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Do you know that the Condo Market on Long Island currently has low inventory? Our advice...get your Condo listed now and be another SOLD by Lawrence"Larry" and Sheila Agranoff. As of this date, February 2019 there is no inventory of condos at The Oaks in Stony Brook Long Island. Now is the perfec...

By Elaine Murphy Carlson
(RE/MAX Estates Properties)
Comments 0
My favorite Palos Verdes Homes on the February 5, 2019, Palos Verdes real estate Broker’s Tour (14 homes had open houses today) are described below.  We currently have 157 single family Palos Verdes homes for sale ranging in price from $999,000 in Rancho Palos Verdes (The low in Eastview is $775,...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Visit "Local-n-Global" Realty websiteMaple Heights City Council had a first meeting in the month of February on Wednesday, 02/06/19 at 7:00 PM. There was a low level of activity on the Maple Heights real estate market this week. 3 single family homes were listed for sale. 2 single family home lis...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 1
313 Sawyers Ct, Seymour, TN 37865 Price: $ 365,000 MLS #: 1068985 Bedrooms: 3 Bathrooms: 2 Square Footage: 2,372 YOU CAN'T ASK FOR MUCH MORE! Style, a fantastic floor plan, and current finishes throughout... This practically brand new home has it all. Highlights include a gorgeous open kitchen wi...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
 The end of January is when the marketing begins for the month of February.  My marketing always begins with a “Free Market Analysis” and this month, I decided to use a different approach.It’s a Valentine’s Day theme, but the message is to call for that “equity determination.” We can say it using...

By Peter Mohylsky, SoWal Expert, Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 9
Stand out from the crowd and do it better. Since joining AR a little over a year ago, I have been ...pondering... the great ideas posted by -- experts on this subject -- Ron and Alexandra Seigel, about branding and niches. I couldn't get to sleep after I imagined two items that are delightful for...

By Jordan Ayan, Luxury Market Expert, CLHMS,Million Dollar Guild
(The Lifestyle Collection)
Comments 1
Rarely does an opportunity to own an architecturally significant home arise.  Designed by ‘Master of the Southwest’ architect, Kilbane Architecture, Sun-to-Sun is offered with custom-designed furnishings complementing the home’s organic pueblo style.  Located in the gated and guarded North Scotts...

By Doug Dawes, Your Personal Realtor®
(Keller Williams Realty - Topsfield, MA)
Comments 6
  ...To Love Hiring A Real Estate Pro    Highlights: Hiring a real estate professional to guide you through the process of buying a home or selling your house can be one of the best decisions you make! They are there for you to help with contracts, explaining the process, negotiations, and pricin...