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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Rocky Dickerson, Superior Service!
(Realty One Group)
A number of folks were interested to see how they can use their Microsoft 365 to create custom graphics for marketing and social media. But let's face it - less than 2 weeks until the new year and a lot of folks think about their goals for the coming year.Walter Sanford was the first residential real estate agent to earn $1,000,000 a year in commissions during a 1 year period.  This was around 1986 or 87 if I remember right. And this was also with out a staff of listing and showing agents. He was operating like a doctor having clients come to him to sign documents in his office.  If I remember right, he had an average sales price of around $75,000 to $80,000 back then.One thing Walter taught me is to take your goals and divide them into the 5 Fs.FaithFamily FunFitnessFinancesSo that is ...
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By Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376
(HomeStarr Realty)
In this week's Zoom meeting, I learned a new trick from my dear friend Margaret Rome. I also enjoy our Zoom meeting and all the members that attend I have always learned something from Margaret. She is such an intelligent lady, and I could hug her this week. She also hosts a radio show every Sunday. Sell Your Home With Margaret RomeRadio Host ALL ABOUT REAL ESTATESundays noon.Author: Real Estate The Rome Way There are so many days when I misplace my phone. I have even emailed friends, asking them to call me, but that usually does not work and is not quick.The fastest way was to knock on my neighbor's door. When I gave up looking for the phone, I asked her to call me. She laughed but called me a few times until I found it. Margaret had a brilliant secret way to find it. It was simple and...
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By Rocky Dickerson, Superior Service!
(Realty One Group)
There are many things (and I mean a GREAT many things) that make the Active Rain community a valuable asset. One of my favorites is the brain trust that exists within it's members. One of the members that has saved me hundreds if not thousands of dollars is Craig Daniels .I don't recall the subject matter, but I am pretty sure it was one of our Tuesday Zoom meetings where Craig dropped bombshell I wasn't expecting.  He spoke about Microsoft 365.  For only $70 per year, I get the complete Microsoft 365 (formerly known as Office) as well as 1 TB of data storage. That in itself was a no brainer.  Then I started discovering some of the great ways to use the tools of 365.Yes - Word, Excel, Outlook and PowerPoint are amazing. But have you really looked at Publisher? I have been creating and a...
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By Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI, Arizona Homes and Land Group/ Buy or Sell
(HomeSmart Real Estate)
Have you been hearing that there are a lot drones flying these days especially in New Jersey? Some people think that foreign powers are canvassing our neighborhoods. I guess that could be true.(Image: Drone by Fajaws, Pixabay)Others think, with all the air traffic, it could be Santa's elves checking out the best delivery altitudes for Santa to avoid mid air collisions on Christmas Eve for Santa's all night ascents and descents. Could the North Pole be considered a "Foreign Power"?Ouch! Be careful Santa!The foreign powers theory for the drones could also be true, I guess.Since the Federal Government is not telling us what is going on, I guess I will just have to reveal what is really going on.REALTORS® love new technology and love shooting aerial pictures of homes and swimmning pools and...
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Great information with us novice You-Tubers. Bill  YouTube shorts vs long form real estate videos. The long and short of it is the two real estate video formats application for is not the same. Different format, not the same application means different approach in your real estate marketing. Just as the SEO strategies not quite the same either for YouTube Shorts and long-form videos. Why? Because of variations in their format, viewer behavior, and algorithm preferences. The length of each YouTube video format production means short and sweet. Or settle back, make it detailed and lengthy for increased watch time engagement. Here's how SEO differs for each to help in your real estate video marketing. YouTube Shorts Keywords and Titles: You should keep titles short and engaging to grab att...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
YouTube shorts vs long form real estate videos. The long and short of it is the two real estate video formats application for is not the same. Different format, not the same application means different approach in your real estate marketing. Just as the SEO strategies not quite the same either for YouTube Shorts and long-form videos. Why? Because of variations in their format, viewer behavior, and algorithm preferences. The length of each YouTube video format production means short and sweet. Or settle back, make it detailed and lengthy for increased watch time engagement. Here's how SEO differs for each to help in your real estate video marketing. YouTube Shorts Keywords and Titles: You should keep titles short and engaging to grab attention quickly. Including "#Shorts" in the title o...
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By Elisa Cho, Home... where our story begins
(Echo Realty)
I’m thrilled to share that I was recently quoted in the Nov/Dec 2024 issue of The Residential Specialist! The article dives into how the real estate industry is adapting to changes surrounding the MLS, particularly after the recent NAR settlement. As someone deeply passionate about fostering transparency, trust, and efficiency in our industry, I’m honored to contribute to this important discussion.In the article, I highlighted how MLS systems remain a cornerstone of our profession, providing accurate data, fostering market competition, and leveling the playing field for all participants. I also touched on areas where MLS systems can continue to grow—such as enhanced usability and integrating cutting-edge technologies like AI and big data analytics.While I’m truly grateful to have my per...
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By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
The RealBird PRO listing marketing suite is only $1 for the rest of the year. That's a 96% savings over our regular monthly fee.We are practically giving the house away :)Please note that this is a new PRO member special.For existing free RealBird members:If you already have a free RealBird account, you can upgrade to PRO for only $1Make sure you log in via this link to be redirected to the special upgrade page:https://www.realbird.com/member/login.aspx?int=t6fu7yrnshywY8Don't have a RealBird account yet?You can create an account via the registration link below and follow the instructions to upgrade at this 96% discount for only $1https://www.realbird.com/member/register.aspx?p=register&int=t6fu7yrnshywY8Sharing is much appreciatedIf you have real estate friends, coworkers, and partners...
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By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
As a busy real estate professional managing multiple rental properties, your schedule is hectic enough as it is. The last thing your rental business needs is a tenant-related issue, leading to an eviction, property damage, late payment, or vacancy – ultimately, lost revenue. That’s why we at RealBird were happy to partner with RentRisk to bring you free tenant screening to add peace of mind in your day to day. Our hope is that this partnership adds one more tool in your toolbelt to bring value to both your business and clients in a practical way.Proper tenant screening is crucial for any real estate professional – it helps mitigate risks and ensures you find responsible, trustworthy tenants. However, there is a low standard in the industry when screening. Some think that basic credit ch...
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By YourSiteNeedsMe SEO Team, $399 Real Estate Websites - YourSiteNeedsMe.com
(YourSiteNeedsMe.com)
Hey guys!This year, I have been focusing on helping our clients get up to speed with Privacy compliance related to their website, and I’m recommending a solution I use on my own website, Termageddon.If you missed my Active Rain Presentation a couple of weeks ago - check out the presentation slides below!Yeah, I know - you think because I am a affiliate that I get a commission and that is why I recommend them. Well, I AM an affiliate AND a reseller - but I don't recommend them because of this. I have personally worked with Termageddon since 2018 and their product and customer service is TOP NOTCH. There are other privacy policy generators I could have partnered with but these guys are the best and THAT is what I want for my clients. Plus....they give my clients a discount, which makes it...
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By Wanda Kubat-Nerdin - Wanda Can!, The best agent in Southern Utah!
(Red Rock Real Estate (435) 632-9374)
Avoid Feeding the Beast‼️ Using discernment to determine which tech tools work for business sake and what is a potential waste of resources, I was recently invited to sign up for REO listing opportunities, again. The following paragraph was part of the call to action:It read:" With the season of gratitude upon us, we want to thank you for being a valued partner. To show our appreciation, we’re excited to assist you in reinstating your eligibility to receive listings by offering you our largest promotion of the year."• For a Limited Time‼️• Sign up by November 29th‼️• Before this opportunity passes you by‼️ My response:"No thank you. After signing up a few times, hoping to earn some business, I never received any - NOT ONE LISTING‼️ Perhaps too many other agents are better connected, tho...
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By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
50 Proven SEO Tactics for Real Estate Agents - SEO – Search Engine Optimization or maybe you’ve heard of SEM, which stands for Search Engine Marketing, are essentially the same thing. It’s setting up your online presence, be it your website, blog or social media presence, for the best possible return on investment, time and energy. Simply publishing a website is not going to get you the leads and traffic you want. As with anything, you have to take the time to nurture it, work it, hone it, and perfect it to really get it to work for you. Once you get that snowball working, but once it does, it can be quite the machine. While there’s no ONE way to do SEO or ONE tactic that will work, we can implement a few of them to really start making an impact. I have reached out to 50 real estate pro...
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
My relo family was ready to write on a property they fell in love with, and told them I usually call, and have the offer up on their computer to go over line by line.He then said -- can we bring up the contract on a shared screen and go over?   Sure, I can send you a oom request.   He asked if I had used Microsoft TEAMS.   No, cannot say that I have.   BUT, then again, we usually have our clients in town when writing an offer.   He uses this system for his team meetings, as usually the employees are scattered over the US.   It is quite reasonable for a business.It was very similar to Zoom, but I wasn't able to get into CTM through the share button, so he shared his screen.   It worked, we all got to talk about it all and got it done and sent!
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
I had a very busy day Tuesday, and had many details to attend to prior to a Zoom call for Managing Brokers with our local MLS.   Then off to a meeting at our Board.    While on the Zoom, they talked about Cubi Casa which is an app for floor plans.   I again went into my apps and remembered I had deleted it, as something weird came up last time I tried doing some floor plans at a new listing. While going into Google Play Store to again download it, Play Store had two options - password or biometrics.  WHAT????   As usual, was in a hurry, and decided, OK will work on the biometrics.   OOPS.    Put a lock on my phone, wouldn't let any of my emails come through my gmail account, and all of a sudden was stressed.   Anytime you have changes with any Google product, you have more issues than y...
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