Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

 

By Gary David Hall, Real Estate CRM Sales, Training and Implementation
(RE-ACT, LLC)
Comments 0
My first CRM in 1988 was Real Estate Specialist. It was DOS!It had something called Activity Plans, which are a set of automated reminders to do things such as send an email, make a call, send a letter, etc., You can sell a house and start this plan, and the reminders come up on the day that they...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 1
WPL CDN or WPL Content Delivery Network is a geographically distributed group of servers that work together to provide faster delivery of real estate content for Realtyna’s IDX system.Page load speeds are massively important for online businesses. A well cited statistic suggests that more than ha...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 11
Welcome back! As you remember, last week in part one of this series I revealed to you that one of the easiest and most effective ways to beat Zillow in search results is to build out your collection of neighborhood profiles and hyperlocal content. I also showed you how building your library of hy...

By Jeff Jensen
(The Federal Savings Bank/Lending in 50 states)
Comments 0
Mortgage backed securities (MBS) flat today at 103.25 having closed 157 points above support offered by the 200 day moving average. The conforming rate is at 4.00% today. My jumbo pricing is now sizzling! The 30 year jumbo for $1 million was at 4.00%. Whether in New England, the Mid Atlantic or t...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 10
By now, I am thrilled that most of you understand that with most (over 90%) real estate transactions starting from an online search, that you have no choice but to have your own real estate website. Every day, buyers and sellers are hopping online looking for someone like you to help them through...

By Frances Flynn Thorsen, Author | Educator | Custom Video Creator
(Cross Channel Marketing Consultants)
Comments 4
There are two revealing email analytics that tell you volumes about your email marketing engagement. How many people open your email? How many times do your readers open your email?   #1 - Subject lines are the driving force behind email opens, and we will cover that in another blog post.#2 - If ...

By Daniel Bennison
(Reece & Nichols Mission Hills)
Comments 6
I got a Blackberry Curve 8530 for Christmas and I absolutely love it. This is not my first smartphone as I am a veteran by having a Palm Treo previously. This phone is much better than my old Palm Treo, but it is also better than previous versions of the Blackberry Curve.One obvious is reason is...

By Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator
(Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com)
Comments 42
Warning! Warning! The below writing is of my experience and my opinions. I have not exaggerated or misrepresented anything below...I’m writing this in hopes to help others make a more informed decision when signing up to work with a specific company to grow their business. In this case, I’m refer...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 3
6 MIN READAs every real estate agent knows, May is one of the busiest months of the year. Buyers are on the hunt, which makes it a great time to sell quickly and for agood price. So at this crucial time of the year, making the best first impression is most important. Here are a few ways that you ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 0
Elementor is a widely popular page builder for WordPress.Known for its high-level design and live front-end editing, Elementor has helped millions of WordPress users build beautiful sites faster.Now, you can add IDX to Elementor and take your real estate website to the next level.With Realtyna’s ...

By Brivity Platform, Manage. Market. Communicate. Convert. Get leads
(Brivity)
Comments 119
With Brivity Valuations, you get 10 customizable valuation sites to use in your business. They are ridiculously easy to set up (in fact, we can even set them up for you for a small fee). Here are some examples of different ways that our clients use these sites.1.  Leverage Your SphereYou probably...

By Gary David Hall, Real Estate CRM Sales, Training and Implementation
(RE-ACT, LLC)
Comments 2
Where is your business’s information stored? If it takes time to find it, time is money!Before I got a CRM I had a Daytimers, Post-its (lotsa Post-its), envelopes, a desktop calendar blotter, napkins,  a notebook, an address book, etc. That was in the early 90’s! Now it’s even worse! Now you also...

By Catherine Chaudemanche - Edison & Central NJ, Full Time, Informed and Involved- Results Driven
(Metuchen Keller Williams Elite Realty / Middlesex County, NJ)
Comments 0
Low-cost Real Estate Photography packages to Attract more Buyers and Leads, Sell Higher & Faster, Delight your Sellers and Win more Listings Your best listing marketing investment!!! For your Clients and Yourself...  I am easy to work with and no-nonsense. If you are interested in working togethe...

By Richard Weeks, REALTOR®, Broker
Comments 4
Found a free website which makes working with PDF wile a lot easier.www.smallpdf.com give you 18 utilities when dealing with PDF files.Compress PDF reduces the size of your PDF without losing quality of your document.PDF Converter gives you the ability to convert Word, Power Point and Excel files...

By CJ Hays, Reputation Marketing & Websites for Realtors
(Agent Reputation)
Comments 47
I was reading posts in the Lab Coat Agents Facebook group and came across a discussion about real estate website designers. One company had mentioned their sites were WordPress which is a good thing. So, if I buy their website, and if I was already familiar with WordPress, then I would assume the...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 11
I found an EV Charging Station in Westchester, CA 90045...OK for the uninitiated EV is for Electric Vehicles, that much I knew as well, but thought I share anyway. I have been driving by and walking by this Station a few times in the past couple months. One Day I saw a vehicle charging. Curiosity...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 31
YouTube Thursdays - Video Farming  Recently, we have noticed an uptick in on-line traffic on our sites, and an increase in calls.  Specifically people interested in multigenerational homes and lifestyles, and people wanting more information about various neighborhoods.  The neighborhood hits are ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 1
WordPress has an internal scripting language known as Shortcode. It is powerful and intuitive. And it can help real estate agents automate their WordPress IDX website and get back to what they do best, which is selling homes.In this blog we will review how to optimize Shortcode to fit your websit...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 32
YouTube Thursdays - Staying True to You is like Having a Superpower  Our good friends, Ron and Alexandra Seigel, help people find their niche in the luxury real estate market. We often think the right niche is akin to having a super power, as it's nearly impossible for others to duplicate. Recent...

By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 1
In the constantly shifting landscape of digital marketing, a tactic that works today may be next to worthless tomorrow. So it’s worth noting that email marketing, a strategy as old as email itself, remains consistently cost-effective to this day. The Direct Marketing Association estimates that em...