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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
Today I was helping a client with their website and we discovered by they weren't getting any leads sign in. This is the second site I've worked on recently were the forced sign in was over-written by the bloatware scripts that are there to make the site look "pretty". This is the second site I've worked on where this happens. I'm not fond of scripts that take a fast, functional site and weight it down and destroy the strong points of the site. 
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
Have you been following along in this rebooted YouTube Thursdays series? You can use that link if you want to catch up on the five previous posts.I'll be demonstrating editing techniques using the CapCut video editing app. This is a free app that works on both PC and Mac. Even if you aren't using this app (for instance you may be using iMovie if you are on a Mac), the principles of editing are still applicable.In this week's post, we are going to look at adding text to your video. In the previous post, the homework assignment was to shoot 4 or 5 video clips on your mobile phone camera and stitch them together in the editor. You learned also how to trim the clips down in length so that they were about 7-10 seconds each. That composition video project will be the basis for what we do toda...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 108MonroeStreet101.com Marketed by REALTOR Marcus E. Turner, the Website highlights a 2 bedroom, 2 bathroom condo in Rockville, Maryland.  Using our new PowerSite Pro platform, Marcus has added:  lots of high definition photos a detailed description highlights amenities documents a video/virtual tour office info a map links to his Website.   Having done it all — whether it’s working as a general contractor, subcontractor, wholesaler, flipper, investor, or landlord — the industry of real estate is very personal to Dr. Turner. It’s been over 45 years since the first time he held a hammer or assisted his father in surveying land for new construction.Now with his extensive 45+ years of real estate experience coupled with ...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Top smartphones cost a lot of money. Not everyone has the kind of money to buy a new smartphone every year. Some people prefer repairing their old phones. This infographic from ElectronicsHub takes a look at the easiest and hardest smartphone brands to repair: 
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite single property Website: www.23John.com Marketed by Laurel Guy of Warren Real Estate, the Website highlights a $559k, 4 bedroom, 3.5 bathroom brick home just five minutes from downtown Ithaca and Cornell.  Using our PowerSite platform, Laurel has added:  lots of high definition photos a detailed description property documents a print brochure office info an embedded Virtual Tour a property map agent contact information.  Laurel Guy is a top ranked real estate agent in Tompkins County and ​has maintained her status as a top listing agent at Warren Real Estate since 2007. Her listings have been shown on CNBC Million Dollar Listing, CNN & HGTV. Laurel was also featured on HGTV House Hunters. With her expertise in online real estate marketing and tho...
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Artificial Intelligence (AI) refers to computer systems capable of performing tasks that historically required human intelligence, such as recognizing speech, making decisions, and identifying patterns. It encompasses a wide variety of technologies, including machine learning, deep learning, and natural language processing (NLP). When most people use the term AI today, they’re often referring to machine learning-powered technologies that enable machines to perform tasks previously achievable only by humans, such as generating written content, steering a car, or analyzing data AI has applications in various fields and continues to evolve, impacting our daily lives in areas like recommendation systems, chatbots, and more I will share post to the group from time to time and encourage you t...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 10305BeachMill.com Marketed by Christie's Master's Circle REALTOR, Fouad Talout the Website highlights a spectacular $4.5, 8 bedroom, 7.5 bath, 12,000 square home on 5 acres in Great Falls, VA.  Using our new PowerSite Pro platform, Fouad has added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell elegant estates and ...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Whether you're a seasoned professional or just starting out, this blog is a must-read for unlocking the full potential of social media in your real estate business. Transform your online strategy and boost your real estate success.Have a super fantastic week!Joe Jackson, Realtor-KWCP We live in a digital age and social media has become a vital tool for real estate agents that are looking to establish a strong online presence. This presence allows you to connect with potential clients and showcase your listings. Millions of users are actively engaging on different social media platforms every day so the opportunity to market yourself effectively is great. Let's look at the top 10 ways real estate agents should be using social media. Top 10 Ways A Real Estate Agent Should Be Using Social ...
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By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
We live in a digital age and social media has become a vital tool for real estate agents that are looking to establish a strong online presence. This presence allows you to connect with potential clients and showcase your listings. Millions of users are actively engaging on different social media platforms every day so the opportunity to market yourself effectively is great. Let's look at the top 10 ways real estate agents should be using social media.Top 10 Ways A Real Estate Agent Should Be Using Social MediaCreate a Professional ProfileThe first thing you want to do is create a professional profile that looks polished. You can do this by utilizing high-quality professional photos and creating a great bio that highlights your expertise and unique qualities. You want to make sure your ...
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
Have you been following along in our YouTube series? A quick recap, we have gained inspiration video creators like Charlie Dresen and Emily Berdon. We can learn from both in their quality of work and their successes. In last week's post, we looked at some essentials of video editing. First of all, you will need to pick the editing app that you want to use (my suggestions are CapCut or iMovie). In that post, we also did our first very basic composition of 5 video clips that we downloaded and trimmed down into a 35 second video.Now, for today's post, we are going to start thinking about getting video footage from our own phones. I titled the post "Your First Videos" - however, I know these are not really your first videos. You most certainly have taken video clips of some fun family times...
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YouTube Thursdays, how to launch a real estate video channel. Things to consider upfront using video marketing. Before even uploading a single one of your property listings, community events, whatever kind of YouTube channel videos, here are some valuable tips. This blog post, like the ones "down under" populating the Active Rain YouTube Thursdays group, all designed to help get the most out of your video programming. Let's dive in. I know you are all over booked and in one major hurry right? Think about your potential audience members. They are very busy just like you. Video sure would provide quick and easy instant property showings. Your local event videos help them taste the local community flavor too. All your buyers have hopes, dreams, fears, deadlines. Some are bored, others are...
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Craig's Classroom is renowned for its wealth of knowledge, and he generously shares his expertise with all of us.   We are incredibly fortunate to have Craig Daniels, a Technology Instructor/Project Consultant, as an integral member of our Active Rain community. If you're not already following him, it's high time you do. Craig's Classroom is renowned for its wealth of knowledge, and he generously shares his expertise with all of us. Recently, Craig has taken the initiative to revive YouTube Thursday, a series originally started by Debb Janes in 2011. With Debb taking a break from Active Rain due to life circumstances and the pursuit of a balanced work-life dynamic, Craig has graciously stepped in. Under Craig's guidance, YouTube Thursdays have evolved into a dynamic showcase, not just h...
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By Dorie Dillard Austin TX, NW Austin ~ Canyon Creek and Spicewood/Balcones
(Coldwell Banker Realty ~ 512.750.6899)
We are incredibly fortunate to have Craig Daniels, a Technology Instructor/Project Consultant, as an integral member of our Active Rain community. If you're not already following him, it's high time you do. Craig's Classroom is renowned for its wealth of knowledge, and he generously shares his expertise with all of us.Recently, Craig has taken the initiative to revive YouTube Thursday, a series originally started by Debb Janes in 2011. With Debb taking a break from Active Rain due to life circumstances and the pursuit of a balanced work-life dynamic, Craig has graciously stepped in.Under Craig's guidance, YouTube Thursdays have evolved into a dynamic showcase, not just highlighting individuals excelling in video creation but also exploring various types of videos prevalent in the real e...
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By David John Medendorp, CCIM, GRI, Investments, Waterfront Homes, Muskegon
(Medendorp Real Estate Group Muskegon )
A lady deed maybe a usefull tool to transfer property to somone else after you die.A ladybird deed is a special kind of property deed that's pretty handy for homeowners who want to make sure their house goes directly to someone else when they pass away, without the hassle of probate court. This article by Emily M. Sullivan and Gregg A. Nathanson, published in the Michigan Bar Journal, explains the deed's benefits and how it’s used.Here's the simple version of how it works: When you use a ladybird deed, you keep full control of your property until you die. You can live there, rent it out, or even sell it without needing to check with anyone else. But once you're no longer around, your house automatically goes to the person or people you've chosen, called beneficiaries, without getting ca...
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By Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376
(HomeStarr Realty)
When selling and listing Real Estate,  we also want to build relationships. Do we accomplish this by sending everything through DocuSign instead of meeting our clients face-to-face and explaining the paperwork? Was this the original intent of DocuSign, or did we get lazy? Yes, it is convenient, but translation needs to be recovered somehow. Do people understand what they are signing?  It is a magnificent tool; many people in specific situations cannot sign in person, so it is perfection. Is it necessary to use it in every transaction? Why have we lost the value of face-to-face contact with our clients and explaining contracts? Are we building relationships? Call me old fashion. I am sure there are many transactions where the clients only see the agent to see the property or the initial ...
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By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices California Properties)
Wordless Wednesdays: Technology/AI is not your friend... I have been reading a lot of posts thanks to this month's Active Rain Challenge about AI. I wrote a diplomatic post about it. Well, this is not about the Challenge, this happened today.  To give you a background for those who do not know I was born in Communist Hungary where the government tried to control people's thought process and I see today technology is trying to do the same. So, with that said be forewarned and be careful. Look at the photos and I will just leave it at that.When Diane and I talk to each other there are times she is in the other room and does not hear what I said. Hence the joke has been I yell to her "Do you want me to tell you in Hungarian?" Keep in mind my phone is always in my hip pocket in case I get a...
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By Randy Mitchelson,APR, First Impressions are made at First Click
(Marketing Advisor & Squeeze Mortgage)
There are both pros and cons to using Generative AI tool such as Chat GPT, Bard, MidJourney and others. AI Tool ExamplesChatGPT by Open AI has a free version which is pulling content from the Internet through Nov 2021. So if you need output that considers information more recent than that you should use the paid version.The Paid version is connected to live Internet and is bundled into Bing search browser.Other tools to try are Bard by Google, Dall-e2 (text to image tool), MidJourney andTopaz Gigapixel.AI tools are quickly getting integrated into other platforms too. For example, the image above I created using the AI tool integrated with Canva using the prompt, "design a physical representation of an AI machine that's both angel and devil."AI for InspirationAs a marketing and public re...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
As a real estate professional, you know that staying on top of technology trends can give you a competitive edge. And artificial intelligence is shaping up to be one of the most useful and exciting tools out there.So how can you leverage AI to boost your real estate business? This article will explore 15 of the best AI commands tailored specifically for real estate agents.We’ll provide actionable tips on using ChatGPT, Google Bard , or other leading AI assistants to help you close more deals, create better marketing content, automate admin tasks, and more.You’ll come away with practical strategies to tap into AI’s potential, saving you time while delighting clients. So read on to unlock 15 AI superpowers that can elevate your real estate career today!Introduction to AI for Real Estate P...
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
In our rebooted YouTube Thursdays series, we've had a few weeks of inspiration from other video creators. I hope you've been inspired for what potential there is for what is possible in creating video. Have you been thinking about your own YouTube channel? Creating video is NOT going to be for everyone. But if I can nudge even a small percentage beyond the "thinking about it" into "giving it a go" mode, then this series is successful!Now it's the time for action phase of our project. If you want to lose weight you can't just watch a series of exercise videos, you've got to get up and follow along. So if you want to create videos, you can't just watch others do it. Time to step up! Don't worry, the goal line comes after a whole series of baby steps.The two fundamentals for video creation...
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By Carol Williams, Retired Agent / Broker / Prop. Mgr, Wenatchee, WA
(Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.)
"Technology is a useful servant but a dangerous master." -Christian Lous LangeWhether we like it or not, we are immersed in a technological revolution. Some of how we use it is by choice, and much of it is being forced upon us.  My relationship with Artificial Intelligence (AI) is a combination of embracing it, resisting it, and being downright skeptical of it. In this era, where AI intertwines with nearly every aspect of our lives, I find myself captivated, cautious, and concerned. I don't want to yield completely to its power or dismiss its potential.  I am searching for a balance. While I am wary of its far-reaching influence and potential pitfalls, AI has become an unexpected ally in a couple of projects that have been on my mind for quite some time. I've always been one to embrace...
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